Digital Transformation with Artificial Intelligence in Businesses

This report explores the importance of digital transformation with Artificial Intelligence (AI) in businesses. It discusses the AI technology, its applications, and platforms used in businesses. It also explains how AI is used as a business tool and its effectiveness. The report relates to the course content by discussing the relationship between digital technologies and business and management structures and practices.

Digital Business and New Technologies
Report Topic: A digital Transformation driven by
Artificial Intelligence in businesses

Table of Contents

PART 1.
Introduction:
This report aims to explore on the topic “A digital Transformation driven by Artificial
Intelligence in businesses”. and how this has created a difference into the functionality of the
businesses. The report will outline the importance of the artificial intelligence and its role in
transforming the businesses into the digitalized businesses (Brock, and Von Wangenheim,
2019). The report will discuss about the Artificial intelligence technology, its importance and
application in the business.
Artificial intelligence (AI) is the technology of the computer or a robot controlled by the
computer to perform task that are usually performed by the humans as they require human
intelligence and discernment. It is the basically a human intelligence demonstrated through
machines and robotics. In order to expand business internationally at large scale business
must transform digitally using artificial intelligence.
1.1 Why you deem this topic to be of importance.
The business has a vision to modernize the business operations and processes by the
improvisation of the digital technology into the key areas of business that results into the
digital transformation of the business. This topic of the study is important for the business as
it enhance the features, performance and quality of the product. The artificial intelligence
into the business deem to be important for the business as this digital technology optimize the
internal business operations by reducing the workers efforts by automating the tasks through
machines. This also helps the business to thrive the innovation thereby providing the
company a better decision making (Magistretti, Dell’Era and Petruzzelli, 2019). Also the
digital transformation through artificial intelligence in the business is the cognitive approach
by which businesses are gaining benefit of delivering the value to the customers in the
competitive and fast changing market space. Artificial intelligence seems to be most
beneficial for the business in driving the digital transformation into the business world

making the business owners to aid technology more and more for the better productivity and
profitability.
1.2 How this topic has developed
Technology is the blooming topic in the business world as the technology has been a major
reason for the fast pace changes in the business environment. With the continuous discussion
on the new technological trends during the market analysis it was clearly recognised that
Artificial intelligence is the key digital technology that is making the businesses highly
functional and profitable. In order to deeply analyse these separate terms and their relations
with each other the topic “A digital Transformation driven by Artificial Intelligence in
businesses” has developed.
1.3 A detailed description of the technology used in this topic and what it is used for?
In this report the topic for discussion is “A digital Transformation driven by Artificial
Intelligence in businesses” where the technology used is the Artificial intelligence.
Artificial intelligence is the study the technology of computer systems that can effectively
copy or imitate human behaviour intelligence. In the world of technology and computer
science is a capability of a computer or a machine to copy the human brain characteristics
by replicating its intelligence. Air is completely based on machine learning and deep
learning where the algorithms are constructed which can perform the human intelligence
activities. Machine learning is a technology e that consumes data for the better learning
and in turn improves the ability to solve the task. Whole business world it is consumed
with the artificial intelligence as people are likely to use artificial intelligence to daily
commute, to chat, to check social media feeds, to search on a web and much more (Tung
and et. al., 2020). There are several applications of AI in the business world for example
it is used for the process automation, voice and fingerprints sensor, security surveillance,
for sales and business forecasting, automated insights in financial services and much
more. Artificial intelligence is useful for business to operate as fast pace with minimal
error and great efficiency.
1.4 What technological platforms and software are used in the topic. What type of
business and organisation uses the technology?

