Dissemination of project results | Study

Running head: DISSEMINATION OF RESULTS
Dissemination of project results
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1DISSEMINATION OF RESULTS
Dissemination refers to addressing specific information and intervention strategies to
particular clinical practitioners and public health organizations for spreading relevant
evidence-based knowledge. A dissemination plan is essential to ensure the appropriate
utilization of the results of the EBP by the relevant organizations, stakeholders and other
individuals. There are numerous methods of disseminating the results of the project. It is vital
to select the most suitable method depending on the target audience to achieve the best
results. One method of internal dissemination to the stakeholders of the hospital setting
includes online discussion lists or workshop programs on the results of the program (Webbe
et al., 2017). This method may be particularly useful for the results of the present project as it
is useful for the dissemination of conflicting information or those that are likely to receive
resistance. Besides, a method for external dissemination of the project results to professional
nursing institutions is by using newsletters or flyers describing the purpose and significance
of the project results can be useful. This is useful to reach out to a broader audience and must
be clearly stated in the flyers. It is crucial to disseminate the project results to both these
groups to spread information and the interventions associated with the evidence. Internal
dissemination is essential to increase the motivation of the relevant individuals or
stakeholders to utilize and apply the intervention in their organizations. External
dissemination is vital as it increases the reach of the people. The communication strategies
change with each group for a better understanding of the audience and make it persuasive.
The change in communication strategies is based on the attitudes, roles and socio-
psychological variables of the targeted audience (Effectivehealthcare.ahrq.gov, 2020).

2DISSEMINATION OF RESULTS
References
Effectivehealthcare.ahrq.gov. (2020). Communication and Dissemination Strategies To
Facilitate the Use of Health-Related Evidence | Effective Health Care Program.
Retrieved 25 March 2020, from https://effectivehealthcare.ahrq.gov/products/medical-
evidence-communication/research-protocol
Webbe, J., Brunton, G., Ali, S., Duffy, J. M., Modi, N., & Gale, C. (2017). Developing,
implementing and disseminating a core outcome set for neonatal medicine. BMJ
paediatrics open, 1(1).