Key drivers affecting digital workplace transformation within ASDA

This research project aims to identify the key drivers affecting digital workplace transformation within ASDA. The report includes a literature review, research methodology, data analysis and findings, and conclusion and recommendations.

Research Project
(Key drivers affecting digital
workplace transformation
within ASDA)

Table of Contents
INTRODUCTION ..........................................................................................................................3
About the topic............................................................................................................................3
Research aim and objectives.......................................................................................................3
LITERATURE REVIEW ................................................................................................................5
Various dimensions of workplace transformation.......................................................................5
Key drivers affecting digital workplace flexibility and transformation within ASDA...............6
Describe importance of digital workplace transformation in ASDA..........................................7
RESEARCH METHODOLOGY.....................................................................................................9
DATA ANALYSIS AND FINDINGS ...........................................................................................11
Frequency distribution table......................................................................................................11
Data interpretation.....................................................................................................................12
CONCLUSION AND RECOMMENDATIONS ..........................................................................23
Conclusion.................................................................................................................................23
Recommendation.......................................................................................................................23
REFLECTION...............................................................................................................................23
On effectiveness of current research method ...........................................................................23
Alternative research methodology............................................................................................24
Lesson learnt and personal development .................................................................................25
REFERENCES .............................................................................................................................26
APPENDIX ...................................................................................................................................28
Questionnaire............................................................................................................................28

INTRODUCTION
About the topic
Workplace transformation is defined as organisational rethinking of generating flexible
workspaces so that employees can accommodate themselves in such a manner that overall aims
and objectives can be attained. In the current time due to market fluctuations workplace
transformation has become one of the prominent trend within the organisation which is
associated with managing the staff and workplace as well. There are various aspects of
workplace transformation and one of the major is known as digital workplace transformation.
Digital workplace transformation is driven by usage of new technologies in such a way that
business functions can be executed in easy manner. This helps the business to integrate digital
technologies in different business areas and in the same manner appropriate value can be given to
customers. In the current time using digital workplace transformation employee engagement can
be developed so that business complexities can be minimised. This is one of the significant
system which is used by the organisation in order to provide displacement to organisational
activities and to promote business efficiency as well. This is a business strategy which is aimed
at boosting of employee engagement and to improve overall business processes. In the current
time here are many dimensions of workplace ecosystem. Every company exists in many business
ecosystems. The business ecosystems are dynamic in nature that helps in exchanging and
creating sustainable value for respondents (Trenerry and et. al., 2021) . There are various factors
that contribute in the requirement for digital transformation and flexibility within the company.
The first drivers affecting digital workplace transformation is the need and requirement. The
current research report is related with analysing such key drivers which are affecting digital
workplace transformation in the respect of ASDA. ASDA is one of the British grocery store
which is headquartered in UK.
Research aim and objectives
Research Aim: “To identify the key drivers affecting digital workplace transformation within
ASDA
Research Objectives
 To investigate various dimensions of workplace transformation.

 To determine the key drivers affecting digital workplace flexibility and transformation
within ASDA
 To ascertain the importance of digital workplace transformation in ASDA
Research questions
 What are the various dimensions of workplace transformation
 Explain the key drivers affecting digital workplace flexibility and transformation within
ASDA
 Describe importance of digital workplace transformation in ASDA
Research rationale
The selection of this topic is related with dual perspective which is personal and
professional. In terms of personal aspect the research is going to develop various skills of
researcher such as critical thinking skills, communication skills, research skills and many other
(Selimović, Pilav-Velić and Krndžija, 2021). Besides this in context of professional perspective
this research will provide such knowledge in research which can be used by organisation in
respect of digital workplace. Apart from this, the selection and making choice of above research
questions are also important and significant as it tend to provide a better understanding about the
dimensions of workplace transformation along with the key drivers affecting digital workplace
flexibility and transformation within ASDA. Beside this, the selection and making use of the
current project is also vital and rationale from the personal view point of researcher as meet
academic preference along with ensuring improved level skill development.

