This report explores the digital transformation of Age UK services and the challenges they face in delivering digital services to older adults. It provides crucial information about Age UK's structure, mission, and organization strategy, as well as a review of social media platforms among older adults. The report also discusses the most popular digital medium/social media platform among older adults and the barriers Age UK encounters in getting clients through digital services. Recommendations are provided for Age UK to overcome these barriers and effectively deliver digital services to older adults.