This assessment focusses on a real life scenarios where organisations were faced with challenges in management. There are two different assessments that focus on a range of management issues. The major challenges which were mainly faced by the coke company include the gross mismanagement of operations in India. This mismanagement made the company to face the loss of $20 Billion Indian rupees. The strategies that can be followed for successful penetration within the company are price adjustment, augmented promotion, and increase in distribution channels.