LITERATURE REVIEW
Various dimensions of workplace transformation
According to Kraus and et. al., (2021), Business ecosystem is dynamic in nature. It keeps
on changing with the change in technology and the human acquire within the workplace.
Sometime the ever changing business system force us to do a partnership with the rivalry.
Partnership is done so that they can cope up with the dimension of the ecosystem business. Every
business ecosystem is based on their work. There are eight dimension of the business ecosystem
which help in making the future with the tech used in the organisation. Workplace transformation
is the rethinking of flexible workplaces and using the same employees are accommodated to
work with different aspects related with technology and work (Dery, Sebastian and van der
Meulen, 2017). Workforce is the major dimension of workplace transformation in which major
impact of such management is seen over employees. In this manner by capitalising various
aspects flows and processes can be managed within the organisation. On the other hand, another
dimension is connection and collaboration. In this organisations are needed to embrace
connection and collaboration in their business so that flexibility can be rendered within the
organisation and at the same time right policies can be developed within the business.
Strategies, similar aims, and shared interests drive the degree of openness within
ecosystems. An ecosystem might be public, private, or a combination of the two. Many
businesses are part of a hybrid ecosystem that includes both public and private sectors. An
ecosystem's openness has two ramifications. The degree of change is determined by the potential
for new entrants as well as disruption of relationships and value. It will also clarify the nature of
ecosystem relationships, as well as how they form and are maintained. It will determine how
collaborations and competitions are conducted (Hamburg, 2019). CIOs must recognise that,
depending on the situation, the diversity of an ecosystem and the roles that people, businesses,
and things play will vary and evolve. For example, in an ecosystem, the primary individual may
be a commercial buyer, but then a smart adviser will take over. The way solutions are defined
and promoted will be determined by the constant change in the situation. This will clarify nature
of ecosystem relationships and formed or maintained properly.

Key drivers affecting digital workplace flexibility and transformation within ASDA
According to Nadkarni and Prügl, (2021), There are different key drivers within ASDA
which are affecting the digital workplaces flexibility and transformation. Because successful use
of digital technology allows you to analyse and improve the customer experience, digital
transformation is critical to satisfying customer expectations. When everyone in the company
understands their role in improving the customer experience, they'll be more willing to use
digital technologies to provide the individualised experiences that customers need. It is feasible
to provide greater flexibility in the physical office by transferring practical issues or dialogues to
a digital workplace, where everything is more readily accessible (Briken, Chillas and
Krzywdzinski, 2017). This allows people to work as they do best. There are a variety of ways
that digital technology might help remote workers, but in practise, it provides an open window
into their workflow - no more catching up or going over old work; it's all there already. Many
firms see a flexible workplace as the way of the future, and by implementing digital workplace
use early on, you can be ahead of the curve – and ensure that communication across borders,
between employees, and within teams is as efficient and effective as possible. This approach also
applies to part-time workers, allowing them to participate actively in tools and methodologies
that they might otherwise feel disconnected from.
Digital networks are regarded as the major key drivers in which employees are provided
with internet access so that employee may perform their duties and obligation in effective
manner. On the other hand flexibility is the another key driver of digital workplace
transformation in which intensive work is promoted and at the same time potential of employees
can be encouraged as well. In the current time the role of analytics and creativity are increased
which means that workplace needs are required to be fulfilled so that employee may work with
greater efficiency. Technology has made life of people easier and this way with the help of using
such technology within the organisation differences within the organisation can be minimised
and this will lead into higher business management (Subramanian, 2018). A modern digital
workplace is becoming more particular in nature which means that cooperation is promoted at
workplace and in the same manner improvement in technology can be rendered. In order to
render flexibility within digital workplace transformation communication plays subtle role. With
the help of clear and transparent communication digital strategies can be implemented in most
effective manner and this way changes can be driven in the organisation. So for this reason

