A Detailed Analysis of Trends and Developments in the Tourism Industry

This essay provides a comprehensive analysis of the trends and developments that have shaped the tourism industry as it is known today. It explores various factors contributing to the industry's growth, including the increasing appetite for travel, the convenience of booking processes, the rise of affordable luxury options, the focus on experiential travel, the importance of personalization, and the trend of responsible travel. The essay examines how these trends have influenced the industry's evolution, particularly in the context of the United Kingdom's economy, and discusses the historical context and implications of these developments. It highlights the importance of organizations adapting to these trends to meet customer expectations and achieve long-term business goals, such as increased customer satisfaction and profitability. The essay concludes by emphasizing the significance of these trends in the overall development and economic contribution of the tourism sector.

ESSAY

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Analysis of the trends and development which have contributed to the formation of the
tourism industry as it is known today..........................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Travel and tourism industry is very large and it is apart of hospitality sector which is mainly
focused with delivery of leisure services to the customers. It is very important for all the entities
which are operating business under them to make sure that they fulfil all the requirements of
clients so that their satisfaction level could be improved (Ahir, Fernandes and Teixeiral, 2020).
This industry is contributing in the development of United Kingdom’s economy by enhancing
the GDP and national income. Present essay is based upon analysis of different trends and
development in the tourism industry which has formulated the present industry. For this purpose,
various latest trends and the changes in them are being discussed in the essay.
MAIN BODY
Analysis of the trends and development which have contributed to the formation of the tourism
industry as it is known today
Travel and tourism industry is one of the largest sectors which are making a large
contribution in the development of the economy. Since past few decades the industry is growing
massively and contributing in the growth of economy of United Kingdom. There are several
historical trends which has enhanced its contribution in GDP and national income. It is very
important for all the entities which are operating under this sector to make sure that they comply
with the latest trends so that the possibility of facing failure could be decreased. By focusing
upon the trends, the organisations have made the industry well grown up as it is in the current
era. Some specific trends which have resulted in well developed sector are growing appetite for
travel, convenience booking, affordable luxury, experiential travel, personalisation in tourism,
responsible travelling etc. All of them were the major historical trends which has resulted in
growth of the whole industry (Becken and Carmignani, 2020). There are various other trends
which has also contributed in the development of the sector so that it can make improvement in
the economy of UK. Discussion of the developments and trends in the tourism industry is as
follows:
Growing appetite is the first historical trend which has resulted in the growth of the
industry. With the passing time preferences of travellers gets changed and in order to meet them
the entities are required to make sure that they are aware of their behaviour. Since past few years
choices of individual regarding short and longer break holidays have been increased. For short
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break the percentage of increment is 30% and for longer break it is 27%. It shows that the
appetite of travellers is growing with time and resulting in the development of whole industry
(Travel and tourism trends, 2019).
Customer is considered as the king of market and all the requirements are fulfilled for a
king so that satisfaction level could be enhanced. The main key area which is focused by the
clients while planning to book a travel package is convenience and if they are not able to get the
convenience booking then it is very difficult for the entities to satisfy them. In earlier years all
the booking regarding buses, trains or flights, hotels, restaurants were required to be made
separately and due to this traveller have faced various issues. With the trend of convenience
booking they can book a travel package which includes all the facilities from transportation to
entertainment and leisure. This trend has resulted in the development of the tourism industry and
also facilitated the entities to make sure that they meet requirements of clients.
In the earlier years customers only wanted good services from the travel agencies but
with the time their requirements are increased now they are not happy with simply receiving the
generic services from brands. They want an experience that they can never forget which is
authentic and enriching. Experiential tourism trend is one of the main trends which has
contributed in the development of travel at global level as it is one of the key factors which is
focused by customers in making decision of visiting a place. Most of the organisations in the
industry are focusing upon it which has developed the whole sector.
Affordable luxury is also a historical trend which is developing the tourism industry. This
trend facilitated customers to get luxury services in very low prices with the travel package
