Disposable Baby Bibs Assignment PDF

Running head: DISPOSABLE BABY BIBS 1
Disposable Baby Bibs
Student Name
University Affiliation

DISPOSABLE BABY BIBS 2
Disposable Baby Bibs
Introduction
The parents who have to carry their babies around especially when flying or going to a
meeting eventually meet the challenge of maintaining a clean look for these children. It becomes
vitally important that these parents have baby bibs which they can use to ensure the health and
cleanliness of their children. The new baby bibs are designed with the purpose of ensuring a
clean look for the children without having to carry a lot of clothes to change them. The following
is a proposal for the business idea indicating the overview of the business, its benefits to the
industry, the proposed business model, and the critical success factors, the feasibility of the idea
as well as the conclusion and recommendations for the same.
Overview of the Business Idea
Baby bibs have been widespread within the industry but the challenge they offer is that
they must be cleaned over time. As a result, parents who have to carry their children aged from
few months old to about 3 years are expected not only to carry a number of clothes for the
children but also the to carry a number of baby bibs which to ensure the baby remains clean. As a
result, the idea of disposable baby bibs is important as it brings the solution to not carrying
multiple bibs at a time or carrying more clothes to change the children. The disposable baby bibs
will help to ensure the children are clean at all times since they are easily disposed of and are of
small sizes, thus reducing the baggage that the parents have to carry when they travel with the
children (Kapferer, 2012). The materials to be used can easily be accessed from local stores as
they are still the ones utilized by the normal bibs, but with slight modifications. As a result, the
cost of starting up the business will be low and funds can be sourced from fundraisers, support
from friends and family members as well as through loans from financial institutions.

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Benefits Generated by the Idea
There are many benefits brought about by the idea of having disposable baby bibs. One
of these ideas is the aspect of cleanliness of the children. According to Grafl, (2017), children are
difficult to handle especially because they do not understand what they are doing. As a result,
their feeding habits are different and thus cause them to spill most of their foods on their clothes
(Landa, 2016). The new disposable baby bibs will help to eliminate this challenge especially
because they will maintain the cleanliness of the children as well as be disposed of easily without
the need to clean them (Hoffman, and Fodor, 2010).
Another benefit that is brought about by such disposable baby bibs is reducing the bulk of
clothes and bibs that the parents of the children are expected to carry. According to Hukin,
Dennis, Turner, & Sethna, (2016), the overall number of clothes that a parent caries amounts to
about 4 or 5 depending on the day’s activities that their child will be involved in and the meals
they will be taking. Since the baby bibs are disposable and light, then they will reduce the bulk
carried by a parent, which is a challenge that they have been facing over time.
Proposed Business Model
The proposed business model for the new baby bibs will be a direct sale business model.
According to Ifeanyichukwu, & Peter, (2018), this approach is directed towards ensuring the
customers receive their products directly from the shops in the manufacturing facility. Instead of
having many distributors from various shops, the direct sale approach will be used due to its
versatility in having more customers and verification of the packages before they are taken to
these consumers. According to Funk, (2013), the approach will help to maintain the customers
who will be linked to the business since the sales will require their details to be filled for

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communication and advertisement purposes. Therefore, both social media and email marketing
practices can be utilized to ensure most of the customers remain loyal to the firm.
Critical Success Factors
There are various success factors to consider for the business to be successful. These
factors are:
Proper Marketing Strategy
One of the essential aspects to consider is the marketing to be done for the disposable
baby bibs is to use social media promotion, use of billboards, posters and even television
advertisements. According to Gunelius, (2011), these marketing styles will help the new firm
gain popularity as well as ensure that most of the customers remain loyal to the firm.
Meeting Customer Needs
An essential way to ensure the brand is popular and successful in the market is to meet
customer needs. As an approach to ensure that customer needs are met effectively, it is important
that the business inquiries from the consumers of their needs, which challenges they face with
the products and also what they can improve on the same (Huang, 2017).
Product Differentiation
By ensuring that the new product in the market is highly differentiated, it is possible that
the consumers will purchase more of the same. The differentiating factor for this product is its
ability to be disposed of, which ensures that they can be used properly and disposed at any time.
Feasibility of the Idea
The idea of having Disposable baby bibs is highly feasible and can be applied properly
within a short span. Through proper use of available resources, it is possible that the new baby
bibs will gain popularity for better sales within the industry. Moreover, the disposable baby bibs

