(PDF) Digital Transformation Process and SMEs

Added on - 03 Jan 2021

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Research Proposal
Table of Contents1. INTRODUCTION.......................................................................................................................12. LITERATURE REVIEW............................................................................................................33. RESEARCH METHODOLOGY.................................................................................................54. DATA ANALYSIS AND INTERPRETATION.........................................................................95. FINDINGS.................................................................................................................................186. RECOMMENDATION.............................................................................................................187. REFLECTION...........................................................................................................................19CONCLUSION..............................................................................................................................19REFERENCES..............................................................................................................................20
TITLE: “The impact of digital technology on business activity of SME’s “1. INTRODUCTIONDigital technology contains several electronic equipments and applications whichgenerally use for information in the form of numeric code. In business industry, digitaltechnology deals with telecommunication, computing, software development, hardware servicingand so on (Ainin and et. al., 2015). Digital technology involves several aspects as cloudtechnology, social media, mobile technology, artificial intelligence and so on. Implementation ofthese technologies are based on organisation's size and structure because those consumes timeand cost on the basis of its servicing. By adopting digital technology, an organisation canimplement numerous changes that assist to provide several opportunities for desired growth.Now a days, the area of Mobile technology has becoming huge because it aid in providingadvance services to business in order to building direct connection with target customers. ThisResearch is based on Nomtek Ltd which is a small scale business enterprise. The organisationwants to adopt mobile technology so that they can build positive relation with their clients. Onthe basis of these information applications, Nomtek Limited can easily connect, communicateand collaborate with their services user in order to identifying their need and providing qualityservices as well.Technology has immensely changed the pattern of working by including new conceptsand formations. On the basis of digital technologies, an organisation can make positive changesin working areas of their employees by transformed the operative culture in firm easily. Theconcept of digital technology is not only helpful for employees but also for customers toobecause through this, they can directly get connected with the firms by accessing its digitalnetworks. Mobile technology and Networking is a only area that assist to providing overallinformation to customers regarding organisation's products and services. Through thesepractices, a firm can build direct connection with their customers by providing them satisfyingservices easily. The concept of mobile technology assist to providing instant information to userwith the mode of digital technology. These techniques can be SMS, mail, MMS and so on.Background of researchThe concept of digital technology is vast in which mobile technology is also used in theterms of communication and other related aspects (McCann and Barlow, 2015). Now a days,each and every organisation adopt these practices so that they can build direct connection with1
their services users. This report is based onNomtek Limited which is small scale organisationand wants to build direct relation with their users. For them, mobile technology might be a mostappropriate tool that aid to update customers with information regarding organisational newservices. This is a cost friendly concept which is uses as a platform where several transmittersexchanges information at the same time through a single signal. The mobile technology stated aremarkable achievement in the world of digital technology. Main reason behind thisaccomplishment is diverse functionality at the same time. This is a cost effective approach thatassist to providing maximum benefits and made the life of business more easier. For a smallscale organisation, these kind of techniques can be more significant that assist to building longterm relationship with customers for attaining higher benefits and advantages as well.Rationale of researchDigital technology is most crucial concept that assist to reduce additional cost and timein a business organisation by conducting advance servicing (Dahnil and et. al., 2014). For this,business organisations usually implement mobile phones, laptop, computer, hardware andsoftware servicing and other machineries that assist to operate advance techniques properly forbusiness operational. Main objective of these activities is to maximise opportunities for abusiness to grow positively in target market. By conducting these kind of research, an researchercan enhance their skills and knowledge criteria in order to implementing digital technology forfuture aspects.Aims and objectivesResearch Aim –To identify the impact of mobile technology in building relationship with potentialcustomers. A case study on Nomtek Limited.Research objectives -To analyse the concept of mobile technology.To determine the importance of mobile technology for aNomtek Limited.To Identify the major challenges faced byNomtek Limitedwhile adopting mobiletechnology.To analyse the major impact of mobile technology on building direct relationship withcustomers.Research questions -2
What is the concept of mobile technology ?What are the importance of mobile technology for aNomtek Limited?Which are the major challenges faced by Nomtek Limited while adopting mobiletechnology ?How to analyse the major impact of mobile technology on building direct relationshipwith customers ?2. LITERATURE REVIEWLiterature review is a critical analysis of a topic that incorporate views and opinions ofdifferent authors. The researcher can gather information regarding their topic through publishedsources and articles as well. Literature review assist to providing specific knowledge aboutparticular topic that has been already encountered by an authors on the basis of theirunderstanding.The concept of mobile technologyAs per the views of James Kendrick, 2013 mobile technology is a most important part ofdigital technology which is making communication routine through mobile phones. Thetechnology that has drive in mobile devices has improved rapidly in order to providing qualityexperience to its users. The availability of mobile devices is rapidly spreading throughout theworld because customers are getting new experiences through this. The concept of mobiletechnology has been changed from the past few decades. These technologies has improved froma simple phone calls and messaging to multi-taking techniques that assist to access numerousinformations easily at different places. Now a days, business organisations also adopting mobiletechnology in their working practices that assist to transmitting new information rapidly to targetusers easily (Hassan, Nadzim and Shiratuddin, 2015). Communication is a one foremost conceptof firm that assist to transmitting information regarding organisation's ability to target customers.ForNomtek Limited,it can be a beneficial approach that helps to updating customers directlythrough mobile technologies. This is a small scale organisation so for them it can encounterseveral advantages because this is a cost friendly concept of digital technology. Through this,employees ofNomtek Limitedcan provide information to their customers through phone calls,messages, internet servicing, email as well as numerous application that helps in a detailedmanner on the basis of customer's requirement and need. Navigation through GPS is also aconcept of mobile technology that provide content related to direction and location to its users3
easily. The concept of this technology is very easy than others because it is working on awireless concept at desired locations. The mobile is also equipped with internet connectivity tomaking things easy for users in order to gain information through networking access.The importance of mobile technology for aNomtek LimitedAccording to Rob Waugh, 2017 mobile technology has changed the concept of businessorganisations by providing facilities in marketing and operational approaches of firm. It enablingemployees to get their work done easily from anywhere. On the basis of these servicing,NomtekLimitedcan build direct connection with their services users easily. The term mobile technologyhas gain several achievement in the technological world because it provides cost friendlyservices to business firm. The importance of mobile technology for Nomtek Limited is determinebelow as -Communicate better –By implementing mobile technology in firm, employees ofNomtek Limitedcan communicate directly with their customers in order to providing theminformation regarding their products and services. On the basis of these technologies, employeescan analyse issues of customers in order to providing better solution to them (Crane and Matten,2016). These kind of approaches maximise customer's loyalty toward orgnisation.Save time and money –Mobile technology is a cost friendly concept which providesseveral facilities to firm on lower costs. It also saves time of firm as well as customers byupdating new information in a quick manner. The concept of mobile technology is morebeneficial than others forNomtek Limited.Major challenges faced by Nomtek Limited while adopting mobile technologyAs per the views ofDel Baldo, 2012Mobile technology is a most suitable concept for abusiness organisation that assist to providing cost effective services to customers as well asorganisation at a same time. But the concept of mobile technology encountered numerouschallenges as security, data privacy and so on. Some of the problems are explained below forbetter understanding:Mobile Device limits small screen sizes:Now a days, people didn't like small scalescreen size and the main reason behind this is because of inability of getting a good look of theproduct. So, they hesitate to purchase items using a smartphone or through mobile technology.Other than this, information that are displayed are also not proper because of which customersmay not get the full information regarding the product. Thus, this can create problems for4
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