Business Report on Discount Superstores Group

The objective of this report was to evaluate the critical success factors that can facilitate the company in attaining sustainable growth through carrying out evaluation of its business model canvas. It is gathered from the report that Critical success factors of Discount Superstores Group is observed to have unique power of advertising as well as public relations by means of newspapers, journals and increased media use. Moreover, the prices of the products offered by the organization is cheaper and affordable in contrast to its rival retailers. It along focuses on offering convenient shopping experience to all its consumers in the nation.

Running head: BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP
Business Report on Company Discount Superstores Group
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BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 1
Executive Summary
The objective of this report was to evaluate the critical success factors that can facilitate the
company in attaining sustainable growth through carrying out evaluation of its business model
canvas. Business model canvas of Discount Superstores Group indicates the business
performance through nine connected factors explained in the business model. These
relationships, key activities, partners, consumer relationships’, value proposition, channels, cost
structure, cost segments along with revenue streams. Discount Superstores Group deals with
some risks in conducting business all over its business locations. Risks are observed to be
distinct relied on its intensity and the manner in which it can add vulnerability to the company’s
market position.

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 2
Table of Contents
Introduction..........................................................................................................................3
Business Model Canvas.......................................................................................................3
The relationship among Business Model Canvas Factors...................................................6
Critical Successful Factors in Attaining Sustainable Growth..............................................7
Analysis of Factors in Decreasing Downside Risk..............................................................8
Self-Reflection on Business Changes..................................................................................9
Conclusion.........................................................................................................................10
Recommendations..............................................................................................................10
References..........................................................................................................................11
Appendices........................................................................................................................13
Appendix A....................................................................................................................13

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 3
Introduction
Discount Superstores Group Holdings is positioned as a discount variety retailer within
Australia that was established in the year 2013 after the liquidation of the former company Retail
Adventures. It is a privately held organization and traded in the household names Chickenfeed
and Sam’s Warehouse (Discount Superstores., 2018). The objective of this report is to evaluate
the critical success factors that can facilitate the company in attaining sustainable growth through
carrying out evaluation of its business model canvas. The relationship among the factors
described within the business model canvas of Discount Superstores Group will also be analyzed
to reveal the downside risks of the company (Amanullah, Ab Aziz Hadi & Ibrahim, 2015).
Business Model Canvas
Key Partners
 Subsidiaries
 Joint
venture with
a Bank
named
Discount
Superstores
Group Bank
ing
 Suppliers
Key Activities
 Direct
purchasing
 Inventory
management
 Pricing
 Innovative
product
offering
 Consumer
service
Value Propositions
 Biggest hotel
and operator
of gambling
machine
overall
Australia
 Supermarkets
 Liquor
 Discount
Superstores
Group is
Consumer
Relationships
 Consumer first
team culture
 Experience
 Quality
 Reward
programs
 Price based
 Users
community

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 4
 Investors  Merchandising
 Supply chain
management
 Sales
 Refresh stores
made of most
renowned
and
important
retail brands
 Better prices
 Positioned as
successful
Australian
company with
high retail
interest all
through
Australia
 Home
improvement
 Wide range of
promotions
and offers
 Price based
 Consumer
satisfaction
 Loyalty
program
 Online and in-
store
 Personalization
 Being a loyalty
program
member
centered on
attracting
consumers in
supermarkets
by providing
discounts
Key Resources
 Presence
 Analyzing
Channels
 Retail stores
 Supermarkets
Consumer Segments
 Small
businesses

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 5
trends for
new products
making
space
 Brand
 Know-how
 Analyzing
the manner
in which
consumers
shop for
services
import
 Serves
approximatel
y 10 million
consumers
every week
 Logistics and
resources
stores
 By revenue
the company
 Cards and discount offers
 Has business operations in 12650 poker
machines in Australia
 Websites
 Coupons
 Mobile apps
 Virtual stores
 Social media
 New delivery choices
 Immense
market
 Households
 Customers
those are Price
sensitive

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 6
is positioned
as one of the
largest
organization
in Australia
 Advancing
trends along
with
developing
modern retail
model which
is maintained
by all its
stores
Cost Structures
 Maintenance
 Presence
 Rent
 Licenses
 Taxes
 Assets
 Offices
 Cost of goods
Revenue Streams
 Online sales
 Retail sales

