DFA Add Value For Its Investors

Dimensional Fund Advisors
2002 HBS CASE

DFA Add Value For Its Investors
 The strategy that was adopted by DFA is relevantly different, where it
aims in adding more value to the investors by using the following traits
 Reducing the transaction cost
 Create value for the clients
 Discount on the stock purchase
 Absorbing selling demand from others

Marketing Strategy
 The main marketing strategy that is adopted by DFA is as follows.
 The company promotes the level of benefits that would be transferred to the
investors in form in discounted fees and high value created from investment.
 Providing all the relevant information to the investor regarding the progress
and benefits that could be provided to the investors over their investment
period

Small stock Continue to Outperform
 The Fama-French Findings mainly allow the investors to adequately
select stocks, which could provide an adequate investment opportunity.
 Hence, from the analysis, it can be detected that there is no possibility
of replication for Ken French Website, as does not allow the company to
generate high level of income from operations.
 The conditions of copyright will restrict replication on the website Ken
French, while relevant restriction and penalties are imposed on the
individuals and companies who intended to copy the website.