Discussion Board on Canvas

Discussion Board on Canvas

Introduction
The presentation is working upon elaborating three
different aspects with the aim of providing specific
details and analysis.
 The first part of the presentation will be discussing
three important pitches which are the best and
worthy investments made by the business.
 The second segment of the presentation will be
focusing upon two pitches which was the failure of
the business and resulted in bad investments for the
business.
 Third aspect of the presentation will discussing four
panels from the videos provided and making a
specific valuation of one particular panel.
 The chosen business whose popular and failed
pitches discussed in the presentation is Cadbury.

First most worth investment pitch
The first and the most successful product around the
world of Cadbury is dairy milk.
 Dairy milk is a world famous chocolate bar of
Cadbury and one of the most valuable and profitable
pitch of the business in respect of success.
 Cadbury dairy milk have evolve and invited in past
years by the company who is a profitable customer
share who are loyal to the brand and to the product
from past several decades.
 The inventions and innovation Cadbury brought in
dairy milk such as dairy milk silk and different
flavours of it have also became the market leaders in
the industry making and enabling the brand to stay
the market leader.

Second most worth investment pitch
The second most successful product and investment
made by Cadbury is 5 star.
 Cadbury has three major markets that are Australia,
United kingdom and India. Five star is another
investment of Cadbury which have resulted in a very
valuable pitch for the brand.
 5 star is a chocolate bar which is very famous in
India and is most preferable there. India is a country
with a very large population and Cadbury have
captured major market share through its products in
India among them 5 star plays a very important role.