internal communication is essential to be managed within the workplace and this may help into
setting up clear goals and objectives. For ASDA as the organisation is having global existence
which means that digital workplace flexibility is the aspect which is regarded as one of the
driving force for the organisation and would help the business to grow and sustain for longer
duration of time.
Describe importance of digital workplace transformation in ASDA
According to Schiuma and et. al., (2021), Many organization are using the digital
workplace strategy within their system. This is done by them to attain the goal in less time.
Digital workplace brings application, data, information and many more collectively so to
increase productivity. Employee identities are an important part of every digital workplace
project because they help businesses succeed. According to Gartner research, BNY Mellon built
a persona model a few years ago as part of a big digital workplace effort that classified users as
sharers, knowledge seekers, and inside experts. Technology adoption and mobile use, content
creation, consumption, and sharing, as well as organisational knowledge, were all incorporated in
the personas. It's crucial to keep track of each persona's technology usage in order to assess the
organization's worth. It's tempting to think of digital workplaces as isolating, comparable to how
people staring at their devices might impede them from successfully connecting with those
around them. This could not be further from the truth: a virtual connection with a large number
of other staff personnel can help employees feel more involved in their workplace, resulting in
more open and fruitful conversations. This flexibility helps you to work more effectively with
your employees, removing office traditions in favour of a more productive and pleasant working
atmosphere.
With the help of digital workplace transformation knowledge within the existing
workforce can be shared in such a manner that the methods within the organisation can be
changed and resultantly higher efficiency can be rendered within the organisation (Solberg,
Traavik and Wong, 2020). The digital workplace transformation affects each level of an
organisation in which data from all the departments can be collaborated and at the same time
accurate results can be obtained. For ASDA digital workplace transformation is considered as
boon so that using these aspects the organisation is able to maximise productivity and morale of
their employees. With the help of better communication and collaboration capabilities of

employees can be utilised in better way so that the organisation may deliver desired value to their
customers (Miller and Marsh, 2016). With the help of digital workplace transformation demands
of customers can be understood so that the same product or services can be given to them in
order to attain higher customer satisfaction level.

RESEARCH METHODOLOGY
Research Methodology is a systematic technique which researcher uses to know various
approaches that will be used to complete the report. It is a methods through which data are been
identify, analysis so that useful information can be obtained (Kim, 2021). There are two type of
research methodology quantitative and qualitative method. Quantitative method use data in the
form of quantity which can easily be measured and Qualitative method is that type where data is
acquired in the form of words which can only be expresses measuring of data couldn't take place.
In this report the researcher will use quantitative methodology to conduct the study for the topic
chosen. There are various research methodologies which are used within the research which are
demonstrated as under:
Research philosophy: It is the upper most layer in the onion framework. Research
philosophy is ta set of beliefs that a researcher believes while conducting the research. It has
divided into two parts Ontology and Epistemological. In Ontology authenticity of information is
contain and in Epistemological valid information is their. Epistemological has three part
Positivism, Interpretivism and Pragmatism (Turnbull, Chugh and Luck, 2021) . While
conducting the research on current topic the Positivism philosophy will be used so that exact
information can be gather and the data that is view is outside the study.
Research approach: It is border method which analyses the data in much systematic
way. There are two approach of research i.e., Inductive and deductive approach. Inductive
approach is used when the data is to be gather from limited people and deductive is used when
data is gather in large amount (Sekaran and Bougie, 2016). Also inductive approach is taken on
qualitative methodology and in deductive quantitative methodology is used. As the topic want to
collect data in figure with larger audience so the deductive approach will be select by the
researcher.
Research strategy: It is the conceptual framework. It is more concerned with how the
data is to be collected. What will be the procedure of collecting the data. There are different type
of strategy that the researcher applied based on the topic chosen (Hughes and Barlo, 2021).
Survey, experimental, observation, case study and action research are the types of research
strategy. In the recent subject survey will be used as a strategy to gather information. By using
this strategy vast data can be collected and also the time to gather data will be low.

Research choice: The next layer in the onion framework is the type of choice to collect
data. There are three choice which are been provided to conduct research. Mono Method, Mixed
method and Multi method are the types. Mono method is used when only one methodology is
been chose from the two. Mixed method is selected when both quantitative and qualitative
methodology is used (Vaughn and Jacquez, 2020). Multi method is chosen when both the method
is used but more than two or three type. In this researcher will chose Mono method as a choice
because quantitative methodology is there.
Time horizon: In this the time which is required to collect data is being decided. There
are two time horizon to decide the exact time , Cross-sectional and Longitudinal time horizon.
Cross-sectional is decide when the data is collected at a particular point only and in Longitudinal
data gathering is done multiply time in a particular research (Gregório and et. al., 2021). In the
above topic cross sectional time horizon will be chose because the data is collected only one time
by the employees.
Data collection: Data collection is the technique which the investigator uses to gather
and accumulate the raw facts. This method is used so that correct information for the specific
topic can be gained (WORK, 2020). They are of two type primary data and secondary data.
Primary data the name itself says the information is collected for the first time, data which is
collected will be used freshly by the investigator only. Secondary data is the second hand
information which is already publish on various sources. Sources includes books, journal, online
mode etc. In this the researcher will use primary data collection technique to collect data.
Sampling: It is the tool through which we select the respondent to fill the information. In
the current topic the sampling that the informer use is probability random sampling to fill the
questionnaire (Etikan and Bala, 2017). There are total 40 respondent are taken within the
research those are employees of the ASDA company.

