Internal and External Environmental Analysis of DIL Haulage
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Added on  2023/06/08
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This report includes an internal as well as external environment analysis of DIL Haulage, a courier company in the UK. The report also includes a reflective writing on the development of academic skills. The company's competitive strategy and recommendations for improvement are also discussed.
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Contents INTRODUCTION...............................................................................................................1 MAIN BODY.......................................................................................................................1 PART 1...............................................................................................................................1 Internal Environmental Analysis.....................................................................................1 Micro Environmental Analysis........................................................................................2 Macro Environmental Analysis.......................................................................................3 Conclusion.........................................................................................................................4 PART 2...............................................................................................................................7 Reflection.......................................................................................................................7 Action Plan.....................................................................................................................9 REFERENCES................................................................................................................11
INTRODUCTION Businesscommunicationenablespeopleshareinformationwithinan organization in order to achieve the goals aspired by the entity. DIL Haulage is a company in the United Kingdom who render courier services all over the nation (Light Haulage and Courier Services, 2022). This report includes an internal as well as external environment analysis. Further, there is a reflective writing on development of skills too. MAIN BODY PART 1 Internal Environmental Analysis DIL Haulage is a company established in Leighton Buzzard, UK. The company deals in providing courier services all over the nation for nearly 10 years. DIL Haulage follows a hierarchical organizational structure for carrying out its operations smoothly. Generally SBU operates as a part distinct from the organization but is quite important. DIL Haulage provide warehousing, storage and courier services which has a major contribution in company's success. The management of the follow the democratic style of leadership as they think it is best for the company. Engagement of employees and their ideas are equally important. The company has a positive working environment within the organization(Nedyalkova, Andreeva and Yolova, 2021). The employees trust, respect, have faith and are loyal towards each other as well as to the company. This attitude of employees makes the culture of the entity filled with positivity. Objectives and Values To ensure the product delivered is not damaged. To enhance reputation or goodwill in the marketplace. Vision:“DIL Haulage” aspires for the following vision – To have networks all over the globe and expand its business in the international markets too. Mission:“DIL Haulage” aspires for the following mission – To ensure timely delivery or delivery in the minimum possible time as per customer's convenience. 1
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“DIL Haulage” has faced some of the following issues while carrying on its business operations:Reduction in transport costs– The prices of fuel are increasing while on the other hand the transportation facilitators are cutting down their costs. Due to this, the profit for the courier company has reduced to a great extent which is a serious concern.Driver Shortage– Now-a-days everyone make use of courier services in order to deliver the products from one place to another easily without any hassle. This sudden increase in demand has caused a shortage of drivers in the market. Sustainability– It is quite difficult for courier companies to maintain the products of their customers as they were. Micro Environmental Analysis The enterprise value of DIL Haulage is estimated approximately at £462.5k based on a turnover of £926k. The company occupies nearly 5.9% of the share in the marketplace of the United Kingdom. Bargaining Power of Customers UK has a number of courier companies and thus consumers have a wide range. They can easily switch from one service to another(Phillips and Moutinho, 2018). Thus, DIL Haulage faces a high threat from the bargaining power of customers and the company has to think something unique in order to retain customers. Bargaining Power of Suppliers As the courier industry is quite vast. The courier companies have a range of options available to them as suppliers. They will opt the best deal for the company. Hence,DIL Haulage faces a low or negligible threat from suppliers' powers. Competitive Rivalry UK is the largest region possessing 20% of the market share of courier industry. It is clear that the competition in the country in the respective industry is quite high.DIL Haulage faces a high threat from its competitors but can use the strategies of USP or can offer discounts and other deals to attract customers. Threat of New Entrants 2