The AI tools and software which are used by organisations includes several
techniques such as Salesforce Einstein, Infosys Nia, Symantec, Perisocpe data and
many more. Salesforce is defined as AI platforms that sorts consumer data in order to
drive and deliver insights. Infosys Nia is suitable for problems that companies face
which are associated with evaluating consumer and contracts engagement. Symantec
is defined as cybersecurity focused AI solutions.
The organisations which use AI include several business enterprises such as Google,
Microsoft, Amazon and various others. Google has its Google AI system which helps
the company in processing image, natural language, translation, data structuring and
other functions. Microsoft has Microsoft Azure AI which is mainly focused on
developing as well as deploying solutions that use predictive analytics. Amazon Web
Services offers facilities that carter to customer-facing app that has a main purpose to
optimize and automate consumer management (Zaki, 2019). These all platforms
provided by several organisations by utilising AI mainly focus on enriching customer
engagement.
1.5 How is it used as a business tool and is this effective?
AI is used as a business tool in various ways which are mentioned below:
 This is utilised by companies to enhance customer services, support and experience.
AI also words as recommendation function which utilise data of customers and
predictive analysis in order to suggest commodities that they are likely to need or
want before their purchasing (Ulas, 2019).
 Online retailers, online search providers other internet business companies utilise
intelligent system in order to understand buying patterns of their users so that they
could chose promotional strategies for specific commodities that can help them in
selecting their target market.
 Many business organisations utilise AI in order to improve management of their
supply chain. These organisations are utilising machine learning algorithms so that
they could forecast what would be needed when and optimal time to shift suppliers
(Lanzolla and et. al., 2020).

Part 2.
2.1 Relation to this course content and discussion on the nature of the relationship
between digital technologies and both old and newly emerging theories on business and
management structures and practices?
In the modern digital era, there is huge importance of the new latest technology that is
highly advanced and excellent in the functionality. Digital technology has forced and enables
the small, large and medium size organisations to re- furbish their operations with the support
of digital technologies. So as soon as the businesses of the modern era, identified the
Artificial intelligence as the modern technology that let the businesses to reduce the human
resource efforts and switch towards the machine and autonomous working for the better and
faster productivity (Fenwick and Vermeulen, 2019). When the businesses are able to
determine the efficiency and benefits of artificial intelligence technology within the business
they begin to invest huge amount of money on digital transformation of the business through
artificial intelligence.
Digital transformation is great opportunity that is concerned with the digital technologies
changes that can bring new business model, new product development process and structure
and many other managerial challenges and changes for the organisations (Lee, Singh and
Azamfar, 2019). However, the digital transformation with ye artificial intelligence need to
come together with the talented and skilled engineers and other employees in order to gain
benefit of its transformative power. Artificial intelligence is the wide digital technology that
includes many different features and goals and contains different applications in different
subject areas of business. Digital transformation is a diversified area as it doesn't limit to
transformation of IT area of business rather it includes transformation of processes,
operations, strategies, technologies etc.
Within organisation artificial intelligence can be used in many ways such as it can be utilised
in speech recognition process, it can be used in the supply chain management of the

organisation to recognise images of the self driving cars, finger prints of suppliers etc.
Artificial intelligence can be used for the sales force automation, marketing automation and
much more. Does artificial intelligence came into existence as a new method of doing a
business without larger human it thereby transforming the business digitally in order to
operate autonomous and this will bring higher efficiency and fluency in the business.
During the covid-19 there is huge compliance of artificial intelligence in order to operate
business with safety to maintain social distance in both B2C and B2B business types. For this
businesses implanted the robotics and automation in the old traditional operation
management methods and practices and also digitalized the delivery of goods and services
(George and Paul, 2020).
The organisations which use AI include several business enterprises such as Google,
Microsoft, Amazon and various others. Google has its Google AI system which helps the
company in processing image, natural language, translation, data structuring and other
functions. Microsoft has Microsoft Azure AI which is mainly focused on developing as well
as deploying solutions that use predictive analytics. Amazon Web Services offers facilities
that carter to customer-facing app that has a main purpose to optimize and automate
consumer management. These all platforms provided by several organisations by utilising AI
mainly focus on enriching customer engagement (Young and Rogers, 2019).
Conclusion
From the above report it is concluded that for an organisation to attain success it is
essential to transform the business digitally using the most advanced artificial intelligence
technology. The artificial intelligence is the machine learning technology that has replaced
the human aid with the machines. Thus, to gain the operational efficiency in the business and
also to speed up the manufacturing of the products for the better productivity of the company
the transformation of business into digital business through artificial intelligence is the huge
opportunity. Thus, the artificial intelligence is the cost effective and time effective technology
that has transformed businesses in the positive direction and also this is useful in making
business sustainable.

References:
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Lanzolla, G and et. al., 2020. Digital transformation: What is new if anything? Emerging
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