Towards Customer Satisfaction with Digital Technologies: Chapter 3: Research Methodology
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Added on 2020-12-09
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Research Project TITLE:1 Chapter 1 Introduction 1 1.1 Background of research1 1.2 Significance of research 1 1.3 Aims and objectives2 1.4 Research questions 3 1.5 Work-break down structure and Gantt chart3 Chapter 2: Literature Review 4 2.1 CAPITAL COURIER LTD.select digital technologies for its operations 4 2.2 CAPITAL COURIER LTD.meet customer satisfaction with digital technology 5 CHAPTER 3: RESEARCH METHODOLOGY5 3.1 Types of research 5 3.2 Research design 6 3.3 Research Philosophy6 3.4
Towards Customer Satisfaction with Digital Technologies: Chapter 3: Research Methodology
Added on 2020-12-09
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Research Project
TITLE:.............................................................................................................................................1Chapter 1 Introduction.....................................................................................................................11.1 Background of research....................................................................................................11.2 Significance of research...................................................................................................11.3 Aims and objectives.........................................................................................................21.4 Research questions...........................................................................................................31.5 Work-break down structure and Gantt chart....................................................................3Chapter 2: Literature Review...........................................................................................................42.1 CAPITAL COURIER LTD.select digital technologies for its operations.......................42.2 CAPITAL COURIER LTD.meet customer satisfaction with digital technology............5CHAPTER 3: RESEARCH METHODOLOGY.............................................................................53.1 Types of research..............................................................................................................53.2 Research design................................................................................................................63.3 Research Philosophy........................................................................................................63.4 Approaches of data collection..........................................................................................63.5 Ethical consideration........................................................................................................7CHAPTER 4: DATA ANALYSIS..................................................................................................8CHAPTER 5..................................................................................................................................195.1 Recommendation............................................................................................................195.2 Reflection.......................................................................................................................195.3 Conclusion......................................................................................................................19REFERENCES..............................................................................................................................21
TITLE: “The Implications of digital technologies on SME's for Capital Courier Ltd.”.Chapter 1 Introduction1.1 Background of researchDigital tools and technologies are considered to be the most essential element that hashuge influence on the operations of small as well as large business enterprises. Small andmedium size business organizations are plays effective role in economic growth of a country,thus in the digitized environment the life of human beings are completely based on digital toolsand technologies. Research is considered to be the vast concept which is conducted by aninvestigator to address some issues in effective manner (Kumar and Reinartz, 2018). Survey isdetermined as the effective tool that has applied for addressing some issues in appropriatemanner accomplishing the goals and objectives of the research in effective manner. CapitalCourier Ltd. is the chosen organization for this particular report. It is one of the leading courierof London that delivers highly efficient services both nationally and internationally. Theheadquarter of the firm is in London, UK. Each business organization has their own purpose andthey work for attaining higher growth and position within the market place, thus it creates valuein economic growth of a country. The major motive of Capital Courier Ltd. is to reaching athigher competitive edge through capturing a wide area of market. This report contents the studyabout the influence of digital technologies in the effective operation of Capital Courier Ltd. Inthis particular investigation work research aim and objectives are created in respect to providinga clear direction to the researcher to reach at the final outcome. Appropriate methodologies areapplied as to attaining significant outcome. Literature review plays vast role in providing a cleartheoretical frame work which is based on the research issue. Along with this collected data willbe analyzed by using the tool of data analysis, in which graphical presentation is being preparedon the questions of questionnaire.1.2 Significance of researchThe research into consideration is based on the use of digital technologies for the growthand development of small business organization, thus the growth of SME is beneficial for theeconomic development of a country (Schivinski, Christodoulides and Dabrowski, 2016). CapitalCourier Ltd. is a well known courier organization, which owned operations around 61 Countries,1
and provides different services like documents, parcels and pieces of freight in around twohundred countries. As a courier company, it is essential for Capital Courier Ltd. to use new andadvance technologies in respect to enhancing its market reach, thus this create value in growthand development of business firm at market place. The company was founded in the year of1988, and as a well reputed organization it is required for respective company or its managementto develop their operations through implementing appropriate source of digital technologies.Proper implementation of digital tools and technologies are beneficial for corrective operation ofthe firm. Along with this digital tools and technologies are effective in making organizationaloperations easy and efforts less. The major purpose of each business enterprises is to attaininghigher growth and profitability through emerging advance and innovative digital technologies.Research aim and objectives are refers as the most essential element that helps the investigator inproviding a brief idea in regards to the activities of the research. A predetermined aim andobjectives helps the researcher in addressing the research issue in systematic way (Giaccardi,2012). Alongside this, by utilizing different researchers perspective valuable and appropriateinformation accurate outcome can be attained. Aim and objectives are designed at the verybeginning of the research as the predetermined aims and objectives are effective in creating validand reliable outcome for the research work. 1.3 Aims and objectivesIt is determined as the primary aspect which helps the investigator in providing a cleardirection to carry out the work in effective manner. The whole activity of the research is basedon the research aim as it is created for describing the research issue in proper way. Theappropriate aim of the research is “To analyse the implications of Digital technologies onSmall and medium size business organisations”. A case study on CAPITAL COURIER LTD. Research ObjectivesThis also plays a vast role in incorporating all the research activities in right direction.Research objectives are interlinked with the aim of the research which helps an investigator increating a proper theoretical framework on discussing the research issue with proper resources.The essential objectives of the research are described as below: To identify the digital technologies that are used by CAPITAL COURIER LTD.for itsbusiness operations. 2
To determine the digital technologies that are helpful for CAPITAL COURIER LTD.inreaching at higher customer satisfaction. 1.4 Research questionsResearch questions are described in the form of general statement in which questions areprepared on the basis of research objectives. Research questions are effective in conducting thesection of literature review through analysing the perspective of various authors and writers whoare having significant knowledge in regards to the specified area of study. The essential questionof this particular research are described as below: How does CAPITAL COURIER LTD. select digital technologies for its operations? How does CAPITAL COURIER LTD. meet customer satisfaction with digitaltechnology? The predetermined research questions are plays vast role in reaching at the final outcome.1.5 Work-break down structure and Gantt chartWork-break down structure refers to a technique of dividing major activities into smallsegments. It also provide time frame of each fragmented activity so that researchers can achieveoverall objectives in minimum time interval. Gantt ChartActivities/ weeks123456789101112Research proposalDetermining research aimsand objectivesPrepare research questionsLiterature reviewResearch methodologyQuestionnaireData analysisConclusion RecommendationsFinal submission3
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