Disruptive Innovation: A Case Study of Blockbuster

DISRUPTIVE
INNOVATION

Introduction
• Blockbuster LLC, is an American Video company
• It was founded in 1990s
• It offers the online services offers to users such as series,
and films
• It is based on Subscription of users
• It main focuses on disruption innovation such as mail
order services
• It provide the services at the international level

INTERNAL PERSPECTIVE
Human Resources
The company has 84300 employees worldwide that design and think innovatively
Employees design the innovative DVD’s to provide the users on rent
Organisational Culture
Market oriented culture follows by the company which main focus is on
competition, achievements, and getting job done.

Internal Perspective
Resources
• The company had its own dish network
• Human resource is the main asset that helps to design innovative DVD’s,
and Videos.
Incumbents focus on improving their services for demanding customer
(Christensen, McDonald, Altman, and Palmer, 2016)
Organisational Structure
Collectivism followed by the company as the employee works together to
attain the success (Tipster, 2013) .