HRM of Multicultural Workforce in the Luxury Hospitality Industry in Cyprus

Running head: DISSERTATION
HRM of Multicultural Workforce in the Luxury Hospitality Industry in Cyprus
Name of the student
Name of the university
Author Note:

2
DISSERTATION
Acknowledgement
I want to thank all the people who have helped me from the beginning to complete this
research. My thanks goes to all those people who have listened to me and have always
encouraged me. I will specially thank my supervisor whose guidance, effort, advice and most
importantly patience has helped me to complete the research in the most appropriate manner.
I also thank all the members of my college and my fellow researchers. My thanks also goes to
all of the students, local teachers and the authorities of the education. Apart from this I also
thank my faculty members. The research will have been left incomplete without their
participation. I must thank to the authors and researchers whose work have been taken by me
to complete the secondary research. Lastly I must thank all the research participants who
helped me by providing with their responses which were of great value to the research.
Finally I thank my family and friends who were of great support during my total research.

3
DISSERTATION
Abstract
The following research has been based on the study of the Human resource Management of
the luxury hospitality sector of Cyprus. The changes in the hospitality sector and the
involvement of new and innovative ideas have led to the transformation of the hospitality
sector. The study here has focused on the discussion of the luxury hospitality sector of
Cyprus. There has been a rise in the tourist footfall in the Mediterranean country for the last
few years which has helped in the development of the Cyprus hospitality industry. The
diverse workforce in the industry has helped in the attraction of a large number of foreign
nationals. The first chapter introduces the readers with the research and provides a brief yet
compact overview of the various perspectives related to the subject. The introductory chapter
provides a number of aims and objectives of the research and also provides the different types
of the research questions. The research questions are formulated in such a manner that it acts
as the base for the development of the literary review. The introductory chapter also provides
a clear structure of the dissertation which helps the readers to get an idea of the arrangement
structure of the work. The second chapter is the literature review where the different
perspectives based on the hospitality sector, luxury hotel management of Cyprus and the
management of the diverse workforce in the luxury hotels of the Mediterranean country has
been provided. The literature review has cited the works of different works and has critically
discussed different terms in the most appropriate manner. The third chapter has dealt with the
different process and methods that has been used to conduct the research. The design,
philosophy and the sampling structure used in the study has been highlighted in the research.
The methodology chapter is followed by the data analysis and results chapter where the
responses collected from the live samples have been analysed through survey statistics using
charts and graphs and then discussed in a systematic manner to find out the different results.

4
DISSERTATION
The last chapter provides a conclusion and different recommendation to the hotel industry in
order to provide a better HRM.
Table of Contents
Acknowledgement......................................................................................................................2
Abstract......................................................................................................................................3
Chapter 1....................................................................................................................................8
1.1 Background of the study..................................................................................................8
1.2 Research Aims...............................................................................................................10
1.3 Objectives of the Research.............................................................................................10
1.4 Research Questions........................................................................................................11
1.5 Problem Statement.........................................................................................................11
1.6 Structure of the Dissertation...........................................................................................12
1.7 Summary........................................................................................................................13
Chapter 2..................................................................................................................................14
2.0 Literature Review...............................................................................................................14
2.1 Introduction....................................................................................................................14
2.2 Major Perspectives of the Hospitality Sector.................................................................14
2.3 Major Perspectives of the Luxury hospitality Sector.....................................................16
2.4 Perspectives of Hospitality Sector in Cyprus.................................................................18
2.5 Perspectives of Luxury Hospitality Sector in Cyprus....................................................20
2.6 Cultural Workforce Management in Hospitality Industry.............................................21

