Dior Brand Photography: Investigating Specialist Practice with Digital Portfolio Template

This digital portfolio template explores the world of Dior brand photography, focusing on black and white photography, primary and secondary research, and the use of mind maps and mood boards to develop ideas. The report includes a statement of intent, evaluation, and bibliography.

Investigating
Specialist Practice
DIGITAL PORTFOLIO TEMPLATE
Catalina Cirt
Group 9
L4094655

Table of Contents
Introduction......................................................................................................................................1
Mind Map.........................................................................................................................................1
Mood board 1...................................................................................................................................1
Primary research..............................................................................................................................2
Secondary Research.........................................................................................................................2
Annotation........................................................................................................................................3
Final Mind Map 2............................................................................................................................3
Final Mood board 2..........................................................................................................................4
Primary research..............................................................................................................................4
Secondary research..........................................................................................................................4
Three Key reference images............................................................................................................5
Statement of Intent...........................................................................................................................7
Evaluation........................................................................................................................................7
Bibliography....................................................................................................................................9

Introduction
This project is about Dior brand product photography and their unique illustration in terms
of fashion, makeup and fragrance. As a Business Management student, I have decided to mention
in the same breathy hobby photography and focus in the business and commercial area which is
Dior Brand Photography. As I love photography and for my future, I would like to open a
business in photography, I want to show how photography, colors and business work together.
In this portfolio it will be my idea and the research I did to prepare information and ideas of this
luxury brand. This report will discuss about Mind map, Mood boards with the help of Primary
research and Secondary research data.
Mind Map
Connected ideas with the Brand Photography are helpful in evaluating the products of the
brand such as given below.
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Mood board 1
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Primary research
In the primary research the photo distances have been from the subject and let you see the
reality of black and white photography. I focused on the light and the shadow of the rose, trying
to express the tenderness and purity of these flowers.
Secondary Research
It has obtained about Dominique Issermanna French photographer that tends to focus more
on black and white photography. She has shot many campaigns for big brands like, Christian
Dior, La Perla, Guess, Lancome, Tiffany and more besides. Dominique Issermann has been a big
inspiration for me in my focusing of black and white photography. Her photography inspires
purity, elegance and femininity; she always brings back the old style.
Annotation
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Final Mind Map 2
Black and white photography: Black and white photography has a nostalgic feeling. A
photograph that can take you back in time, back into history, it'll make you focus on the photo
only and not be distracted by the array of other colors; you can easily see the difference between
light and dark. Black and white photography is an art from where you can learn about contrast,
shadow, texture, lines and patterns, it gives you a different mood, it creates an emotional
connection and it makes you stop, look around and pay attention.
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Final Mood board 2
Primary research
Window Display (Primary research): The window display is the pure and elegant way to
describe feminism. I chose this image because this window display caught my attention through
the simplicity and elegance of these feminine outfits. This photo is taken on the 9th of March
2022 in London, 163 Sloane St. SW19QB.
Secondary research
Window Display (Secondary research): Author Judi Townsend, labelled “Queen of Used
Mannequin” shares her knowledge about” all things mannequin”. Judi has handled near enough
every brand, make, style, size of mannequin that has been produced in the last 20 years. It is a
visual message that shows purity, tenderness, femininity and when it comes to colours, they can
be fine and strong at the same time. This window photography was taken on the 4th of April
2012.
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Three Key reference images
Key Image 1
Key image 1
Primary annotation
