This article discusses the advantages of direct payment over production linked farm support schemes and why DP policy is popular among farmers in developing countries. It also explores how farmers in New Zealand would react to the issue of DP in other developed nations. The article provides insights into the advantages of direct payment, such as no leakage, protection against income loss, neutrality, and ease of targeting beneficiaries. It also highlights the disadvantages of income-led production support schemes. The article further explains why DP policy is popular among farmers in developing countries due to its transparency, flexibility, and fixed income. Lastly, it discusses how farmers in New Zealand would react to the issue of DP in other developed nations and why they should oppose taking the “amber box” subsidy.