5
DISSERTATION
2.7 Management of the Diverse Cultural Workforce...........................................................22
2.8 Working style of the culturally diverse people..............................................................23
2.9 Challenges faced to manage multicultural people.........................................................25
2.10 Summary of Chapter 2.................................................................................................26
Chapter 3..................................................................................................................................26
3.0 Research Methodology.......................................................................................................26
3.1 Introduction....................................................................................................................26
3.2 Research Philosophy......................................................................................................27
3.2.1 Justification of selecting positivism philosophy.........................................................28
3.3 Research Approach........................................................................................................28
3.3.1 Justification of selecting deductive approach.............................................................29
3.4 Research Design.............................................................................................................29
3.4.1 Justification of selecting descriptive design................................................................30
3.5 Research Strategy...........................................................................................................30
3.5.1 Justification for selecting survey research strategy.....................................................31
3.6 Sampling Technique and Sampling Size........................................................................31
3.6.1 Justification for selecting systematic sampling technique..........................................31
3.7 Data Collection Technique.............................................................................................32
3.7.1 Justification for selecting primary data collection technique......................................32
3.8 Data Analysis Technique...............................................................................................32
3.8.1 Justification for selecting statistical method...............................................................33

6
DISSERTATION
3.9 Ethical Considerations...................................................................................................33
3.10 Conclusion....................................................................................................................34
Chapter 4..................................................................................................................................34
4.0 Data Analysis.....................................................................................................................34
Figure No 1: Pie chart showing Gender...............................................................................35
Figure No 2: Pie chart showing Age Group.........................................................................36
Figure No 3: Pie chart showing Monthly Income................................................................36
Figure No 4: Pie chart showing Extent of promotion..........................................................37
Figure No 5: Positive Values that have an impact on the cultural diversity........................38
Figure No 6: Productive Atmosphere influence cultural diversity......................................39
Figure No 6: Performance of Employee has an influence cultural diversity.......................40
Figure No 7: Promotion of diversity adds to business success............................................41
Figure No 8: Luxury hospitality Sector in Cyprus promotes better cultural diversity.........42
Figure No 9: Treatment of multicultural workforce in Cyprus............................................43
Figure No 10: Management of multicultural workforce in Cyprus.....................................44
Figure No 11: Multicultural Workforce is necessary for success of hotels in Cyprus........45
Figure No 12: Training session important for the multicultural workforce in Cyprus........46
Figure No 14: Proper HRM is required for the cultural diversity........................................48
Chapter 5..................................................................................................................................48
Chapter 6..................................................................................................................................50
6.0 Conclusions and Recommendations..................................................................................50

7
DISSERTATION
6.1 Conclusions....................................................................................................................50
6.2 Linking with the objectives............................................................................................51
6.3 Gaps in Research............................................................................................................53
6.4 Recommendations..........................................................................................................54
References................................................................................................................................57
Appendices...............................................................................................................................63
Appendix 1...............................................................................................................................63
Questionnaire...........................................................................................................................63
Open questions.....................................................................................................................63
Closed Questions..................................................................................................................64

8
DISSERTATION
Chapter 1
1.0 Introduction
1.1 Background of the study
The globalization process in world has changed the way and the perception of how the
people travel and work across the total globe (Assaf, Josiassen and Oh 2016). The change of
the perceptions of the globe has helped the population to meet with new cultures and work in
different kinds of environments. The increasing awareness of the people as well as the
different kinds of the increasing demands of the people has changed the perception of luxury
in the hospitality industry. The majority of the companies have been fighting for a long time
against the different kinds of the discrimination practised in the organization. The target for
the management of the enterprises is to ensure the absence of any kinds of the discrimination
within the workforce. The hospitality companies of the organization do not want to
disappoint the customers with misinformation.
A hotel can be said to be as a commercial organization which generally provides
lodging, food, beverage as well as the different types of the other guest services. The hotels
of the globe are generally classified according to their star ratings. This kind of the star
ratings differentiates the services of the hotels from each other. There are a total of seven
stars and the hotels are classified according to the ratings. According to, Assaf, Josiassen and
Oh (2016) the high ratings of a hotel classify the luxury they provide to their customers. The
word luxury needs to be explained in a proper manner to properly understand the luxury
hospitality services present in the modern day business world. The term luxury can be
defined to be a particular state of mind where people seem to have no worries as such, are
free of any kind of stress, are happy and enjoy themselves in different kinds of situation. Thus
it can be said that a luxury hotel is a particular place which is capable of providing an elegant