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Disruptive Technologies - Hyatt Hotels Corporation

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Added on  2021-02-22

Disruptive Technologies - Hyatt Hotels Corporation

   Added on 2021-02-22

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DisruptiveTechnologies
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Table of ContentsIntroduction......................................................................................................................................3Overview................................................................................................................................3Background.............................................................................................................................3Purpose of report....................................................................................................................4Steps taken to acknowledge....................................................................................................4Line of research......................................................................................................................4Findings & Discussion.....................................................................................................................4Conclusion.......................................................................................................................................8References........................................................................................................................................9
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IntroductionDisruptive technologies refer to enhanced as well as latest technologies which replace aswell as disrupts existent technologies that renders obsolete. Usually, these technologies apply tonetworks, hardware, software and other merged technology (Amshoff and et. al, 2015). Theydenote new ways of carrying out things such as practices and procedures. Hospitality sector isbroad sector that comprises of diverse fields in service industry and contains food, drink,lodging, theme parks, cruise, travelling and various other units. For acquiring a broad range ofcustomers along with rendering high competition, hospitality industry has opted to utilisedisruptive technologies. This report is based on Hyatt Hotels Corporation (Hyatt Regency) whichrenders their services worldwide. It is one of the largest hotel present within Australia witharound 892 rooms. This was established in 1991 by the name of Four Points later on in 2016 wasrenamed. This report deals with disruptive technologies along with their influence on hospitalitysector and also includes their pros & cons.OverviewDisplacement of established technologies that shakes up industry for creation of newindustry is referred to disruptive technology. Generally, it alters the ways through whichindustries or business carry out their operations (Christensen, 2013). This is a new way ofperforming activities that leads to disruption or overturn within traditional business methodsalong with practices. For an instance internet within age of post office mail or steam engine atthe time of sail or traditional methods in age of digitalisation. In context of Hyatt Regency, theycan opt for making use of digitalisation to have improvised results. For an example, website willlead their customers to have appropriate details associated with services that can be delivered tothem. BackgroundHyatt Regency started rendering their services from 2016 but they operated by the name ofFour Points in Australia from 1991. They are delivering their services worldwide which enablesthem to have adequate number of customers. They have a strong customer base but to acquireample number, they need to digitalise their operations by which they can render their servicesquickly as well as in timely manner (de Langen and van den Bosch, 2013). This will have anaffirmative impact on operations of organisation. For an example, manual calculations while4
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