(PDF) Digital Transformation in Business - Apple Inc
23 Pages5254 Words271 Views
Added on 2021-01-01
About This Document
The research project focuses on identifying the implications of digital transformation on Apple Inc. The project includes a literature review on the concept of digital transformation and its importance for Apple, as well as a methodology section outlining the research philosophy, approach, and strategy. The research aims to determine the concept of digital transformation and evaluate its importance for Apple, ultimately contributing to the development of knowledge in the study of digital transformation.
(PDF) Digital Transformation in Business - Apple Inc
Added on 2021-01-01
ShareRelated Documents
Research Project
Table of ContentsChapter 1- Introduction....................................................................................................................31.1 Rationale and Aims..........................................................................................................31.2 Research Questions:.........................................................................................................31.3 Research objectives:.........................................................................................................31.4 Significance of research...................................................................................................3Chapter 2 – Literature Review.........................................................................................................42.1 Introduction......................................................................................................................42.2 Main Body........................................................................................................................42.3 Conclusion........................................................................................................................6Chapter 3 – Methodology................................................................................................................73.1 Research Philosophy........................................................................................................73.2 Research Approach...........................................................................................................73.3 Research strategy..............................................................................................................73.4 Research methodology.....................................................................................................73.5 Research tools...................................................................................................................83.6 Sampling...........................................................................................................................83.6.1 Identification of population...........................................................................................83.6.2 Sampling strategy..........................................................................................................83.7 Ethical implications..........................................................................................................8Chapter 4 – Findings (Data Analysis and Presentation)..................................................................94.1 Data analysis.....................................................................................................................94.2 Findings..........................................................................................................................10Chapter 5 – Discussion (Data Interpretation)................................................................................11Chapter 6 – Conclusion, Recommendations and Implications......................................................21Alternative Methods.............................................................................................................21Conclusion.....................................................................................................................................22REFERENCES..............................................................................................................................23
Chapter 1- IntroductionDigital transformation refers to accumulation of digital technology which is presentwithin business and can completely modify their working with respect to services which arebeing offered to customers. It aids organisation for supporting pace with altering requirements ofcustomers so that they can sustain within market for longer duration of time (Camisón andVillar-López, 2014). It comprises of digital technologies for developing procedures which aremore effectual and expeditious. This report is based on Apple Inc. It is a multinationaltechnology company which was founded by Steve Jobs and is headquartered in Cupertino,California, US. Along with this, Apple has 500 retail stores in all over the world which helpsthem in doing business at international level. It provides their customer with consumerelectronics, online services, computer software and their designing. 1.1 Rationale and AimsVital reason behind conducting this research is to identify what possible changes havecreated by digital transformation. It will assist organisations to maintain their information onnetworks and keep it secure. For this Apple has implemented security strategies in theirnetworks, data and applications with respect to services which are being offered. Purpose of thisresearch is to interpret aims and objectives which are linked with digital transformation.Aim: “To identify the implication of Digital Transformation process”. A case study onApple. 1.2 Research Questions:What is the concept of digital transformation?How to evaluate the importance of transformation process for Apple?1.3 Research objectives:To determine the concept of digital transformation.To evaluate the importance of transformation process for Apple.1.4 Significance of researchThe major purpose of research is to carry out informed action for proving theory andcontributing for development of knowledge in study of digital transformation. By doing research,researcher will gain knowledge and facilitate learning in various aspects which are interrelatedwith specific topic (Čuček, Klemeš and Kravanja, 2012). Along with this, the vital reason behind3
