(PDF) Impact of digitalization

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Added on 2019-12-03

(PDF) Impact of digitalization

Added on 2019-12-03

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RESEARCHPROPOSAL

TABLE OF CONTENTSTASK 1: PROPOSAL.....................................................................................................................1TITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1BACKGROUND OF THE COMPANY.........................................................................................1AIM AND OBJECTIVES...............................................................................................................1SIGNIFICANCE OF THE RESEARCH.........................................................................................2LITERATURE REVIEW................................................................................................................2Impact of digitalization................................................................................................................2Benefits of Digitalization.............................................................................................................2TIMESCALE...................................................................................................................................3RESEARCH METHODOLOGY....................................................................................................4TASK 2 PROJECT IMPLEMENTATION AND PRESENTATION.............................................5Questionnaire...............................................................................................................................5Factors that affected the achievement of the project...................................................................7Interpret and analyse the results..................................................................................................7CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

TASK 1: PROPOSAL TITLE The purpose of this report is to investigate the impact of digitalization on the market ofthe Tieto Oyj INTRODUCTION Digitalization is regarded as the process of use of digital technologies in order to changea business model and to offer new revenue & value producing opportunities. It is regarded as theprocess of moving to a digital business. It is about converting the data into a digital format. It iseasy to preserve, access and share (Christopher and Asha 2007). In the present environment,there is a need for the companies to make the resources more accessible. In that sense,digitization is seen as the most important ways to achieve this and it is something which all thecompanies must consider as part of their strategic plan. Many companies are adopting this aspectinto their business for many reasons and it is impacting their market share and other aspects(Hall, 2010). This study has been undertaken in order to find out the impact of digitalization onmarket of an IT company named Tieto Oyj. The study will tell how the company reacts to theworld of digitalization. BACKGROUND OF THE COMPANY Tieto Oyj is an information technology organization offering IT and product engineeringservices. Company is active in more than 20 nations and having approximately 14000employees. The brand is the largest provider of IT services in whole of the Europe (Contini andCordella, 2007). It offers its services to different sectors such as financial, manufacturing, retail& logistics, public healthcare, telecom etc. Tieto is a reinforcing industry expertise and isfocusing on the markets in which it wants to be seen in the top three among the IT serviceproviders. The business aim is to combine the industry knowledge and the best availabletechnologies into solutions which can serve the needs of the clients in better manner (Ifinedo,2011). For this research Tieto has been selected because it will be interesting to know how an ITcompany has responded to digitalization. 1

AIM AND OBJECTIVES The major aim of this research is to investigate the impact of digitalization on the marketof Tieto Oyj. Following objectives have been laid down:To investigate the impact of digitalization on market of Tieto OyjTo examine the impact of digitalization on the business performance of Tieto OyjTo suggest any improvements which can be made to the business of the company. SIGNIFICANCE OF THE RESEARCH Every research has its own significance. The significance is very essential to beunderlined because it talks about the potential of the research. This research talks about thepower of digitalization on the Information Technology industry. It will record how this aspect isinfluencing the business activities of the company. From the academic point of view, thisresearch holds great importance because it will be intellectual to analyse the IT sector andfunctioning of an IT company named Tieto Oyj. The study is also very beneficial for the otherresearchers as they can receive inspiration from this topic and can perform research on otheraspects related to this subject. LITERATURE REVIEWImpact of digitalization In the present business environment there is a high impact of digitalization on thebusiness activities of the companies. At present, globalization is seen at very high level as manycompanies are going global in search of many advantages (O'Leary, Rao and Perry, 2004). It isincreasing their rate of customers. It is offering them a wide platform to spread knowledge abouttheir products and services. Now the traditional modes of performing the business is not acceptedand many technological forms are arising. It is giving the companies a new edge and taking themto the higher levels. Benefits of Digitalization There are many benefits associated with digitization. These are as follows:Access – The technology offers on-demand access at local, national and international level.Company can connect with its customers at any point of time and at any part of the world (Onetti2

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(PDF) Impact of digitalization