Role of Strategic Management in Developing Organizational Behavior

This research dissertation investigates the role of strategic management in developing favorable organizational behavior. The study focuses on Cadbury, a British multinational confectionery company, and explores the impact of strategic management on organizational behavior. The research uses a quantitative approach and includes both primary and secondary research. The findings highlight the importance of strategic management in enhancing organizational behavior and improving business operations. Recommendations are provided to enhance the operational ability of the business.