Courier industry is vast enough and entry in the industry is easy.DIL Haulage faces a moderate threat from new entrances as the customers do not easily go to the newly establishedbusinessesandremainloyaltotheexistingones.Butintheir absence, the new firms may take the advantage. Thus, the company has to be aware and should not take these firms lightly. Threat of Substitutes Having a number of courier companies in UK, makes the threat from substitutes high forDIL Haulage. One mistake and the customer will have a reason to switch to another courier services(Bhattacharyya and Thakre, 2021). Thus, the company has to be cautious and careful enough while dealing with the customers. Theindustryanalysisdoneabovehelpedthecompanyinimprovingits performance. The analysis helpedDIL Haulagein identifying the threats as well as strengths so that the entity can overcome and make the best possible use of them respectively. Company's Competitive Strategy The company,DIL Haulage gain competitive edge over its competitors with the help of the following strategies –Differentiation–Underthisstrategy,thecompany,DILHaulageaimsto differentiate how its services are unique and different from that of its competitors.Cost Leadership– In this strategy, the company, aims to serve its customers with the lowest price without exploiting the economies of scale(Echchakoui, 2018).Generally, the strategy used by the company DIL Haulage is of cost leadership as it is quite effective in attracting customers. Focus– In this strategy, the company, DIL Haulage aims to focus on targeting a specific market segment, generally small. Macro Environmental Analysis PESTELAnalysis Politicalfactors–ThepoliticalstabilityinthenationofUnitedKingdom contributes to the growth and success of the company, DIL Haulage with the smooth working of its business operations. 3
Economical factors–The unemployment rate in UK help the company, DIL Haulage to appoint some of the people as their staff and reduce the rate to some extent. This, in return, the company would gain the loyalty from the families of employed people. Further, the monetary policy in UK is low and stable inflation which is quite good for the company, DIL Haulage as it promotes growth and employment. Sociological factors–Demand of customers are directly related with the safety of products. When the customers feel that their products are safe and secure then the demand for the services will automatically increase(Gilbert and Et. Al., 2022). DIL Haulage is a successful company because of this promise of the company and keeping the same. Technological factors–Technology has highly affected courier services. There were times when people used to send letters. Technology eradicated all – smartphones, computers, MacBook, etc., are some of the technical tools which affected the business of courier services to a great extent. Environmental factors–The reduction in courier services have a positive impact on the environment and the surroundings of our country. The courier service companies involve high amount of use of paper which is made from cutting down of trees(Venkatachalam, 2018). Thus,DIL Haulage used to have a negative impact on country's environment when people send letters. Legal factors–Every company has to follow certain rules and regulations. Parliamentary and Health Service Ombudsman (PHSO) Act governs the courier service companies in UK. Hence, DIL Haulage too has to comply with the rules and regulations given under this act to be a legal entity. Recommendations DIL Haulage should employ more people and train them for being the driver. DIL Haulage should not compromise with the quality of its services in future too. Conclusion From the above report, it has been concluded that the company is a success and hasgoodchancesofexpandingitsbusinessintheinternationalmarkets.The democratic leadership style is a big reason behind company's success as it make employees feel valued. The company provide quality services to its customers. 4
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PART 2 Reflection It is essential for an individual to know about their strengths and weaknesses so that they can take advantage or work on them respectively for the betterment of their future. It is important to for student to develop certain academic skills to lead a better life suchascommunication,decisionmaking,problemsolvingandsoon(Rolfeand Freshwater, 2020). This report is based on a reflective writing on the development of certain skills with the help of a model(Sadullayevich, 2021). Reflection is critically analysing yourself, your experiences, their impacts and the what you plan to do with the new knowledge gained. By critically analysing myself I have learnt that I have changed a lot. Week 1 – 5 played an important role in enhancing my existing and developing new skills. Kolb Model of Reflection Kolb model of reflection, often known as experimental learning, enable students to analyse their own experience and learn from them(Boyle, 2019). The model of reflection consists of four stages namely –concrete experience, reflective observation, abstractconceptualisationandactiveexperimentation.Oncethesestagesare completed, new experiences began to form from the start and the cycle continues. It is important for students to know and be aware of each stage for effective learning (Wallace, 2019). The stages of the model of reflection are discussed below:Concrete Experience– At the starting I was quite confused, puzzled and nervous. I was thinking if I will be able to learn whatever is being taught in the moduleornot.Iamanintrovertanditishardformetoadjustinnew surroundings or modules held by the universities. But as I began my journey as a student in the module, all my confusion and nervousness was gone. I enjoyed a lot. The teaching pattern of teachers was quite fun which reduced all our stress of the day and not let us get bore. I identified the skills I need to work on and my strengths too I never knew before attending this module. All this motivated me and I got eager to learn more and more to enhance my knowledge and skills so that they can help me in future for getting good grades as well as a good job. 6
