Disease Preventive And Control Mechanisms

Running head: CHILD ABUSE . 1
Public Health Media Campaign Proposal
Name
Institution of Affiliation

CHILD ABUSE . 2
Introduction.
Centre for Disease Control and Prevention will be my proposed organization. The
functions of the organization are; to develop and apply disease preventive and control
mechanisms, undertaking activities geared towards health promotion and take part in carrying
out health and environmental duties that are aimed at improving the community health (CDC,
2013). My role within the institution will be helping in planning, implementing and evaluating
the different forms of health communication and functions which positively impact health
results. The department which should carry out media campaigns for the organization is the
Media Program Department. The mistreatment of children is a public health epidemic that is
affecting a large number of minors and it is causing long term impact on them. The main cause
of mistreatment of children and abuse is associated with a family crisis, unhealthy relationship
and lack of support. Some of the tactics that assist in preventing children's mistreatment and
abuse are; teaching children their rights, helping to develop positive parenting skills, promoting
programs in schools that assist keeping children safe and reporting in abuse to the state children
department.
Public Health Issue
Child abuse or mistreatment is defined as any form of activity that could lead to any
emotional or physical harm, sexual abuse, or death (Cort, Cerulli, and He, 2010). Child abuse has
been found to affect millions of children across all the states and has been associated with
different health complications in children. Child abuse is categorized into four categories that
are; sexual harassment, physical harm, negligence, and psychological mistreatment.
Children who are living in an environment that is characterized with domestic violence,
alcohol and substance abuse by parents, low illiteracy levels of parents, urban residence, poverty

CHILD ABUSE . 3
within the families and families size of 3-6 children are the most prone to child maltreatment
(Antai, Braithwaite, Clerk, 2016). Other factors that also contribute to child abuse include; step
guardians, single parenting and psychological stress of parenting.
Everyone within the community must be conversant about this community health issue.
The public should be aware of child abuse and its signs and how to handle such cases if they do
occur within the community.
The disparity that is common to child abuse is racial or ethnic disproportionate. As per
(Cort, Cerulli, and He, 2010) study show that Americans of African Origin children were the
most subjected to this kind of exploitation (child abuse) than any other child of different origin
such as Indian, Russian or even Spanish.
There are only two processor programs (universal and indicated programs) that have been
supported by research evidence that shows effectiveness in reducing the above disparities of
child abuse. Universal strategies are public based. It is objective is to educate the entire
community, guardians and any interested parties about child abuse scope and its effects (Merrick
and Latzman, 2014). Some of the examples for this program are class-based lessons on child
abuse in schools and parenting lessons for parents.
Communications.
More than 1850 children died in the USA in 2015 due to mistreatment and abuse
according to a report released by the Centers for Disease Control and Prevention (CDC) (2018).
Measures and programs are developed to assist in educating families and the entire public on this
public health epidemic. The preventive mechanism is very crucial here because there is a need to
stop child abuse in its entirety. It’s costing the USA 123 billion dollars each year (CDC, 2018).