DATA ANALYSIS AND FINDINGS
Frequency distribution table
Q.1. Do you keep understanding regarding the thought of workplace
transformation in a workplace?
Frequency
a) Yes 30
b) No 10
Q.2. According to your judgement are practices of workplace transformation
beneficial for the organisation?
Frequency
a) Yes 35
b) No 5
Q.3. As per your experience, what are the major dimensions of workplace
transformation used within an organisation?
Frequency
a) Employee engagement of diversified employees 10
b) Digital mechanics 10
c) Giving versatile methods to employees 10
d) Upgrading employee relationships 10
Q.4. What is the significance of different dimensions of workplace
transformation in an organisation?
Frequency
a) Developed employee growth 12
b) Minimised turnover of employee 8
c) Increment in productivity of organisation 12
d) Providing open environment 8
Q.5. What are the major drivers of digital workplace transformation that helps
in managing flexibility and transformation in ASDA?
Frequency
a) Workplace status 6

b) Inclusion of emerging technologies 8
c) Including centralised digital methods 9
d) Collection of feedbacks 9
e) Giving appropriate trainings to employees 8
Q.6. What are the role of drivers of workplace transformation in an
organisation?
Frequency
a) Retaining of talented employee 9
b) Developing employee engagement 12
c) Enhancing aspects of job satisfaction 13
d) Reaching to organisational objectives 6
Q.7. According to your perception, in this digital age is it necessary for the
businesses to use digital workplace transformation as a business tool?
Frequency
a) Yes 35
b) No 5
Q.8. What is the importance of digital workplace transformation in ASDA? Frequency
a) Access in virtual meetings 9
b) Minimising time barrier 9
c) Providing work-life balance to employees 10
d) Increasing organisational agility 7
e) Understanding customer demand 5
Q.9. What are the main areas of digital workplace transformation in ASDA in
which are required to be used by the company?
Frequency
a) Organisational technology 8
b) Data processing 9

c) Organisational processes 12
d) Organisational change 11
Q.10. What are the characteristic of digital workplace transformation for an
organisation?
Frequency
a) Clear integration between data and process 10
b) Hyper focus on customer experience 10
c) Attracting top Employee 10
d) Using of up-to-date technologies in the business 10
Data interpretation
Q.1. Do you keep understanding regarding the thought of workplace
transformation in a workplace?
Frequency
a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
30
10

Interpretation: Workplace ecosystem is regarded as that arrangement within the organisation
which helps the employees to understand their roles and responsibilities in appropriate manner so
that aims and objectives within organisation can be attained in easy manner. In respect of the
above research this can be analysed that out of 40 respondents, 30 have said that they have ample
knowledge regarding the concept of workplace ecosystems. Besides this 10 have said that they
are not aware about the concept of workplace ecosystems.
Q.2. According to your judgement are practices of workplace transformation
beneficial for the organisation?
Frequency
a) Yes 35
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
35
35
5
Interpretation: From, the above information this can be concluded that for organisation
developing of workplace ecosystems is necessary and would provide various positive aspects to
the business. Out of 40 respondents in this research, 35 have said that this is beneficial for the
organisation to develop aspects related with workplace ecosystems. Whereas 5 have said that
these concepts are not required by the business. In this manner it can be said that for businesses
this is required to develop aspects related with workplace ecosystems.

