Disruptive Innovation in Singaporean Taxi Industry Assignment

Added on - 21 Apr 2020

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Running head: DISRUPTIVE INNOVATION IN SINGAPOREAN TAXI INDUSTRYDisruptive Innovation in Singaporean Taxi IndustryName of the Student:Name of the University:Author Note:
1DISRUPTIVE INNOVATION IN SINGAPOREAN TAXI INDUSTRYTable of Contents1. Introduction:...........................................................................................................................1Information about ComfortDelgro:........................................................................................1Information about the cab industry:.......................................................................................12. Identification of business goals:.............................................................................................13. Organisational training needs:................................................................................................24. Task(functional) analysis:......................................................................................................35. Individual training needs analysis:.........................................................................................46. Identification of intended learning outcomes:........................................................................47. Conclusion:............................................................................................................................5References:.................................................................................................................................6
2DISRUPTIVE INNOVATION IN SINGAPOREAN TAXI INDUSTRY1. Introduction:Information about ComfortDelgro:ComfortDelgro Corporation is a public limited company, which has its head office inSingapore and listed on the Singapore Exchange. The products of the company are facilitieslike bus, cab, insurance and outdoor advertising. ComfortDelgro has expanded its businessinto China, the United Kingdom, Ireland and Australia. Comfort Transport Limited is thesubsidiary of ComfortDelgro and led by its CEO and directors. The vision of the company isto emerge as the leading provider of land transport services. The mission of the company is toprovide round the clock service to passengers accompanied by skilful and dedicated drivers(comfortdelgro.com.sg, 2017).Information about the cab industry:The cab industry is an international industry providing round the clock pickup anddrop facilities to passengers. The size of the market of this public transport facility is worthbillions of dollars and employ millions of drivers all over the world. The service isparticularly popular in markets like Singapore. The taxi market in Singapore consists of bothtaxis available on road, which do not require prior booking, and the ones operated bycompanies like Uber, which require prior booking. The drivers operating in the taxi marketsneed to acquire government license. The taxi market in Singapore is currently under thedomination of Uber and Grab which is giving the Singaporean companies likeComfortDelgro tough competition (todayonline.com, 2017).2. Identification of business goals:The business goals of ComfortDelgro Corporation are to provide high quality taxihiring services to the customers at their convenience and to maximise the capital the
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