Digital Marketing Strengths Weaknesses docx.

DIRECT & DIGITAL
MARKETING

Direct & Digital Marketing 1
Strengths Weaknesses
 Starbucks is having a strong
financial performance. It has assisted
the company in getting the number
one spot among the coffee and
beverage retailers globally.
 Starbucks is identified to have a
wide international network of
suppliers. The company sources
coffee beans from 3 coffee-
producing provinces such as Africa,
Latin-America, and Asia-Pacific.
 The business operations of the
company have been expanded by
making use of innovative
merchandises and food items such as
ice cubes made of coffee to enhance
the coffee flavor (Azriuddin, et al.
2020).
 Starbucks charges higher prices for
the quality products provided.
Moreover, the charges are quite high
as compared to the competitors.
 The company has maintained
generalized standards for most of the
products.
Opportunities Threats
 Starbucks has attained the
opportunity to make expansion in
the emerging markets. The global
expansion has provided a great
opportunity to Starbucks.
 The company also makes use of the
opportunity in the form of business
diversification and product
specifications.
 Starbucks faces a threat in the form
of competition with low-cost coffee
sellers (Sholihah, et al. 2016).
 Starbucks faces sociocultural threats.
These sociocultural movements
assist to small and local
coffeehouses and go against the
enlargement of the multinational
chains.
Political factors  The company faces concern for the
obtaining of raw materials. This