Influence of digital technology in the travel and tourism sector
Added on 2020-12-29
24 Pages5559 Words435 Views
RESEARCH PROJECT
TOPIC: “The influence of digital technology in the travel and tourism sector”.INTRODUCTIONDigital technology is included as principle factors which totally change method forworking of the business in this present era. With every advancement of new innovation, anorganization gain chance to run business. The travel and tourism sector is regarded as mostdeveloping. In this sector, computerized innovation has changed the method of travelling. Thisresearch is related to how advanced innovation has reshaped the method for the travel industry.This investigation is related with Thomas Cook Company that is UK based organization andprovides the better travelling services to tourists. It provides services like occasion bundles,journey lines, traveler aircrafts and that's only the tip of the iceberg. TASK 11.1 This investigation is taken in to consideration on impact on digitization on tourism sector.For conducting this investigation, it is essential for researcher to create proper aim and objectivesthat helps in conduct am investigation. This reflects main key points which are necessary to beadjusting for better understanding about concept and develop effective outcomes. So it is one ofthe most necessary parts that aids in address all issues in significant way. Significance of Research This investigation is based on technological impact on travel and tourism sector. Thisindustry use digitization to attract more consumers and also give them better quality of serviceseffectively. It aids in enhancing skills as well as knowledge of a researcher. Research Aim:“To identify the significance of social media tools over the decision making ofconsumers in travel and tourism sector”. A study on Thomas Cook Group. Research Objectives:To evaluate concept of social media in context of travel industry.
To analyze the need of influencing the decision of consumers towards the operations ofThomas Cook. To determine significance of social media in developing the operations of Thomas Cook.To access the impact of social media on the decision making of consumers regardingtourism sector.1.2Introduction- It is a primary part of research and introduces the topic as well as providesscenario of whole study that helps in completing a project. This also gives direction toinvestigators through framing proper objectives as well as aim for getting the better conclusion.Literature review- It is related with the main part of Investigation where the data is collectedfrom secondary source. The different sources which researcher used to collecting data arejournals, articles and others. On the other hand, this is helpful in provide authenticate andrelevant information for conducting an investigation in a better way.In this method, informationand data has been gathered through other person. It is helpful in doing an investigation in aneffective manner. It aids in reduce the time and cost. In literature review part, the view points andopinions of respondents has been considered and the critical evaluation has been also included inthis. Research methodology- This research part consists techniques through which investigators can gather data and information by different methodologies. On the other hand, it consists different research approaches, ethical consideration, research philosophies. Methods of data collection arehelpful in collecting data and information from the various sources on specific research areaData analysis- This is related to the necessary investigation part in which measure of secondary as well as primary research is conducted.Under this, the collected information in literature review part as well as the primary survey for getting the valid conclusion.Conclusion and recommendations- It is a last part of research project where investigator wherethe data is summarized according to research. It would be helpful in identifying what need to beobtained after conducting an investigation. It will aids in giving the factor recommendation onthe specific research area in order to gain better outcomes.
1.3 This is related to academic paper that comprises opinions just as view purposes of variousinvestigators on explicit branch of knowledge. To gather the information and data, secondarysources are required for an instance books, articles etc. Concept of social media in the context of travel industryAccording to view point of Gissimee Doe (2019) Social media is form of an interactivemedia by which user can be communicate with each other by content photos videos and post. Itis an interactive Computer mediated technology that aids in pencil rated sharing and creation ofIdeas information and other forms of impressive through virtual networks and Communications.An industry of Travel and tourism is one of most growing and provide better contribution in aneconomy of country.In this present time period social media is evolving very fast the social media isdeveloping very fast. It consists different websites such as Twitter Facebook YouTube which arevery popular and developed the big impact on people (Brynjolfsson, E. and McAfee, A., 2012).When people are searching for the new travel destination they mainly get recommendation fromtheir family or friends but in this present time period they use social media because of socialmedia websites the visitor’s post their videos, picture from their vacations they can also checkinto the many location and also post their online reviews of specific place where they werevisiting.Need of influencing the decision of consumers towards the operations of Thomas CookAccording to opinion ofMichael Richarme (2019)Consumer decision making is explainedas procedure through which customers can determine requirements, collect information, measurealternative and also make better Purchasing Decision.All these actions are identified through theeconomical and psychological factors and also influence to environment factors for an instancegroup social values and culture. It is a method through which marketers determined as well astrack decision making process of customer journey from taken to finish. It is necessary thatcompanies should determine the needs and wants and customer in provide services accordingly.Internet has more developed to analyze the behavior of consumers after wide growth of internetthere are many online travel communities which existed as a reliable source in order to searchinformation and also acts as an effective marketing tool for a marketer so it is necessary to know
that what makes customer to feel positive to watch online community (Bizirgianni andDionysopoulou, 2013). Thomas Cook is a large size organization and its main focus is onunderstanding the needs and demands of customer and also full fill them so that they can sustainat Hotel for long time period. Importance of social media in developing the operations of Thomas CookAs per view point of Victoria Schmid (2019) Role of social media is humongous intoday’s era as people use it in huge amount and gets lot of information out of it. Thomas cookhas realised significance of social media in the current era and because of that they usetechnology for promotion of services provided by them. The reason behind using the platform ofsocial media through an organisation that is connecting with people, understanding what theyactually want, generating demand from it, promoting the brand and increasing its value out of it.The company believes that by increasing or spreading the brand awareness they can get morecustomers who will be ready to book a holiday tour from Thomas Cook. It can be made possibleby constant customer interaction because only after that the company can know where they arelacking and they can alter their operation according to the needs of the customers (Cohen and et.al., 2014). Another point is through social media, relations with customer can be maintain byhandling their queries and the company can get loyal customer out of it which will stay with thecompany for a longer period. Social media also help in gather huge mass of audience so variousmarketing campaign can be done in that platform and the best part of it is the campaigns will bewitnessed by the audience all around the world. TImpact of social media on the decision making of consumers regarding tourism sectorAccording to opinion of Hewa Ghafor Hassan (2019)Social media has changed the wayhow customer uses to think pre social media era and post social media era. Customers nowadaystry to engage with brands more. Customer have more trust in social media that why ThomasCook try to communicate with customers via social media. Customer feels like they can do detailstudy regarding services provided by an organisation with help of social media (Del Chiappa andBaggio, 2015). The communities are formed in social media where group of interested customerdiscuss about the brand or services and then they rate it or review it. The most important factor isthat social media is a public platform where the communication between the brand and its
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