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 7
 Logistics expenses
 Rent
 Advertising and marketing
 Salaries
The relationship among Business Model Canvas Factors
Business model canvas of Discount Superstores Group indicates the business
performance through nine connected factors explained in the business model. These
relationships, key activities, partners, consumer relationships’, value proposition, channels, cost
structure, cost segments along with revenue streams (Amanullah, Ab Aziz Hadi & Ibrahim,
2015). It has been analyzed from the business model canvas that the major focus is on provision
of retail and financial services to the upper and middle-income groups. By using all value
propositions, it attempts to provide superior consumer relationships. This is conducted through
offering quality products and services to all the consumers in Australia. This is obtained by the
organization through means of fresh food strategies, price and human resource strategies.
Discount Superstores Group uses all the major partners along with activities for enhancing its
business efficiency for being cost effective. Business model of the organization is integrated in a
way that all elements of business canvas is centered on providing customers with unique
shopping experience annually (Caetano et al., 2017). The cost structures and channels of
Discount Superstores Group is linked together for attaining increased revenues from bigger
consumer group. These factors of the organization’s business model canvas consider consumers,
people and value proposition strategies. Relied on its value proposition strategies and its key
partners, the organization has centered on implementing different consumer-based initiatives.

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 8
This because of the fact that they stay informed concerning healthy food selection (Dudin et al.,
2015).
Critical Successful Factors in Attaining Sustainable Growth
There are a few critical success factors for Discount Superstores Group which has
supported the company to obtain exceptional sustainable situation within retail industry (Dudin,
Kucuri, Dzusova & Namitulina, 2015). This can also provide competitive advantages in
comparison to its major competitors and such critical success factors are explained under:
 There are few vital business rivals of Discount Superstores Group that includes Morrison
and Tesco. In gaining competitive advantages over these business rivals the company is
observed to have numerous retail stores that can affect its food market and increase its
quality service offering.
 The company has over 20000 employees that has made it to get positioned as one of
successful new Australian retailer that obtains profit more than 1 million pounds (Joyce
& Paquin, 2016). The company also is observed to attain high domestic market share.
Discount Superstores Group cooperates with its local suppliers and effectively shares
relevant industry experience based on superior technology.
 Critical success factors of Discount Superstores Group are observed to have unique
power of advertising as well as public relations by means of newspapers, journals and
increased media use (Joyce & Pigneur, 2015).
 Another critical success factor of Discount Superstores Group has resulted to have effect
on the nation within which it operates its business. For example, it provides a huge job
opening that offers jobs to the people of host nations that works I these supermarkets. The

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 9
prices of the products offered by the organization is cheaper and affordable in contrast to
its rival retailers. It along focuses on offering convenient shopping experience to all its
consumers in the nation (Plenter el al., 2017).
Analysis of Factors in Decreasing Downside Risk
Discount Superstores Group deals with some risks in conducting business all over its
business locations. Risks are observed to be distinct relied on its intensity and the manner in
which it can add vulnerability to the company’s market position (Toro-Jarrín, Ponce-Jaramillo &
Güemes-Castorena, 2016). The organization is observed to deal with certain downside risk
factors relied on strategic, financial, operational and compliance risks that exist within retail and
online markets. Strategic factors such as diversity, food waste, brand’s product packaging,
carbon emission along with ethics and sustainable sourcing that can impose risk to the company.
Some operational risk factors that impose threat to Discount Superstores Group’s business are
associated with its events and are not confined to failures to company with the product safety
factors (Vargas, Calva & Camacho, 2015). Certain risk factors are also there in the firm of data
breaches, security asset and business disruptions that can result in cyber-attacks. Downside risks
are also imposed on Discount Superstores Group concerned with compliance factors. The
company is observed to be remain subject to contractual agreements, certain related regulations
and applicable laws that imposes risks regarding regulatory and legislative changes. Certain
drastic changes can result in breeches which can lead to drastic negative effects on the reputation
and profitability of the organization, significant fines as well as certain other consequences
(Dudin, Kucuri, Dzusova & Namitulina, 2015).

