Digitalization in the Cosmetics Industry

Digitalization in the cosmetics industry

Table of Contents
INTRODUCTION...........................................................................................................................1
Discussion and Result Analysis.......................................................................................................1
Thematic analysis ........................................................................................................................1
Discussion..................................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
The project is based upon the topic that is “Digitalization in cosmetic industry” and it
describe the result by using SPSS tool that clearly represent the views of respondents and show
the reliability and validity of hypothesis as well. Further, it describe the discussion that clearly
reflect that digitalization is helpful in cosmetic industry specially social media.
Discussion and Result Analysis
Thematic analysis
Statistics
Do you follow a lot
of such bloggers?
Do you trust their
opinions on the
quality of a
product?
Do you think the
ability to have
direct
communication
with brands and
exposure to
influencers has
increase
engagement
amongst
consumers?
Do you follow
brands on social
media as well or
just the
influencers?
Do you think the
ability to have
direct
communication
with brands and
exposure to
influencers has
increase
engagement
amongst
consumers?
do you
Cust
engagem
incre
feedba
influenc
which ha
improved
of produ
service
offered
N Valid 20 20 20 20 20
Missing 0 0 0 0 0
Theme 1: Majority of them follow bloggers
Do you follow a lot of such bloggers?
Frequency Percent Valid Percent Cumulative
Percent
Valid
Yes 13 65.0 65.0 65.0
No 7 35.0 35.0 100.0
Total 20 100.0 100.0
1

Interpretation: From the above interpretation, it has been interpreted that out of 20
respondents, 13 state that they follow a lot of such blogger and only 7 state that they did not
follow such blogger. Therefore, it clearly shows that most of the respondents follow the blogger
and it clearly shows that they have to there is a interaction between the social media and brand,
that is why, they follow influencer.
2