Investigating Factors for Successful Brand Extensions in Case of Low Fit: Adidas and Toyota

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Added on 2022/11/07

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This dissertation investigates the factors that play a facilitating role in brand extensions for low fits for popular and well-known brands, Adidas and Toyota. It reviews David Aaker's brand equity model and analyzes the correlation matrix obtained for both brands.

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Investigating Factors for Successful Brand Extensions in Case of Low Fit: Adidas and Toyota

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