which is being booked by them. With the help of it, tourism at the global level is increased which
has facilitated the development of economy of various countries such as UK, US etc. It has
guided the travel agencies to add some specific luxury services in their packages so that large
number of customers could eb attracted and they could eb motivated to buy them (Khoo-
Lattimore and Wilson, 2017).
Personalisation is also a trend in the travel and tourism industry and it is one of the most
effective development for the whole sector. Most of the customers want some specific services
such as window seat in light, gym in the hotel etc. In order to make them available for the clients
the entities are required to provide the facility of personalisation to the customer so that they can
get what they want. With the help of this historical trend the travel agencies started to allow the
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clients to personalise their package according to their choice so that their satisfaction level could
be increased. With the development of this trend the economy of United Kingdom started to
change in positive manner it resulted in increment in the tourism from global as well as local
level.
While travelling form one city or country to another one all the traveller has to stay in a
hotel and it is very important for them that they get best services. With the changes in technology
and introduction of internet it had became the first priority of all the individuals as it helps them
to find out the main places to visit (Timothy, 2018). Due to this trend the travel agencies were
required to make sure that all the hotels that are booked by them are having internet access or
not. With no internet it will be very difficult for the clients to stay there and enjoy the holiday.
Higher focus upon this trend and development the travel agencies were able to meet the long-
term business goals such as satisfied customers, increased profits etc.
Bleisure is also a trend in the tourism industry which is facilitating the organisations
which are carrying out operations under it to meet the expectations of clients. It is the mixture of
business and leisure. When individuals visit a country for business purpose then they book travel
package for the same and they also increase the duration of their stay in the nation to visit the
main tourist attractions (Matoga and Pawłowska, 2018).
By analysing all the above described historical trends it has been determined that all of
them have contributed in the development of tourism of United Kingdom. Most of the
organisation within the sector focused upon them and attained growth for business. With the
continuous development in the business of this industry of UK the growth of economy is also
enhanced. All the trends and development in the sector helped the nation to increase the national
income and GDP with a higher percentage. Now travel and tourism industry is one of the largest
sectors which are contribute in the growth economic situation of the nation and the main reason
of it is the historical development and trends. In past few years various new trends were
introduced in the industry which has facilitated all the organisations to grow their business. All
these trends contributed in formulating the tourism industry as it is known today because all of
them facilitated entities to improve the way in which business could be operated. If the travel
agencies and other leisure enterprises would not have focused all of them then it would have very
difficult for them to meet the long-term goals (Yeoman and McMahon-Beattie, 2019).
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CONCLUSION
From the above essay it has been concluded that travel and tourism industry is a huge part
of hospitality sector of all the countries and it is very important for all the entities to make sure
that they pay attention towards the latest trends and development. It can help to grow the
business and meet expectations of customers. Some of the historical trends in the industry were
Bleisure, experiential tourism, personalisation in travel, affordable luxury, convenience booking
etc. With the help of all of them the tourism sector was developed and contributed in the
enhancement of the economic growth of United Kingdom. Apart from this, all these trends
helped to formulate the sector as it is known today because by paying attention towards all of
them the whole industry have attained good growth.
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REFERENCES
Books and Journals:
Ahire, M., Fernandes, P. O. and Teixeiral, J. P., 2020. Forecasting and Estimation of Medical
Tourism Demand in India. In Advances in Tourism, Technology and Smart Systems (pp.
211-222). Springer, Singapore.
Becken, S. and Carmignani, F., 2020. Are the current expectations for growing air travel demand
realistic?. Annals of Tourism Research. 80. p.102840.
Khoo-Lattimore, C. and Wilson, E. eds., 2017. Women and travel: Historical and contemporary
perspectives. CRC Press.
Matoga, Ł. and Pawłowska, A., 2018. Off-the-beaten-track tourism: a new trend in the tourism
development in historical European cities. A case study of the city of Krakow,
Poland. Current Issues in Tourism. 21(14). pp.1644-1669.
Timothy, D. J., 2018. Producing and consuming heritage tourism: Recent trends. Tourists and
tourism: A reader. pp.167-178.
Yeoman, I. and McMahon-Beattie, U. eds., 2019. The Future Past of Tourism: Historical
Perspectives and Future Evolutions. Channel View Publications.
Online
Travel and tourism trends. 2019. [Online]. Available through:
<https://str.com/data-insights-blog/6-tourism-industry-trends>
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