 The thoughts and ideas behind the above-presented image relate to changes in trends in
the fashion industry. The idea behind the image was to develop an understanding relating
to new trends in the fashion industry.
 The image appeared to be sketched that displays the creative design of a black hat
supported by a black outfit.
 The respective image makes me feel confident with regards to its attractive look and
makes me feel like presenting myself better on the public stage.
Secondary annotation
 The image was designed by me on 30 April 2022.
 The reason for designing the image was to highlight the key fashion trends in the
contemporary business markets.
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Key Image 2
Primary annotation
 The thoughts and ideas behind the provided image relates to changes in the fashion which
had appeared comparing to past times. The presented image is backed by idea of every
changing trends in the fashion industry.
 The displayed image appeared to display shifts in the fashion industry from time to time.
 The respective image makes me feel clear about the concepts of changing market
dynamics.
Secondary annotation
 The image was made by me on 30 April 2022.
 The reason for making the image was to highlight the significant shifts in the fashion
industry considering the market dynamics.
Key Image 3
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Primary annotation
 The thoughts and ideas behind the designed image relates to new women fashion clothing
in the contemporary market.
 The image appeared to be presentable in format of highlighting women fashion.
 The respective image makes me feel understood about the trending fashions for the
contemporary industry markets.
Secondary annotation
 The image was made by me on 30 April 2022
 The reason for making the image was to present the ideas relating to new designs of
women’s clothing in the market.
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Final outcome
Statement of Intent
My idea in this project is to take photos of the luxury brand Christian Dior. It was mainly
coloured photos of a brand, by working on the project I have decided to focus on black and white
photography, during this project I discovered the beauty in the simplicity of black and white and
the substantial effect it can have on the photograph, I look forward to working with this method
more in the future. I have done a secondary research of luxury brand photographers and I have
discovered new way ways to photograph still objects and portraits. I have used a photo editor to
transform my photography in black and white. I think that taking product pictures is very easy to
work with; you can use your own imagination to arrange the products and to work with the
colours.
Evaluation
1. How did the mind maps and the mood board help you to develop your ideas?
When I was creating this project mind map and the mood board, it was the right
time to put my ideas and my imagination into practice and it helped me to choose the
right images. Connecting the photography brand with my idea helped me to find the right
direction for this project. It helped me so much to start my research. It has also discussed
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about various research methods such as primary and secondary research that can be
helpful in enhancing the photography for improving brand image.
2. What part of this project if any did not work well for you?
I really liked this project and everything I discovered along the way. I struggled a
little at step 10 (Final Design Outcome), where I chose to draw, drawing not being my
strong point. I could have chosen something completely different, but I wanted to get a
little out of my comfort zone. There has been discussion about the different photographic
contents that can be helpful to enhance the reputation of the product in the market.
3. How did the research and investigation affect your final design outcome?
The research I did on this project helped me find and understand the process I was
going through and all the information I needed. I believe that these searches are very
important in developing your own ideas and creating something new. It has been
evaluated from the above report that product photography is helpful in enhancing brand
image.
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Bibliography
Books and Journals
Aanbari, F. T. and Kwak, Y. H., 2018, June. Impact on project management of allied disciplines.
Project Management Institute.
Adrian, B., Hinrichsen, S. and Nikolenko, A., 2020, July. App development via Low-Code
programming as part of modern industrial engineering education. In International
Conference on Applied Human Factors and Ergonomics (pp. 45-51). Springer, Cham.
Hair, J. F. and Sarstedt, M., 2021. Explanation plus prediction—The logical focus of project
management research. Project Management Journal, 52(4). pp.319-322.
Mota, J. M. and et.al., 2018. Augmented reality mobile app development for all. Computers &
Electrical Engineering, 65. pp.250-260.
Napoli, M. L., 2019. Beginning Flutter: A Hands On Guide To App Development. John Wiley &
Sons.
Online
Dior brand photography, 2021. [Online] Available through, < https://www.alamy.com/stock-
photo/dior-logo.html>
Stylish Dior looks, 2021. [Online] Available through,
https://www.vogue.co.uk/miss-vogue/gallery/jisoo-blackpink-dior
Photography Designs of Christin Dior, 2019. [Online] Available through,
https://www.creativeboom.com/inspiration/photography-of-the-legendary-designs-of-
christian-dior-and-its-enduring-impact-on-fashion/
Dominique Isserman, 2022. [Online] Available through,
https://www.all-about-photo.com/photographers/photographer/1266/dominique-isserman
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