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 10
Self-Reflection on Business Changes
The business model canvas of Discount Superstores Group made my views clear
regarding recommendations which can be offered to the company. I have gathered that in order
to attain competitive advantages certain important aspects of the company must be considered. I
can also indicate that for observing positive business changes growth strategy and low-price
strategy can be implemented. I would also recommend change within the pricing strategy
followed by Discount Superstores Group as it provides negative perception concerning the
product quality provided by the company (Amanullah, Ab Aziz Hadi & Ibrahim, 2015). I would
also prefer that the company can implement strategies of offering value added services to its
consumers considering input costs. This can facilitate the consumers to perceive that the
company is providing better quality products based on which they will agree to pay more for
them. Considering the business canvas model, I would also have recommended that change must
be there regarding increase in the organic food percentage within stores that can further promote
healthy eating. I would also predfer change in Discount Superstores Group’s safety strategy, one
stop shops and financial services (Discount Superstores., 2018). In case safety strategy is
implemented in the organization, I can suppose that it can have a multiplying effect and can
reach several people in a short time span.
Conclusion
The objective of this report was to evaluate the critical success factors that can facilitate
the company in attaining sustainable growth through carrying out evaluation of its business
model canvas. It is gathered from the report that Critical success factors of Discount Superstores
Group is observed to have unique power of advertising as well as public relations by means of
newspapers, journals and increased media use. Moreover, the prices of the products offered by

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 11
the organization is cheaper and affordable in contrast to its rival retailers. It along focuses on
offering convenient shopping experience to all its consumers in the nation.
Recommendations
Considering the findings gathered from the completion of the report, some significant
recommendations are offered in consideration to the fact that Discount Superstores Group must
bring some changes and diverts its focus to provide less than two offerings. This is because
products can cause confusions related with the real product offering. In addition,
recommendations are also provided concerning being certain changes related with setting low
price strategy. Discount Superstores Group is recommended to increase price of its products as
quality is not as per the price.
References
Amanullah, A., Ab Aziz, A., Hadi, F. A., & Ibrahim, J. (2015). Comparison of Business Model
Canvas (BMC) Among the Three Consulting Companies. International Journal of
Computer Science and information Technology Research, 3(2).
Caetano, A., Antunes, G., Pombinho, J., Bakhshandeh, M., Granjo, J., Borbinha, J., & Da Silva,
M. M. (2017). Representation and analysis of enterprise models with semantic
techniques: an application to ArchiMate, e3value and business model canvas. Knowledge
and Information Systems, 50(1), 315-346.
Discount Superstores., (2018). Retrieved 12 April 2018, from
https://in.linkedin.com/company/discount-superstores-group-pty-ltd

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 12
Dudin, M. N., Kutsuri, G. N., Fedorova, I. J., Dzusova, S. S., & Namitulina, A. Z. (2015). The
Innovative Business Model Canvas in the System of Effective Budgeting/Asian Social
Science; Vol. 11, No. 7.
Dudin, M., Kucuri, Dzusova, S., & Namitulina, A. (2015). The innovative business model
canvas in the system of effective budgeting.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Joyce, A., & Pigneur, Y. N. (2015). France.(2015): The triple layered business model canvas: a
tool to design more sustainable business models. In Conference Contribution. With
assistance of ARTEM. Nancy, France (Organizational Creativity International
Conference). Available online at https://www. academia.
edu/12914336/The_triple_layered_business_model_canvas_a_tool_to_design_
more_sustainable_business_models, updated on.
Plenter, F., Fielt, E., Hoffen, M., Chasin, F., & Rosemann, M. (2017). Repainting the business
model canvas for peer-to-peer sharing and collaborative consumption.
Toro-Jarrín, M. A., Ponce-Jaramillo, I. E., & Güemes-Castorena, D. (2016). Methodology for the
of building process integration of Business Model Canvas and Technological
Roadmap. Technological Forecasting and Social Change, 110, 213-225.
Vargas, I. S., Calva, A. L. G., & Camacho, J. H. (2015). Business model canvas. Ciencia
Huasteca Boletín Científico de la Escuela Superior de Huejutla, 3(5).

BUSINESS REPORT ON DISCOUNT SUPERSTORES GROUP 13
Appendices
Appendix A