Role of Digitalization in Balancing Work during Pandemic: A Case Study on M&S

This research project aims to determine the role of digitalization in balancing work during pandemic, with a case study on M&S. The significance of the research is to understand the emergency situation during pandemic and how digitalization can help in balancing work life style. Based on the data analysis, it can be identified the role of digitalisation in the context of work balancing and identify how staff members can be used the digital technologies to perform different tasks. The analysis concerns about the importance of remote working, operations and establish a better coordination with team members through virtually.

Research Project

Aim & objective
Aim
• To determine the role of digitalization in balancing work
during pandemic. A case study on M&S.

Objective
• To understand the concept of digitalization.
• To determine the advantage of digitalization in balancing work during pandemic.
• To evaluate the drivers of digitalization in the context of remote working, operations
during pandemic.

Significance of research
• The significance of the research is to understand the
emergency situation during pandemic. It is exactly
affected the remote working population and also
balancing their work life style. By using digitalization
concept, working peoples are spending a lot of time in
tasks management and completing their project through
online mode.

DATA ANALYSIS AND INTERPRETATION
Q. 1 Do you think that digital transformation has become useful
for workers during pandemic crisis?
Options Frequency
Highly agree
Agree
Highly disagree
Disagree
9
7
8
6
Total 30
0
20
Q. 1 Do you think that
digital transformation has
become useful for workers
during pandemic crisis?

Cont.
Q. 2 Is it possible to increase the entire
business performance and efficiency by using
digitalisation technique?
Options Frequency
Highly agree
Agree
Highly disagree
Disagree
10
7
5
8
Total 30
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5
0
10
20
30
40
Q. 2 Is it possible to increase the
entire business performance and
efficiency by using digitalisation
technique?

Cont.
Q. 3 Do you believe that increases WFH, remote working options
during the global pandemic?
Options Frequency
Highly agree
Agree
Highly disagree
Disagree
11
8
7
4
Total 30
Q. 3 Do you believe that increases
WFH, remote working options during
the global pandemic?
Highly agree Agree Highly disagree
Disagree Total

Cont.
Q. 4 Do you think that digital based jobs consider as secure
source of income during the global pandemic?
Options Frequency
Highly agree
Agree
Highly disagree
Disagree
9
15
3
3
Total 30
Highly agree Agree Highly
disagree
Disagree Total
0
5
10
15
20
25
30
35
Q. 4 Do you think that digital based
jobs consider as secure source of
income during the global pandemic?

Cont.
Q. 5 Do you believed that productivity and profitability of M&S
increases because of WFH during pandemic crisis?
Options Frequency
Highly agree
Agree
Highly disagree
Disagree
9
7
6
8
Total 30
Highly
agree
Agree Highly
disagree
Disagree
0
5
10
Q. 5 Do you believed that productivity
and profitability of M&S increases
because of WFH during pandemic
crisis?

Cont.
Q. 6 Do you think that the spread of digital transformation will
be increased because of the global pandemic?
Options Frequency
Highly agree
Agree
Highly disagree
Disagree
13
8
4
5
Total 30 Highly agree Agree Highly
disagree Disagree Total
0
10
20
30
Q. 6 Do you think that the spread of
digital transformation will be
increased because of the global
pandemic?

Research outcomes
Based on the data analysis, it can be identified the role of
digitalisation in the context of work balancing and identify
how staff members can be used the digital technologies to
perform different tasks. The analysis was conducted by
using questionnaires and make it possible to find the best
results or outcomes. As per investigation, it has been
obtained a results and concluded that remote working, WFH
has significantly use in helping the employee work life
balance.

Conclusion
• Based on the analysis, it has been examined that pandemic offers opportunities for
companies to embrace digitalisation concept and unevenly responded towards the
benefits or advantages. The purpose of study is to identify how the global pandemic is
driving and constraining the approach of digitalisation of enterprises. Moreover, it
has concluded that digital technologies are useful during pandemic and completely
changed the idea of business. However, it is also supporting the crucial forces which
driving towards modern technology and include availability of workers those are
majorly focused on the work life-balance. It might have come with efficient usage of
time, work-related flexibility. The analysis concerns about the importance of remote
working, operations and establish a better coordination with team members through
virtually.

References
• Rapanta, C. and et. al., 2021. Balancing technology, pedagogy and the new
normal: Post-pandemic challenges for higher education. Postdigital Science
and Education. 3(3). pp.715-742.
• Singh, K.K., 2022. Research Methodology in Social Science. KK Publications.
• Strutynska, O.V. and et. al., 2021, June. Digitalization of the educational
process for the training of the pre-service teachers. CEUR Workshop
Proceedings.
• Thuy, N.T.M. and Thi, N.D., 2021. The application of topological geometry to
the architectural concept design process in the flow of
digitalization. International Journal of Building Pathology and Adaptation.

Thank you