conducting this study and its importance will also be helpful for both researcher and for readersas well to improvise knowledge related to the topic and i.e. digital transformation. In near futureit is may be possible that researcher may take right decisions regarding projects.Chapter 2 – Literature Review2.1 IntroductionIt is a scholarly paper which comprises of current knowledge as well as substantivefindings (methodological and theoretical) with respect to specific topic. It provides in-depthknowledge of specific topic. Information is gathered from various sources and is presented ineffectual manner. Furthermore, it gives researcher with deep knowledge of existing work whichhas been done on same work (Dawson, Hirt and Scanlan, 2016).This research is based on implications of digital transformation on Apple. This portion ofliterature will wrap specific topic with some sub sections to identify its overall implications.Initially, this research will illustrate about digital transformation. Further, it will identify itsimportance for Apple.2.2 Main BodyConcept of digital transformationAccording to Detzel, Mahle and Pätzmann, (2016), digital transformation refers toreworking of processes, strategies and products by leveraging present technologies. It is requiredfor a company to examine all the functionalities and operations as well of a business companyranging from supply chain to improvise skills that are linked with a range of employees. Alsotheir decision making process by taking into consideration interaction with customers as well asstakeholders. It assists organisation to stay in pace with rapidly changing demands of customerso that they can sustain within market for longer duration of time. It enables organisation with anopportunity to compete in environment which is changing rapidly as technology is enhancing.Therefore, it is necessary for an organisation to cope up with changes which are made withintechnology so that they can ensure their survival in future. Technology is major factor whichdrives requirement of digital transformation and support digitization. Organisation need to altertheir processes (Detzel, Mahle and Pätzmann, 2016). Like cloud computing provide organisationwith quick access to software’s, updates and functionalities. Apart from this, it also providesthem with space for data storage enables them to carry out transformations. Commoditized4
information technology assist organisation to emphasise on investments on research and developcustomised solution to be different from others within market. Mobile platforms enable them towork anytime and from anywhere. More accurate decisions related with marketing, sales,development of products and other strategies areas can be obtained by usage of data programslike artificial intelligence and machine learning. Other technologies which are responsible fordata transformation are internet of things (IoT), social media, virtual & augmented reality andblock chain.As per Epstein, (2018), digital transformation refers to alteration in methods used byorganisation to carry out their operations. With enhancement in technology and digitaltransformation, organisations are taking back step for improvising whatever they do with respectto internal system to interaction with customer either it’s online or face to face. This interactioncomprises of questions like are they satisfied with their (organisations) decision-making,changing efficiencies or personalised experience (Epstein, 2018). Digital transformation ismaking usage of existing technologies to enhance the ways in which organisation operates.Example can be considered of organisation who has undertaken process of digitization by usageof business transformation. Like General Electric has expanded their manufacturing process toservices like Internet of Things (IoT) which helps them to monitor every aspect of their machineand optimize them. Another example is of Netflix. It started as a rental company as mail-basedDVD in 1997. It provides customer with customised offerings as per their preferences in videostreaming services.Importance of transformation process for AppleAccording to Dawson, Hirt and Scanlan, (2016), digital transformation is constant. Thereare certain reasons for which it is mandatory for organisations to embrace their digitaltransformation. Digital innovation will provide Apple a competitive edge within market. It actsas an opportunity. Internet and technology have eliminated geographic barriers for business andprovided new markets so that organisations can embrace opportunity. To understand this, anexample can be taken New Zealand businesses are headquartered in bottom corner of globe butat present scenario they are making full usage of opportunities they have by effectualcommunication and trading tools which they possess. Apple needs to maximise their speed forexecution of ideas which will enable them to fail fast, to succeed faster (Frishammar and et. al.,2018). This will make them competitive within market. Employees are major assets of an5
organisation. With enhancement in technology and rapidly change in demands of customers,needs of employees are also altering. For organisation like Apple it is essential for them toprovide their staff with user experience which will enable them to thrive. This ranges from fit-for-purpose technology to working remotely. By providing employees with bottom line benefits,Apple can have effective and productive workforce. Internal interaction will lead to improvisedorganisational unity and processes with positive impact on them.As per Gorla, Chiravuri and Chinta, (2017), whether it is website, app of organisation onsmart phone or automated phone call, digital creates strong impact on minds of customers. Thisexperience is efficient, responsive and seamless. For digitally transformed business like Apple, itis essential to have interaction with customers so that their insights can be taken intoconsideration and can be understood that according to them what is working right and what is notgoing according to their expectations. Digital transformation comprises of demands of businessfor big data in which aspects of customer behaviour are analysed and their impact on brand isidentified. By usage of artificial intelligence, Apple can automate their tasks thereby makingstaff free to handle queries of customers. By usage of AI, Apple can solve critical problems.Cloud is one of the major element of digital transformation as it provides organisation for scalingup their needs related with data requirement. By making its use, Apple can focus on customerinsights rather than infrastructure of constraints. 2.3 ConclusionDigital transformation assist organisation to remain in pace with rapidly growingdemands of customers. Technology like cloud computing assist organisation to save their amountby eliminating cost required for storage space, software and latest technology. Mobiletechnology and artificial intelligence will aid Apple to provide their customers with uniqueexperience where they can get information quickly. Thereby altering kind of services andproducts which they expect from organisations whose services they have been using. Through,opting digital transformation, Apple may become able to provide customers with highexperience.6
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Impact of Digital Transformation Process on Business - Wiserlg...
|24
|5357
|259
Digital Transformation Assignmentlg...
|35
|7703
|417
The Impact of Social Media Technique on Performance of Tourism Industrylg...
|26
|5709
|30
Research Proposal and Project Report on Workplace Transformation in the Age of Digitalizationlg...
|23
|5236
|239
The Role of Leaders and Managers in Employee Development and Well-beinglg...
|24
|5172
|345
Significance of innovation and technological management in improvement of business performance - Deskliblg...
|28
|5641
|82