Role of Digital Technology in Improving Performance of Sainsbury's in International Business

Inquiry based project
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Contents
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INTRODUCTION...........................................................................................................................3
Research Aim:........................................................................................................................3
Research Objectives:..............................................................................................................3
Research Questions:...............................................................................................................3
LITERATURE REVIEW................................................................................................................4
Concept of digital technology within UK retail industry.......................................................4
Impact of digital technology over performance company of Sainsbury’s.............................4
Digital marketing strategies used by Sainsbury for improving performance in international
business...................................................................................................................................5
Research Methodology....................................................................................................................5
Discussion........................................................................................................................................6
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Digital technology is defined as an electronic tool, devices as well as systems which help
to store, generate and process information. In addition to this, it is an advanced technology which
is used by companies in order to reach large number of customer, promote their services,
increase sales, enhance brand image and so on (Hanlon, 2021). It also help an organisation to
develop good relationship with its customers that further leads towards customer retention and
satisfaction. For the present report, Sainsbury’s is taken into consideration. It is the second
largest supermarket in UK that was established in year 1869. The company has around 1500
shops globally which shows it has high market presence and share as well. The organisation
make use of digital marketing tools and strategies with the objective to enhance its performance
level and also to maintain effective relationship with customers. The main objective of the report
is to identify the role of digital technology for improving performance of retail organisation in
international business.
Research Aim:
“To identify the role of digital technology for improving performance of retail organisation
in international business”. A study on Sainsbury’s
Research Objectives:
 To Know about the concept of digital technology within UK retail industry.
 To identify the impact of digital technology over performance company of Sainsbury’s.
 To determine the digital marketing strategies used by Sainsbury for improving
performance in international business.
Research Questions:
 What is digital technology within UK retail industry?
 What is the impact of digital technology over performance company of Sainsbury’s?
 What are the digital marketing strategies used by Sainsbury for improving performance in
international business?
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