Mastering the Challenges of Leading Change through Digitisation

Mastering the
Challenges of
Leading Change.
CHANGE MANAGEMENT

Transformation of business into
digital model (Digitisation)
The use of different digital technologies in order to change a
business model and for providing a new revenue and opportunities
for providing value
“Digitization is the managed conversion of analogue material to a
digital format for ongoing access by electronic devices during the
intended life cycle of the digital object” (Purcell 2016).

Why this change is needed?
Endless number of similar copies could be created from digital files
Electronic resources are appealing to everyone in this
contemporary world
The certainty of gaining potential benefits like flexibility, unfettered
access, data and information in digital form, enhanced capabilities
for the manipulation and analysis.
Record management

Change resistance
Selective Perception
Uncertainty
Self interest
Habit
Fear of the Unknown
Lack of understanding and trust
Lack of information