logo

Discussion, Conclusions and Research Recommendations

6 Pages1123 Words400 Views
   

Added on  2020-01-15

Discussion, Conclusions and Research Recommendations

   Added on 2020-01-15

ShareRelated Documents
Discussion and Conclusion1
Discussion, Conclusions and Research Recommendations_1
Table of ContentsCHAPTER 5: DISCUSSION AND CONCLUSION...........................................................................3Discussion .......................................................................................................................................3Conclusion ......................................................................................................................................42
Discussion, Conclusions and Research Recommendations_2
CHAPTER 5: DISCUSSION AND CONCLUSIONDiscussion In the present study, there are several quantitative tools has been applied by the scholar.Through this, researcher has assessed the extent to which decision making of the customers inrelation to the selection of restaurant on the basis of online reviews. From the aspects of dataanalysis it has been discussed that online reviews and customer decision making are highlyinterrelated with each other. Outcome of regression and correlation-ship measure clearly presentsthat online reviews either positive or negative closely influence the decision making aspect ofcustomers. By referring the literature review, Zeytonli and et.al., (2013) also said that now bothexisting and potential customers consider online reviews. In the before times, customers makedecision on the basis of the experience level of their friends, family members, colleagues etc. Thus,now there is shift in customer decision making to the significant level. Now, customers consideronline reviews for decision making about the selection of restaurant. Further, by making analysis of data it also has been found that negative reviews whichplaced by the customers on site places high level of impact on decision making of others. Moreover,before going to the restaurant now customers make assessment of each and every aspects such asfacilities offered, menu, quality of the services, waiting time etc. In this, reviews which are given bythe customers on such aspects closely influence the decision making of another. Such aspect ishighly supported, from the facts given by Pantelidis (2010), that online reviews highly affectsdecision making aspects o customers. Moreover, author found that people who make analysis ofreviews are highly sensitive in nature and consider each and every aspect carefully. In this, ifnegative reviews which are provided by other customers will directly influence the decision ofothers. By considering such aspects one does not prefer to go to the restaurant. Along with this, it also has been analyzed that online advertisements do not place high levelof impact in online reviews either positive and negative terms. Moreover, in online advertisement,restaurant only serves information about menu, address as well as places pictures of both interiorand exterior aspect. In this way, through the means of online advertisement restaurant only developsawareness among the customers regarding the services offered by it. In the section of literaturereview Lu and et.al., (2013) said that word of mouth is one of the main aspects which is consideredby the customers for decision making. Moreover, online reviews include both positive and negativeaspects related to the services which are offered by the restaurant. In this, customers face difficultyin making decisions about the selection of restaurant. However, from investigation it has beendetermined that timeout, square meal and open-table are one of the main websites which are3
Discussion, Conclusions and Research Recommendations_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Design and Develop an Online Web Based System for Coffee Ordering
|12
|3800
|89

Dissertation - Advent In Information Technology (IT)
|3
|563
|40

Online Review on Selection of Restaurants- Research
|6
|1358
|34

(DOC) Menu Planning and Product Development
|12
|4035
|258

Social media increases the completion in the market
|9
|1536
|18

Scope of The Project Task 2022
|4
|605
|22