Marketing Plan for Opening Disney Theme Park in Dubai

Running head: DISNEY THEME PARK
MARKETING for opening DISNEY THEME PARK in DUBAI
Name of the student:
Name of the university:
Author note:

1DISNEY THEME PARK
Table of Contents
Study background............................................................................................................................2
1. Target Market..............................................................................................................................2
2. Product profile.............................................................................................................................2
3. Marketing strategies.....................................................................................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

2DISNEY THEME PARK
Study background
The study is being based upon “The Walt Disney Company” which with its portfolio of
products is aimed to become the world’s leading company. “Disney World Theme Park” is one
of the segments of services of Walt Disney Company which is widely popular among families
and children. This study is aimed at designing a marketing plan for Disney Theme Park assuming
that the target country is Dubai. The report covers sections like target market, product profile and
marketing strategies.
1. Target Market
Target market will be children and the families as well. Disney has never remained
stagnant with just children. The company has rather targeted parents and the adult customers as
well. Be it the animated movies or else, parents were being targeted all the time ( Wu 2016).
Disney World is appealing to all age groups; however, young population are generally seen as
highly enthusiastic to the concept. Children and the young population are passionate and are
excited for trips to Disney Theme Park. People have different reasons for their trips to theme
park. Children with their families love to spend their holidays and weekends in locations as such
the theme park. Young adults like couples are the occasional visitors as apart from attractions
they also find sufficient space and spare moments to spend together.
2. Product profile
Disney Theme Parks are the largely visited entertainment based locations in the world. It
is already there in Tokyo, Paris, Hong Kong and the United States. Now, it plans to enter Dubai
as well. Entertainment in Dubai will be offered in four different themes such as Hollywood
Studios, Magic Kingdom, Animal Kingdom and Epcot (Disneyholidays.co.uk 2018). A very