Digital Workplace Transformation in UK Mass Media Sector: A Study on BBC

Research project

Table of Content
 Aim and objectives
 Research methodology
 Data analysis
 Recommendations
 References

Aim and objectives
 Aim: The aim of current investigation is to analyse the key drivers
influencing digital workplace transformation within UK mass media sector.
A study on BBC.
 Objectives:
 To understand the concept of digital workplace transformation.
 To assess the key drivers that influence digital workplace transformation
within BBC.
 To evaluate the challenges faced by BBC while implementing digital
transformation at the workplace.
 To recommend the appropriate strategies required to overcome the barriers
to digital transformation.

Research methodology
Methodologies Description
Research type Qualitative
Approach and Philosophies Inductive and Interpretivism
Data collection Both primary and secondary
Data analysis Thematic data analysis
Sampling 30 employees of BBC organization.