ReflectiveObservation–Eachweek,teacherscameupwithnewand innovative ways of teaching and learning patterns to retain the interests of the students. Teachers used to play quiz games to enhance our knowledge. This reduced my hesitation to a great extent and improved my communication skills as I have to communicate in front of everyone. It is not easy for an introvert to do so. Further, every student was given the responsibility of giving a presentation on different topics and then teach it to the other students. This will help the students enhance their communication as well as ICT skills, where the students can use PowerPoint Presentation feature in Microsoft Office to prepare it. Further, the teachers also assigned group projects to us for the development of team work skills. This will also help us enhance each others' problem solving skills as the issues faced by the group members are to be solved by other members which ultimately enhance their skills. The numeracy skill development is also important and is related with all the practical part. The best way to improve these skills, in my opinion, is by taking help of seniors.Abstract Conceptualisation– Overall my journey of the module was nice, but the part of speaking in front of everyone, especially the first time shook me once. I loved the fun activities we had. But there were times, when I had to did not know what to do. My body shivered when I came up to the stage for the first time for communicating to everyone. My communication skills have become better as compared to the past but are not good enough to communicate fluently in front of everyone on the stage. I want to develop this and in order to do so I am going to practice it daily in front of my friends and family. It is difficult but I have to. It is necessarytocompromisesometimesasitissaid“nopain,nogain” (Secheresse, Pansu and Lima, 2020). Further, I came to know how important it is now-a-days to know how to use technical tools. I am going to learn the how to use computer thoroughly for my smooth progress. This will also help me in gathering information more easily and will help me out with the development of my problem solving skills. Active Experimentation– These 5 weeks were quite memorable for me and I learnt a lot from them. These helped me identify my skills and analyse myself 7
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thoroughly. I will use the knowledge that I have gained from attending this module in future for getting my dream in job in the reputed company. The hesitation, that this module reduced to a great extent, of mine will help me clear the interview and the developed communication skills would help me impress the HR. Further, the ICT skills would help me do the work as all the work now-a-days is done with the help of technical tools,i.e., computers, laptops, projectors, etc. Team working skills would help me engage and work in the group projects effectively. Further, my problem solving skills would enable me to help solve the queries of my subordinates and colleagues. The numeracy skills developed will help me with all the practical work done within the organization. Action Plan Action plan refers to a plan which shows the skills with its importance which an individual aims to achieve and the smart actions through which he can do so. I have developed the following action plan in order to enhance my weak skills: SkillImportanceActionsTime taken Communication skills It helps an individual to put forward their ideas and coordinate withothers at work (SucciandCanovi, 2020).Effective communication helpsinimpressing clientswhilegiving presentations. I will practice daily at least 1 hour with my friends and family to communicate effectively. It will be difficult for me once as I am an introvert but it is essential for my future. 3 months ICT skillsThese are useful in this highly technical worldwhereevery workisdonewith thehelpofthese I will ask my brother to teach me how to developICTskills. HisICTskillsare excellent and so he 4 months 8
tools.can make mine too by teaching me the same. Problemsolving skills Problems are a part oflifeandthus solving these quickly is an important skill whichisused especiallyatthe workplace. I will try to help more and more people in my day to day life to enhance these skills. 2 months Teamwork skillsOrganizationshave anumberof employeeswhere groupprojectsare common.Thusan individualneedsto knowhowtowork andcoordinate effectivelywith others in a team. I will never miss any chance of working in teaminuniversities or anywhere else for practisingthese skills. 2 months 9
REFERENCES Books and Journals: Bhattacharyya, S. S. andThakre, S., 2021. Coronavirus pandemic and economic lockdown;studyofstrategicinitiativesandtacticalresponsesof firms.International Journal of Organizational Analysis. Boyle, M., 2019. Transparency and reflection.Canadian Journal of Philosophy,49(7), pp.1012-1039. Echchakoui, S., 2018. An analytical model that links customer-perceived value and competitive strategies.Journal of Marketing Analytics,6(4), pp.138-149. Gilbert, D. and Et. Al., 2022. Barriers to Prolonged Student Led Civic Engagement: Utilizing a PESTLE analysis to Create Sustainable College Student Experiences and Activist Praxis that Withstand Annual StudentTransitions & Attrition. Nedyalkova, P., Andreeva, A. and Yolova, G., 2021. DIGITALIZATION AND THE NEW LEGALANDECONOMICCHALLENGESTOEMPLOYERSIN IMPLEMENTING INTERNAL CONTROL.Economic Studies,30(5). Phillips, P. and Moutinho, L., 2018.Contemporary issues in strategic management(pp. 159-177). Routledge. Rolfe, G. and Freshwater, D., 2020.Critical reflection in practice: generating knowledge for care. Bloomsbury Publishing. Sadullayevich, J. N., 2021. Improving psychological technologies for the development of professional reflection in future teachers.ACADEMICIA: AN INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL,11(1), pp.229-232. Secheresse, T., Pansu, P. and Lima, L., 2020. The impact of full-scale simulation trainingbasedonKolb’s learningcycleonmedicalprehospitalemergency teams: A multilevel assessment study.Simulation in Healthcare,15(5), pp.335- 340. Succi,C.andCanovi,M.,2020.Softskillstoenhancegraduateemployability: comparingstudentsandemployers’perceptions.Studiesinhigher education,45(9), pp.1834-1847. Venkatachalam, A. M., 2018. Identifying dynamics of growth in a competitive and transitioning lighting industry using PESTLE and SWOT analysis. Wallace, D., 2019. Parts of the Whole: Theories of Pedagogy and Kolb's Learning Cycle.Numeracy: Advancing Education in Quantitative Literacy,12(1). Online: LightHaulageandCourierServices,2022.{Online}:Available through<https://dilhaulageltd.co.uk/> 10