Indigenous Tourism in Australia Assignment

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Discussion Paper AboutIndigenous Tourism inAustralia
Table of ContentsTOPIC:- INDIGENOUS TOURISM IN AUSTRALIA..................................................................1POSITION STATEMENT:-...........................................................................................................1BACKGROUND CONTEXT..........................................................................................................1STATEMENT OF NEED:-..............................................................................................................4SCOPE OF PROPOSED PLAN......................................................................................................6PROPOSED PROCESS...................................................................................................................7REFERENCES................................................................................................................................9
TOPIC:- INDIGENOUS TOURISM IN AUSTRALIAPOSITION STATEMENT:-This report contains a discussion regarding the practices performed for enhancing theIndigenous tourism within Australia along with several issues that this sector is facing that affectthe growth and development of indigenous people within Australia. The main focus is onindigenous tourism as it is an integral part of Australia's tourism product offering which supportin depicting the most attractive part of Australia's global marketing activities (Ruhanen,Whitford and McLennan, 2015). This study will support in identifying several issues whichAustralian tourism is facing so that proper development of Australia's policies in term ofindigenous tourism can be performed for achieving sustainability in tourism practices. For thisthe Tourism Australia agency is consider which is an agency operated by Australian governmentand work toward the development of tourism sector. It work over a goal of attractinginternational visitors to Australia for both leisure and business event by promoting its culturethroughout the world (Tourism Australia, 2019). But since there is a gap found between demandand supply of tourism sector within Australia it put more emphasis toward improving the policiesso that this gap can be recovered and results into growth and development of indigenous tourism.The main reason behind this gap is there is overestimation of tourism visitor demand in term ofindigenous experiences. This is so because majority of tour operators believes that internationaltourists consider Indigenous places as second only to Sydney attractions but in reality majority ofpeople are not have desired information about the attractiveness of indigenous experience.Despite of this, majority of international visitors are aware about the outdoor/nature experienceand local attraction experience, but have a very little information regarding the Arts/heritageexperience which is main attraction for indigenous experience(Carr, Ruhanen and Whitford,2016).But the domestic people i.e. the residents of Australia are significantly more aware aboutthe attractiveness of Art/Heritage experience rather then international visitors.BACKGROUND CONTEXTWith the growth of world tourism industry, most of the countries in world have promotedindigenous culture in front of domestic as well as overseas tourist. The indigenous tourism ismainly viewed as the mean of facilitating socio-economic benefit to the community, host regionor indigenous individuals as well. The tourism has been frequently promoted in order to increase1
the development practices within the place so that it support in addressing the Indigenous socialas well as economical disadvantage where income can be generated from tourism practices. Thiswill contribute toward the economic independence, building up social capability and communitywell being objectives(Whitford and Ruhanen, 2014). It has supported up to a great extend forbringing sustainability within the tourism practices performed by indigenous people to attractlarger number of tourist to place. The majority of overseas visitors belongs to UK, USA, Chinaand Germany that are interested in Indigenous Australian culture, art galleries, crafts, indigenoussites and communities, dance and theatre performance that are famous worldwide (IndigenousTourism in Australia: A Status Report, 2019). But despite of all these efforts put by tourismsector the indigenous tourism still not able to get much growth in term of other segments ofworld. In this the major issues that the tourism sector within the indigenous Australiancommunity facing is the difference between demand of tourist and supply of services withinindigenous tourism. This is one of the major issues which is affecting the growth anddevelopment of indigenous tourism that is required to be improved in order to get the furtherdevelopment of indigenous community and promoting its culture world wide.The main cause behind this gap between demand and supply of tourism is overestimationperformed by the tour operators which leads to wastage of resources. The indigenous tourismoperators mainly overestimate the international visitor as they believes that overseas tourismsconsider the indigenous experience as second Sydney which they believes to major attraction ofthis place. But in real 5% of international tourist consider indigenous experience as an activitywhich they want to try while their visit in Australia. From this it can be said that majority ofpeople are not actually aware about the cultural representation they get while having anexperience with indigenous people in term of viewing their cultural arts, programs, dance etc.Despite of this another barrier that increase the gap between demand and supply is majority ofdomestic visitors are not much aware that the indigenous tourism experience is also availablewithin Australia(Abascal, Fluker and Jiang, 2016). This is also one of the main reason behindlack of growth opportunities available to indigenous tourism practices within Australia. It is sobecause when people are not have proper information regarding a particular place they don'tshow any kind of interest for visiting them and suggesting others.Despite of all this, people belongs to indigenous community are also get a negative mediaattention as people has wrong perception regarding them as a result of which many tour2
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