Impact of reward system on employee motivation - Case Study

Running head: DISSERTATION
The impact of reward system on employee motivation: A case study of Jumeirah
Name of the Student:
Name of the University:
Author’s Note:

1DISSERTATION
Acknowledgement
Thank you to all of those who have helped listened and encouraged me throughout this study. I
am indebted to my supervisor ......................... whose guidance, advice and patience have
been immeasurable. My sincere thanks to all members of the............... [Mention your
university/college name], both staff and students, whose continuous support have made this
thesis possible.
I would like to thank all of the participants in the study: students, teachers and Local Education
Authorities, for the time and help given throughout. Without their participation, this research
would not have been possible. In this context, I am also thankful to them, whose research work
helped me to execute this paper well.
Finally, I thank my family, without whom this thesis would not have been started or completed!
Your encouragement and support have never faltered; thank you.

2DISSERTATION
Abstract
The purpose of the research is to motivate both the male and female employees of
Jumeirah, as motivated work force enhances organizational performances. Recruiting employees
is a difficult process but keeping them motivated is more difficult. Thus, the aim of the research
is to identify the impact of reward system distinctively on male and female employees and
motivate them. Similar reward system does not help in motivating the employees of both the
genders. Thus, identifying the appropriate reward system for the male and female employees
distinctively provides an opportunity for developing methods of motivating the employees
appropriately. At workplace, introducing appropriate reward system for both male and female
employees is significant to motivate them is significant in order to ensure effective individual
and organizational performance. The literature review chapter identifies the independent and
dependent variable of the research topic, based on the research hypothesis. Additionally, the
researcher discusses the concepts, factors and challenges of the reward system and motivation in
terms of the business organization. In-depth discussion and analysis provide an opportunity for
the readers to develop a deeper understanding of the independent and dependent variables. It can
be said that a motivated workforce is essential for the business organizations in order to achieve
organizational goals and objectives and sustain in the competitive market. Thus, it is important
for the human resource management of the business organization to identify the individual
reward system for the male and female employees distinctively thereby, ensuring a motivated
working environment.
In order to complete this research, the researcher has used positivism philosophy,
deductive approach and descriptive research design. This is because the use of the
aforementioned methodological tools has provided an opportunity for the researcher to use
statistical approach, refer to previously existing theories and concepts and provide a detailed
explanation for the facts and arguments. In addition to, the researcher has used primary
qualitative and quantitative data collection techniques that have enabled the researcher to use
both interview and survey method in order to develop deeper understanding of the impact of
reward system on employee motivation. The researcher surveyed 50 employees and 4 managers
of Jumeirah that has been selected by using probability and non-probability sampling technique.

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It can be concluded that reward system helps in motivating the employees at workplace. From
the literature review, it can be seen that employees are easily demotivated due to the monotonous
nature of the work and by performing similar roles and responsibility on a daily basis. Thus, it is
essential for the human resource management of the business organization to motivate the
employees ate regular interval. Jumeirah is a eminent hotel that has left an imprint on the
hospitality industry by providing excellent service to the customers. Having a highly motivated
workforce has helped Jumeirah to achieve customer service excellence. However, recently the
staffs of Jumeirah have been demotivated that has hampered their quality of service to the
customers. As a result, the human resource management has agreed that it is essential to motivate
both the male and female employees working for the hotel.

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Table of Contents
Chapter 1: Introduction....................................................................................................................9
1.0 Introduction.......................................................................................................................9
1.1 Background of the research...................................................................................................9
1.2 Background of the organization.............................................................................................9
1.3 Problem statement...............................................................................................................10
1.4 Rationale of the research.....................................................................................................10
1.5 Research aim........................................................................................................................11
1.6 Research objectives.............................................................................................................11
1.7 Research questions...............................................................................................................11
1.8 Research hypothesis.............................................................................................................11
1.9 Purpose of the research........................................................................................................12
1.10 Structure of the research....................................................................................................12
1.11 Summary............................................................................................................................12
Chapter 2: Literature review..........................................................................................................13
2.0 Introduction..........................................................................................................................13
2.1 Conceptual framework.........................................................................................................13
2.2 Concept of reward system...................................................................................................14
2.3 Types of rewards..................................................................................................................14
2.4 Importance of reward system...............................................................................................15
2.5 Performance related pay (PRP)...........................................................................................16
2.6 Concept of employee motivation.........................................................................................16
2.7 Factors affecting employee motivation...............................................................................17
2.8 Impact of employee motivation on organizations...............................................................18

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2.9 Theory of employee motivation...........................................................................................19
2.9.1 Hertzberg’s two-factor theory of motivation....................................................................19
2.10 Model of employee motivation..........................................................................................20
2.10.1 4-drive model of employee motivation...........................................................................20
2.11 Types of motivation...........................................................................................................21
2.12 Challenges in effective employee motivation....................................................................22
2.13 Relationship between reward system and employee motivation.......................................22
2.14 Conclusion.........................................................................................................................23
Chapter 3: Research Methodology................................................................................................24
3.0 Introduction..........................................................................................................................24
3.1 Research outline...................................................................................................................24
3.2 Research philosophy............................................................................................................24
3.2.1 Explanation for choosing positivism philosophy.............................................................25
3.3 Research approach...............................................................................................................25
3.3.1 Explanation for choosing deductive approach..................................................................25
3.4 Research design...................................................................................................................25
3.4.1 Explanation for choosing a descriptive design.................................................................26
3.5 Research strategy.................................................................................................................26
3.5.1 Explanation for choosing interview and survey research strategy...................................26
3.6 Sampling technique and sampling size................................................................................27
3.6.1 Explanation for choosing random probability and non-probability sampling technique. 27
3.7 Data collection technique....................................................................................................27
3.7.1 Explanation for choosing primary data collection techniques..........................................28
3.8 Data Analysis technique......................................................................................................28
3.8.1 Explanation for choosing SPSS........................................................................................28

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3.9 Ethical considerations..........................................................................................................28
3.10 Research limitations...........................................................................................................29
3.11 Summary............................................................................................................................29
Chapter 4: Data Analysis...............................................................................................................30
Quantitative data analysis (Survey)...........................................................................................30
Qualitative data analysis (Interview).........................................................................................58
Chapter 5: Conclusion and recommendations...............................................................................62
5.0 Conclusion...........................................................................................................................62
5.1 Linking with objectives.......................................................................................................63
5.2 Recommendations................................................................................................................64
References......................................................................................................................................66
Appendices....................................................................................................................................73
Appendix 1 (Survey questionnaire)...........................................................................................73
Appendix 2 (Interview questionnaire).......................................................................................76

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List of Figures
Figure 1: Conceptual framework...................................................................................................13
Figure 2: 4-Drive Model of Employee Motivation........................................................................21
Figure 3: Age.................................................................................................................................30
Figure 4: Gender............................................................................................................................31
Figure 5: Duration of work at Jumeirah........................................................................................32
Figure 6: Effectiveness of reward in motivation...........................................................................33
Figure 7: Types of reward motivating employees.........................................................................34
Figure 8: Effect of organizational policies in reward system........................................................35
Figure 9: Effectiveness of reward system on motivation..............................................................36
Figure 10: Effect of reward system in male and female employees..............................................37
Figure 11: Satisfaction level of reward system..............................................................................38
Figure 12: Improving the reward system at Jumeirah...................................................................39