DISCOVERING MANAGEMENT2
Introduction
Palmview Pineapples was a well-known business organization operating more than
seventy years. For the location Errol selected the Palmview instead of Brisbane and shifted the
business in this locality. The reason for this selection Errol considered the coastal area with
ample amount of Sunshine. They shifted the business from Brisbane to Palmview in the year
1946. Errol was provided with this selection benefit for his experience in the military farm. Errol
started the business with growing pineapple crops within the consecutive five years. After few
years the organization expanded the business into growing crops of custard apple and passion
fruits. Besides the successful investment on passion fruit and custard apple, pineapples were in
the main focus crop as per the organization. At the beginning of the journey, Jack (Present owner
after Errol’s death) was satisfied with the business and the incorporation of technology to
smoothly run the high and low yield cycles. However, the increasing consolidation of
supermarkets at Queensland became a subject of worry for the organization. These are the forces
that initiating the oversupply of products and decreasing the price for the local producer
including Palmview Pineapples.
Discussion
PESTEL analysis
The components of PESTEL analysis includes Political, Economic, Social, Technical,
Environmental, and Legal factors affecting the business (Song, Sun and Jin 2017). Conducting a
PESTEL analysis of Palmview Pineapples, the following aspects are observed.
 Political factors – The political environment refers to the governmental rules and
regulation that influences the growth of the company. Australians are facing

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DISCOVERING MANAGEMENT 8 8 Running Head: Palmview Pineapples

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