Impact of Digital Transformation on Small Business Success: A Case Study on Panda Sweets, UK

Inquiry based
learning
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Contents
Contents...........................................................................................................................................2
TTITLE: An investigation into the impact of digital transformation on success of small business
firms. A case study on Panda Sweets, UK.......................................................................................3
INTRODUCTION...........................................................................................................................3
Research Aim:..................................................................................................................................3
Research Objectives.........................................................................................................................3
Research Questions..........................................................................................................................3
Literature Review...................................................................................................................3
Digital transformation in small businesses.............................................................................3
Benefits of digital transformation...........................................................................................4
Barriers to digital transformation...........................................................................................4
Solution for facing challenges related to digital transformation............................................4
Research Methodology...........................................................................................................4
Results and Discussion...........................................................................................................6
CONCUSION................................................................................................................................12
RECCOMENDATIONS................................................................................................................13
REFRENCES.................................................................................................................................14
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TTITLE: An investigation into the impact of digital transformation on success
of small business firms. A case study on Panda Sweets, UK.
INTRODUCTION
Digitisation is becoming more common in the current corporate environment and small
business forms are looking for digital transformation too maintain competitive edge.
This research looks at the impact of digital transformation on success of small businesses. The
company selected for this research is panda Sweets. It is a UK based small business which our
first traditional retro sweet collection to the consumers (About Us, 2021).
Research Aim:
The aim of the research is “To evaluate the impact of digital transformation on success of
small business firms. A case study on Panda Sweets.”
Research Objectives
 To understand the importance of digital transformation.
 To determine the advantages of digital transformation for Panda Sweets
 To identify challenges of digital transformation in success of Panda Sweets
 To find solutions for facing issues related to digital transformation for Panda Sweets.
Research Questions
 What is the importance of digital transformation?
 What are the advantages of digital transformation for Panda Sweets?
 What are the challenges of digital transformation in success of Panda Sweets?
 What are the solutions for facing issues related to digital transformation for Panda
Sweets?
Literature Review
Digital transformation in small businesses
As per the viewpoint of Boulton (2021) digital transformation is defined as change in the
ways in which Technology is utilised in the organisation with the focus on new business models
and new revenue streams driven by changes in consumer expectations around products and
services. Digital transformation is important for business forms in the current corporate
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environment because good increases perceived value of the products or services (What is digital
transformation? A necessary disruption, 2021).
Benefits of digital transformation
According to Pratt (2021) digital transformation is highly beneficial for businesses
because it improves consumer engagement, increases efficiency and productivity, improves
resource management, increases resilience and provides greater agility (10 digital
transformation benefits for business, 2021).
Barriers to digital transformation
As per the views of Lomas (2021), the five main challenges to fixes will distil
transformation our organisational culture, lack of IT resources and management, lack of clarity
on the digital transformation budget, digital security and the challenge of agility (5 Biggest
Challenges to a Successful Digital Transformation, 2021
Solution for facing challenges related to digital transformation
As per the viewpoint of Hazari (2019) the most effective solution for handling
digital Transformation challenges is to create leadership in consisting of digital experts
who were able to guardian support employees during digital transformation (What is the role of
leadership in digital transformation?, 2019). This is an effective solution for handling digital
transformation challenges because expert leaders will be able to reduce employee resistance and
ensure smooth transition of the company to a digital business.
Research Methodology
 Research Philosophy
 This element of the research methodology deals with the source nature and development of
knowledge. the viewpoint about the ways in which data will be collected analysed and
utilised for the purposes of the research is included in the research
philosophy. Interpretivism and positivism add two options available for selecting an
appropriate research philosophy (Quay and et. al., 2018). Positivism is the selected research
philosophy for the present research. The reason behind selecting positivism as the research
philosophy for this investigation is that, before division is invaluable freedom identification
of patterns and translated to a specific topic. This will support teaching up accurate research
outcome and forming effective research conclusion.
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