Disruptive Business Model: A Case Study of Dominos

Transcript for the business model
The paper intends to discuss about business model and disruption. In order to understand the
concept of disruption and business model, the essay begins with giving the overview of business
model as well as disruption. While business model alluded to the plan of action of an
organization, disruption means innovation in the plan of action by smart-connected gadgets. In
this easy, the business model of a famous fast food chain company Dominos has been discussed.
The business model which has been discussed is disruptive. Additionally, the study sheds light
on the two above mentioned perspectives in business. The main purpose of the essay is to
understand the importance of disruptive business model in business.
The term business model refers to the concept of plan of action that defines how he the company
will generate more revenue from market and will pool profit accordingly. However, business
models vary from one business to another. A business model mainly sheds light on the rationale
of the organization while addressing the customer requirement. Through a business model the
organization gets a clear idea of other companies’ business strategy and the amount of revenue
they generate from market. It also gives an insight as to what are the ideas they apply in their
business to make it successful. As per the studies, different companies have different setting of
business model with a same purpose.
The term business disruption alludes to the innovation in the plan of action. Often those
innovations are implemented through smart-connected devices. Disruptive business model
rejects the traditional strategies while implementing possible changes in the business model. On
one hand, traditional business model follows the old principles without any changes. On the