Q.3. As per your experience, what are the major dimensions of workplace
transformation used within an organisation?
Frequency
a) Employee engagement of diversified employees 10
b) Digital mechanics 10
c) Giving versatile methods to employees 10
d) Upgrading employee relationships 10
a) Engagement of diverse employees
c) Providing flexible solution to employees
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10
Interpretation: From the above information this can be concluded that there are various
dimensions of workplace ecosystems which are helpful for the business. In this manner out of 40
respondents, 10 have said that engagement of diverse employees are considered as the major
dimension of workplace ecosystems. Besides this 10 have said that digital technologies are
considered as the greatest dimension of workplace ecosystems within an organisation. Besides
this 10 have said that providing flexible working solution to employees would be the prominent
dimension of workplace ecosystem for an organisation. At last 10 have said that managing
employee relationship is the major dimension of workplace dimension.

Q.4. What is the significance of different dimensions of workplace
transformation in an organisation?
Frequency
a) Developed employee growth 12
b) Minimised turnover of employee 8
c) Increment in productivity of organisation 12
d) Providing open environment 8
a) Enhanced employee growth
c) Intensified overall productivity
0
2
4
6
8
10
12
12
8
12
8
Interpretation: From the above information this can be concluded that there are significant role
which are executed by the business. Out of 40 respondents, 12 have said that the major role of
workplace dimensions is related with enhanced employee growth. On the other hand 8 have said
that decreased employee turnover is the major role of these workplace dimensions in the
business. Besides this 12 have said that the role of these dimensions is related with intensifying
overall degree of productivity. At last 8 have said that rendering of high degree of openness is the
major role of such dimensions in the business.
Q.5. What are the major drivers of digital workplace transformation that helps Frequency

in managing flexibility and transformation in ASDA?
a) Workplace status 6
b) Inclusion of emerging technologies 8
c) Including centralised digital methods 9
d) Collection of feedbacks 9
e) Giving appropriate trainings to employees 8
a) Workplace diversification
c) Using of centralised digital technology
e) Providing training to staffs
0
1
2
3
4
5
6
7
8
9
6
8
9 9
8
Interpretation: From the above graph this can be concluded that there are various drivers which
are affecting digital workplace flexibility and transformation within ASDA. In this manner out of
40 respondents, 6 have said that Workplace diversification is the major driver which is affecting
digital workplace. Whereas 8 have said that adoption of trending technologies is the major key
driver affecting digital workplace flexibility. On the other hand 9 have said that using of
centralised digital technology is the major key driver effecting digital workplace flexibility.
Besides this 9 have said that taking appropriate feedbacks from employees are the major driver
of digital workplace flexibility. At last 8 have said that providing training to staff would be the
major driver of workplace flexibility.

Q.6. What are the role of drivers of workplace transformation in an
organisation?
Frequency
a) Retaining of talented employee 9
b) Developing employee engagement 12
c) Enhancing aspects of job satisfaction 13
d) Reaching to organisational objectives 6
a) Employee retention
b) Employee engagement
c) Job satisfaction
d) Attaining organisational objectives
0
2
4
6
8
10
12
14
9
12
13
6
Interpretation: From the above graph this can be concluded that out of 40 respondents, 9 have
said that Employee retention is the major benefits of key drivers. On the other hand 12 have said
that employee engagement is the major benefit of key driver which helps the organisation to
attain business objectives. Besides this 13 have said that job satisfaction is the major benefit
which can be attained by the business using such drivers of flexible digital workplace. At last 6
have said that attaining business objectives would be the biggest benefits of such drivers for
ASDA.
Q.7. According to your perception, in this digital age is it necessary for the
businesses to use digital workplace transformation as a business tool?
Frequency

a) Yes 35
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
35
35
5
In
terpretation: From the above graphical representation this can be concluded that out of 40
respondents, 35 have said that in the current digital age this is necessary for the business to use
digital workplace transformation as their business tool and would be helpful for the business to
attain their objectives in prominent manner. Whereas 5 have said that digital workplace
transformation do not hold high degree within businesses in current digital age.
Q.8. What is the importance of digital workplace transformation in ASDA? Frequency
a) Access in virtual meetings 9
b) Minimising time barrier 9
c) Providing work-life balance to employees 10
d) Increasing organisational agility 7
e) Understanding customer demand 5

