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Discussion on Quantitative Data Analysis

Added on - 05 Jun 2020

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DATA ANALYSIS
TABLE OF CONTENTSDATA ANALYSIS.........................................................................................................................1INTRODUCTION...........................................................................................................................1Analysis...........................................................................................................................................1Difference between quantitative and qualitative research...........................................................1Objective of research...................................................................................................................2Research questions.......................................................................................................................2Qualitative data analysis..............................................................................................................2Discussion........................................................................................................................................6Quantitative analysis....................................................................................................................6Discussion on quantitative data analysis.....................................................................................7CONCLUSION................................................................................................................................7APPENDIX......................................................................................................................................8
INTRODUCTIONCarrying a research is a very tough task and in this regard some of steps must befollowed. Under this first of all appropriate sample size must be determine and then it must beensured that sample units have broad knowledge of research topic. Thereafter, thematic andquantitative analysis of data must be done to arrive at specific conclusion. All these things aredone in the report that is given below.AnalysisDifference between quantitative and qualitative researchThere is a difference between qualitative and quantitative research. This is because in thequalitative research thematic analysis is done. Under this data that is collected by distributingquestionnaire is analyzed by computing frequency of the various elements of the specific scalethat is related to the specific question (Creswell, 2013). Plotting of the summed values is done toidentify what sort of customers are agree or disagree with the specific fact. On other hand,another approach of data analysis is use of tools like SPSS under which association betweenmultiple variables is identified on different fronts. Thus, it can be said that there is big differencebetween qualitative and quantitative research. In qualitative research within variable analysis isdone but in quantitative approach between variables analysis is done (Polit and Beck, 2010). Thisis the only difference between qualitative and quantitative research.Qualitative dataMeritsEasy to do qualitative data analysis as anyone can do such kind of analysis because forsame technical knowledge is not required (Bernard, 2011).Give overview of the perception that respondents have in respect to specific situation orscenario.DemeritsMajor demerit of mentioned method of data analysis is that it does not reveal relationshipamong variables. Hence, extensive research cannot be done by using relevant method.Quantitative dataMeritsRelationship can be identified among variables in terms of cause and effect relationship.1
DemeritsApplication of tasks is a technical work and everyone can not apply such method inproper manner on data (Wyse, S,E, 2011).Objective of researchTo identify reasons due to which sales of the Mersey Cruise decline.Research questionsDue to recession do people start saving more money?Do in past time period people preference for Cruise vacation reduced?Qualitative data analysisDo you travel through Mersey Cruise?Yes20No10Figure1Respondents response on question “Their travel on Mersey Cruise”How was service of the Mersey Cruise?Excellent5Somehowgood6Poor92
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