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Disruptive Tourism Challenges for Providers

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Added on  2020-06-03

Disruptive Tourism Challenges for Providers

   Added on 2020-06-03

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DISRUPTIVETOURISMCHALLENGES FORPROVIDERS
Disruptive Tourism Challenges for Providers_1
Table of ContentsINTRODUCTION...........................................................................................................................1Disruptive forces affecting the global travel and tourism...........................................................1Strategies applied by Thomas Cook to over the disruptive forces..............................................3Future challenges travel and tourism providers facing to gain competitive advantage..............5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONTourism is travel that is for the purpose of pleasure or business. It may be international orwithin the country of traveller, it is the business of attracting customer for accommodation andentertainment purpose. It is the activity that involves tourism for holiday, business, leisure andother purpose. It is changing as the modern day challenges are affecting the choices ofindividuals and the tourism providers with the disruptive forces affecting the global travel andtourism. The future challenges that the travel providers are facing in adopting and enhancing thechoices of business and gain sustainable competitive advantage.Disruptive forces affecting the global travel and tourismIn the present conditions of effective travel policies and travel distribution channels,travellers are having many options to give their customers choices and effective travelexperiences. Increasing demand and effectiveness in the tourism clearly indicates that in thecoming years travellers will need to create different choices for their customers. Apart from thisthere are few disruptive forces that are affecting the global travel and tourism business(Xiang,Magnini and Fesenmaier, 2015). Some of key disruptive forces are as follows: High customer expectation and mind set- The rise in customer demands and there everchanging mind are the factors that affect the travel companies ideas and making itdifficult for them to go with desired policies. Their failure in providing customers withtheir needs and demands and according to their expectations increases the chances thatthey will travel with other travelling companies that provide travelling experiences totheir expectancy. Consumers expectation in today's market is growing to travel with morequality services. They want efficient purchasing, effective shopping experiences andactive services. They need more personalized services and have started searching for bestexperience and the services that suit their choices and needs. If the consumer take thispersonalization services in the right direction it can be a big challenge for the travelcompanies and providers and to meet the ever changing needs and demands andpreferences of the consumers(Standing, Tang-Taye and Boyer, 2014.).Use of mobile devices- Consumers and nowadays focusing on the research anddeveloping their interest to search and booking their travel using mobiles, tablets andother sources to buying the travel services. It is easier to use and they are able to book1
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