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are a key requirement especially for the people who have to carry their children to places where
the possibility of cleaning the baby bibs is limited (Kubacki, 2014). Moreover, places such as
daycares can utilize these disposable baby bibs when feeding the small babies, thus ensuring they
remain clean and that they do not have extra work to clean the bibs every few hours.
Recommendation
Since the disposable baby bibs are a new idea, it is important to first ensure that the
market understands the existence of the product as well as its prices. This is important as it will
help the consumers get a clear view of how the same fairs with the current products to purchase
it (Kim, Kim, and Kim, 2015). Moreover, it is important that the customers ensure to evaluate
the overall usability of the same and inform the customers through training during the sales
process. The approach is important because it helps the people to understand how they will
utilize these products for better outcomes (Kriel, 2013).
Conclusion
Disposable baby bibs are among the essential products that most of the parents, as well as
daycare managers, need to ensure the cleanliness of the children. Through the provision of these
disposable bibs, it is paramount that the parents will enjoy the benefits that are brought about by
the same, which is efficient in various settings. Therefore, the idea is very feasible and will only
result too few costs, thus very much applicable. As a result, it is highly recommended to
understand the market needs, costs involved and various ways of obtaining the funds for the
same before starting the business.

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References
Funk, T. (2013). Advanced social media marketing: How to lead, introduction, and manage a
successful social media program. New York: Apress.
Grafl, S. (2017). The development of an authentic Mexican food concept in Europe
(Unpublished doctoral dissertation). NOVA – School of Business and Economics,
Lisbon, Portugal.
Gunelius, S. (2011). 30-minute social media marketing: Step-by-step techniques to spread the
word about your business fast and free. New York: McGraw-Hill.
Hoffman, L., & Fodor, M. (2010). Can you quantify the ROI of your social broadcasting
marketing? MIT Sloan Management Review. Retrieved from
https://sloanreview.mit.edu/article/can-you-measure-the-roi-of-your-social-media-
marketing/
Huang, E. (2017). The amount China spends eating out is greater than the GDP of Sweden.
Quartz. Retrieved from https://qz.com/982340/china-spent-507-billion-eating-out-in-
2016-greater-than-the-gdp-of-sweden/
Hukin, M., Dennis, D., Turner, M., & Sethna, B. (2016, April 7-9). Bring Chipotle to Carrollton.
Proceedings of the National Conference on Undergraduate Research (NCUR).
University of North Carolina Asheville, Asheville, North Carolina.
Ifeanyichukwu, C. D., & Peter, A. (2018). The role of sensory marketing in achieving customer
patronage in fast food restaurants in Awka. International Research Journal of
Management, IT and Social Sciences (IRJMIS), 5(2), 155-163.
Kapferer, G. (2012). The new strategic brand management: Advanced insights and strategic
thinking. London, Philadelphia: Kogan Page.

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Kim, K. J., Kim, S., & Kim, D. (2015). An extended framework for understanding corporate
social responsibility: Strategic implications in restaurant settings. In H. G. Parsa, & V.
Narapareddy (Eds.), Sustainability, social responsibility, and innovations in the
hospitality industry (pp. 113-132). New York: CRC Press.
Kriel, N. (2013). How to Twitter for business success: Everything business owners need to know
about Twitter made easy. England: The Other Publishing Company.
Kubacki, K. (2014). Ideas for promotion: Finding the new and enhancing the old: Proceedings
of the 2013 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer.
Landa, R. (2016). Advertising by design: Generating and developing creative ideas across
media. Hoboken: Wiley.

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Appendix
Key Partners
 Key partners
are the baby bib
company
developers
 Key suppliers
will include
cotton and cloth
suppliers
Key Activities
 Key activities involve
the processing of the
baby bibs as well as
presenting the same
directly to the
customers.
Value Proposition
 We will offer
high quality
services and
products to the
consumers for
improved sales
and ensure they
understand the
benefits of the
product.
Customer Relationships
Direct relationship with
the customers will be
fostered through proper
sales and marketing
through email and social
media platforms.
Custo
The c
Includ
With
whom
They
To wo
Key Resources
The access to the resources
will improve the provision
of services.
Channels
The channels involved are
inclusive of direct
provision of the services
and products to the
consumers for improved
sales.
Cost Structure
 The most important costs are the capital,
expenses and funds to market the products
Revenue Streams
 Considering the quality of the products, the customers
relatively higher prices.