a) Access in virtual meetings
c) Providing work-life balance to employees
e) Understanding customer demand
0
1
2
3
4
5
6
7
8
9
10 9 9
10
7
5
Interpretation: From the above graphical representation this can be concluded that out of 40
respondents, 9 have said that with the help of digital workplace transformation virtual meetings
can be accessed easily. On the other hand 9 have said that with the help of digital workplace
transformation time barrier can be minimised. On the other hand 10 have said that providing
work life balance is the major importance of digital workplace transformation. Besides this 7
have said that the major importance of digital workplace transformation is increasing
organisational agility. At last 5 have said that understanding customer demand is the major
importance of digital workplace.
Q.9. What are the main areas of digital workplace transformation in ASDA
in which are required to be used by the company?
Frequency
a) Organisational technology 8
b) Data processing 9
c) Organisational processes 12
d) Organisational change 11

a) Organisational technology
b) Data processing
c) Organisational processes
d) Organisational change
0
2
4
6
8
10
12
8
9
12
11
Interpretation: From the above research this can be concluded that out of 40 respondents, 8
have said that the major area of digital workplace is related with organisational technology.
Whereas 9 have said that data processing could be the major area of digital workplace. On the
other hand 12 have said that organisational processes are the major area of digital technology and
at last 11 have said that organisational change is the major area of digital technology.
Q.10. What are the characteristic of digital workplace transformation for an
organisation?
Frequency
a) Clear integration between data and process 10
b) Hyper focus on customer experience 10
c) Attracting top Employee 10
d) Using of up-to-date technologies in the business 10

a) Clear integration between data and process
c) Attracting top Employee
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10
Interpretation: From the above graph this can be said that out of 40 respondents, 10 have said
that the major characteristic of digital workplace transformation is to clear integration between
data and process. Whereas 10 have said that Hyper focus on customer experience is the major
characteristic of digital workplace transformation. Besides this 10 have said that Attracting top
Employee is the major characteristic of digital workplace. At last 10 have said that Using of up-
to-date technologies in the business is the major characteristic of digital workplace

CONCLUSION AND RECOMMENDATIONS
Conclusion
From the above detailed analysis this can be concluded that ASDA adopt the concept of
digital workplace within it's organisation. With the help of digital workplace transformation an
organisation may enhance their productivity as well as cut down unnecessary cost. In the current
digital age digital workplace transformation is one of the effective tool that can be used within
the organisation so that to acquire future benefits in long term. In the terms of benefit
organisational productivity is the major benefit which is attained by the organisation with the
help of adopting digital workplace transformation significant tools can be managed within the
business and this is related with developing the business in respect of their competitors. Using
digital workplace transformation, smooth functioning within the organisation can be exerted and
this is helpful in attaining the entire aim and objectives of the organisation.
Recommendation
 It is been suggested that company should shifts there focus towards digital workplace
 It is also recommended that by using this efficiency and effectiveness of the organization
will also improves.
 By using digital workplace in ASDA, the company can improve transparency in internal
collaboration and communication.
 It is recommended to ASDA that they can boost employee experience and engagement by
adopting digital workplace.
 By using the centralized source of information, it is easy for ASDA to control and
monitor business activities perfectly.
REFLECTION
On effectiveness of current research method
The chosen topic for this research is key drivers of digital platform used by any company.
This research is an effective work which included both primary as well as secondary data
collection method. By doing this research, I got to know about importance and necessity of

digital platform used by organisation. The need of workplace transformation is high in current
time as in order to align with business environment creativity is the aspect which is required to
be developed and with the help of digital workplace transformation such creativity can be given
to the organisation. There are various skills, abilities and knowledgeable which I am able to
enhance during this project. Furthermore, the research approach used by me in my ongoing study
is positivism philosophy combined with a deductive approach because these are the most
effective in leading to better testing of established goals. In addition, I manufactured the
insinuation of a quantitative research approach, which entails the use of a survey questions for
collecting data, which ensures the catalogue of significant data and thus is an efficacious way to
meet the objectives. In addition, in order to address research questions, I gathered both primary
and secondary data via questionnaires and papers. Those same methods aid in the gathering of
relevant data as well as the sketch of sound conclusions. The only disadvantage and ambling
block I encountered while using the current research process is a lack of data. In the research
primary methods of data collection were used in which information was gathered using
questionnaire as tool. I have faced issues related while gaining responses of respondents as they
had lack of interest regarding taking their participation in the current research. So in order to
manage this issue consent form was given to them so that to minimise their rigidity.
Alternative research methodology
In respective research, Questionnaire used in order to collect the information in terms of
taking out significant outcomes related to the research topic. In the context of alternative
research methodology, interview can be used by the researcher so that to validate research results
and to acquire in-depth information related with research topic. Interview method is associated
with more depth so that this is considered as an accurate method. With the help of interview in-
depth information can be received by taking responses from various respondents and in the same
manner research can be executed in reliable manner. Competing search methods something I
could use include qualitative research methods combined with a deductively approach that
provides a more in-depth and abstract investigation. Furthermore, the participation and use of
interviews as an alternative research method could be made because taking extremely rapid and
quick responses from participants is not probable when using the structured questionnaire in a
study. As a result, inviting or having some set of constant interaction based on the use of

