Direct Marketing Channel and Indirect Marketing Channel and Their Examples

Running Head: DIRECT MARKETING CHANNEL AND INDIRECT MARKETING
CHANNEL AND THEIR EXAMPLES 1
Direct Marketing Channel and Indirect Marketing Channel and Their Examples
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DIRECT MARKETING CHANNEL AND INDIRECT MARKETING CHANNEL AND
THEIR EXAMPLES 2
Introduction
A channel for marketing in most business setting refers to the chain of businesses or
intermediaries through which different goods or services passes until they reach the end user or
consumer. The channel is categorized into two distinct forms. These two forms comprise of
direct as well as indirect forms. Besides, distribution channels can comprise of the manufacturer,
retailers, warehouses, shipping centers, and even the internet (Bellin, 2016). Both direct, as well
as indirect distribution channels can phase several variations according to how well or service
gets to the end consumer. The channel of marketing remains to be individuals, organizations, and
operations essential to transfer the possession of various goods from stage of invention to the
time of utilization. Therefore, the principal target of this research paper is to discuss the channel
of direct marketing together with indirect marketing by giving examples in each case.
Direct marketing channel
Channel of direct marketing has various definitions around business community. It
mostly refers to the form of advertising were organization concentrate on communicating
directly to consumers through a variety of media (Hara, 2019). The media in use normally
comprise of websites, email, phone texting, newspaper, online adverts, outdoor, advertising,
targeted television channels, and outdoor advertising, among other techniques. According to
Chang & Zhang (2016), direct marketing refers to the direct to consumer approach where
manufacture controls every aspect of distribution. It allows the targeted as well as esteemed
customers of a given organization to buy different goods directly from the manufacturer. A

DIRECT MARKETING CHANNEL AND INDIRECT MARKETING CHANNEL AND
THEIR EXAMPLES 3
different organization that uses such kind of marketing channel in most instances requires its
own logistic teams together with transport vehicles.
Direct marketing channels tend to be more expensive to set up at the beginning of
business operations. It can sometimes need a management team to have a significant capital
investment (Li & Liu, 2014). It needs the setting up of different logistic systems, trucks,
warehouses, as well as staff that deal with delivery services. However, once the above elements
are set in place, the direct marketing channel is likely to be shorter and less costly than the
indirect channel of marketing. Bellin (2016) noted in their study that direct selling through such
channel can be tough to manage on a large scale. However, the channel always allows different
manufacturers to possess a better connection to its targeted base of consumers. Nevertheless,
direct channels for marketing aimed at the particular audience or profile of consumers to increase
the direct reply to the yields or marketed service as well as to compute the response. In most
instances, channel of direct marketing can be invasive and irritating when business operators fail
to use it in comprehensive marketing approaches. Chang & Zhang (2016) stated that in direct
marketing, by efficient control of all aspects of the distribution channel around the business
setting, the manufacturer has a lot of control over how different goods are delivered in markets
or to consumers. Therefore, such goods tend to have more control over cutting out inefficiencies,
adding new services, alongside setting prices. Direct marketing channels that occur when the
product or service leaves the producers and goes directly to the no agent or intermediaries
involved in the operation (Nicolau, 2013). Such situations occur more often than not with the
sales of services. For instance, both car wash together with barer, utilizes direct marketing
channel because the customer receives the service directly from the producer. It also happens