Application of Digital Technology in Uber's Business Operations

Digital Business & New
Technologies(Uber)

Executive summary
This report consists of application of digital technology and its
dimensions on a business. In this report there is a brief explanation of digital
technology and its application on business which is conducted at the
marketplace. In this report e-business models which are applied by Uber
technologies are also explained. This project includes systematic application of
decision making theory for a business organisation.

Table of Contents
INTRODUCTION.....................................................................................................................................4
Importance of the chosen topic (List and discuss them):.................................................................5
Development of the topic.................................................................................................................6
Discussion of the Technology and Its use in business.......................................................................7
Technological platform and software...............................................................................................8
Type of business / organisation that use the technology.................................................................9
Effectiveness of the technology as Business tool ...........................................................................11
CONCLUSION.......................................................................................................................................12
REFERENCES.........................................................................................................................................13

INTRODUCTION
The digital business is important in the recent times as it includes latest technology that
helps a business to grow at marketplace in a precise manner (Alper, 2017). In this report
example of Uber technologies is taken into consideration which uses agent revenue model
to earn revenue at the marketplace. Uber technologies incorporated is an American mobility
service provider that is headquartered in San Francisco, California. The company basically
provides food and taxi services to 900 metropolitan areas all across the globe. Uber follows
agent revenue model in order to generate revenue from the marketplace. The company
applies this model where revenues come from fees paid by Drivers and Restaurants for the
use of Uber platform. The company receives good amount of revenues with the help of
Agent revenue model. The company use this model with the help of digital model in order
to connect customers with the drivers of company. This report will explain application of
digital technology in the operations of Uber company in order to survive at the marketplace.