qualitative research study based on interview skills is an indirect means that investigators can do
in this investigation.
Lesson learnt and personal development
On the basis of current investigation, I tend to have an improved learning and understanding
about the dimension of the workplace transformation that comprises of the changing with the
change in technology and the human acquire within the workplace. Further, while undertaking
current research work I also tend to learn that the degree of change is determined by the potential
for new entrants as well as disruption of relationships and value and it also clarify the nature of
ecosystem relationships, as well as how they form and are maintained. Along with this, an
improved understanding about the concept of the drivers affecting digital workplace flexibility
and transformation has been also learnt by me that tend to comprises and includes of the clear
and transparent communication digital strategies can be implemented in most effective manner
and this way changes can be driven in the organisation. Finally, I also learnt about the
importance of digital workplace transformation which tend to includes of the better
communication and collaboration capabilities of employees can be utilised in better way so that
the organisation may deliver desired value to their customers. Apart from this, the current study
is also vital and significant in leading improvement in my communication and managerial skill
based on the leading practical way of conducting a research.

REFERENCES
Books and journals
Briken, K., Chillas, S. and Krzywdzinski, M., 2017. The new digital workplace: How new
technologies revolutionise work. Macmillan International Higher Education.
Dery, K., Sebastian, I.M. and van der Meulen, N., 2017. The digital workplace is key to digital
innovation. MIS Quarterly Executive. 16(2).
Etikan, I. and Bala, K., 2017. Sampling and sampling methods. Biometrics & Biostatistics
International Journal. 5(6). p.00149.
Gregório, J. and et. al., 2021. The role of Design Science Research Methodology in developing
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APPENDIX
Questionnaire
Q.1. Do you keep understanding regarding the thought of workplace transformation in a
workplace?
a) Yes
b) No
Q.2. According to your judgement are practices of workplace transformation beneficial for the
organisation?
a) Yes
b) No
Q.3. As per your experience, what are the major dimensions of workplace transformation used
within an organisation?
a) Employee engagement of diversified employees
b) Digital mechanics
c) Giving versatile methods to employees
d) Upgrading employee relationships
Q.4. What is the significance of different dimensions of workplace transformation in an
organisation?
a) Developed employee growth
b) Minimised turnover of employee
c) Increment in productivity of organisation
d) Providing open environment
Q.5. What are the major drivers of digital workplace transformation that helps in managing
flexibility and transformation in ASDA?
a) Workplace status
b) Inclusion of emerging technologies
c) Including centralised digital methods
d) Collection of feedbacks
e) Giving appropriate trainings to employees

Q.6. What are the role of drivers of workplace transformation in an organisation?
a) Retaining of talented employee
b) Developing employee engagement
c) Enhancing aspects of job satisfaction
d) Reaching to organisational objectives
Q.7. According to your perception, in this digital age is it necessary for the businesses to use
digital workplace transformation as a business tool?
a) Yes
b) No
Q.8. What is the importance of digital workplace transformation in ASDA?
a) Access in virtual meetings
b) Minimising time barrier
c) Providing work-life balance to employees
d) Increasing organisational agility
e) Understanding customer demand
Q.9. What are the main areas of digital workplace transformation in ASDA in which are
required to be used by the company?
a) Organisational technology
b) Data processing
c) Organisational processes
d) Organisational change
Q.10. What are the characteristic of digital workplace transformation for an organisation?
a) Clear integration between data and process
b) Hyper focus on customer experience
c) Attracting top Employee
d) Using of up-to-date technologies in the business