Impact, Role and Future Trends of Disruptive Innovation in Australian Hotel & Hospitality Industry

RUNNING HEAD: Hotel & Hospitality Management
Hotel & Hospitality Management
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Hotel & Hospitality Management 1
Contents
Introduction......................................................................................................................................1
Australian Hotel and Hospitality Industry.......................................................................................1
Impact of Disruptive Innovation on Australian Hotel and Hospitality Industry.............................2
Role of Disruptive Innovation on Australian Hotel and Hospitality Industry.................................4
Future Trends of Disruptive Innovation on Australian Hotel and Hospitality Industry..................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................6

Hotel & Hospitality Management 2
Introduction
The global hotel and hospitality industry is growing with a rapid speed by using new and
innovative technologies and trends present in the market. However, some of the organizations
present in this industry can easily adopt innovation and technology but it is very difficult for
other to adopt such technology while trying to live. The purpose of this report is to evaluate the
impact, role and future trends of disruptive innovation and technology in the field of hospitality
industry of Australia. Disruptive technology refers to the process of development and
enhancement of technology in such a way that more benefits are received to the organization out
of available resources (Bilgihan, & Nejad, 2015). The report discussed the impact, role and
future trend of two disruptive innovations in the business, these technological trends are Robot
facility and Near Field Communication. Further, more details about these technologies are
discussed below:
Australian Hotel and Hospitality Industry
The hotel and hospitality industry is regarded as one of the biggest contributor in the economic
growth of Australia. From the market analysis, it can be clearly stated that the Australian
hospitality industry includes more than 4500 hotels and motels that includes more than 225,000
rooms in it. In the current environment, this sector of the country is providing significant income
due to strong development in this industry. In future, the researchers are expecting to come near
the target of $167 billion by the end of 2025 (Parsa, & Narapareddy, 2015). The tourism staying
rate of the country has been increased due to the tourist coming from China. Apart from that, the
Australian hotel and hospitality industry is focusing well on use of innovation and technologies
in business so as to offer best services to the customers. The hotel present in Australia also
prefers the use of digitalized technology so as to entertain their guests through their innovative
services. These activities of the company also increase the detainment level of customers. Thus,
it should be noted that use of disruptive technology has changed the face of Australian hotel and
hospitality industry (Newsroom, 2015).