DISSERTATION. Benefits and drawbacks of the global busi

Running Head: DISSERTATION
Benefits and drawbacks of the global business environment on Dahabshil

DISSERTATION 2
Executive summary
The primary purpose of this study is to evaluate the benefits and drawbacks of the global
business environment on Dahabshil. In this report many chapters have been discussed like
introduction, literature review, research methodology, result in analysis, stakeholder analysis,
research methodology review, conclusion and recommendation, and personal reflection. The
introduction section support to comprehend the aim and objectives of the research and
research background. The literature review critically evaluates the benefits and drawbacks of
the global business environment on Dahabshil. In this study, the researcher has used the
mixed research design, primary data collection method, statistical data analysis, survey
through questionnaire method, and probability sampling method for collecting the
information towards the study and meet the research objectives effectively. The key
stakeholder of Dahabshil is customer, managers, and executives that have used the written
and verbal communication for conversing on the organizational task.

DISSERTATION 3
Table of Contents
Executive summary....................................................................................................................2
CHAPTER 1- INTRODUCTION AND BACKGROUND.......................................................3
Research title..........................................................................................................................3
Research background..............................................................................................................3
Research aim and objectives..................................................................................................3
Research questions.................................................................................................................4
Gantt chat description.............................................................................................................4
CHAPTER 2- DETAILED LITERATURE REVIEW..............................................................6
CHAPTER 3- METHODOLOGY.............................................................................................8
Research Onion Framework...................................................................................................8
Research Philosophy..............................................................................................................8
Research Approach.................................................................................................................9
Research strategy....................................................................................................................9
Research design....................................................................................................................10
Data collection method.........................................................................................................10
Data analysis.........................................................................................................................11
Sampling method..................................................................................................................11
Survey through questionnaire..................................................................................................11
CHAPTER 4- RESULTS OF YOUR RESEARCH.................................................................14
Introduction..........................................................................................................................14
Demographic factor..............................................................................................................14
Research Objectives based questions...................................................................................16
References................................................................................................................................28
Table 2: Gender...................................................................................................................................16
Table 3: Age........................................................................................................................................17
Table 4: Experience.............................................................................................................................17
Table 5: Global business atmosphere..................................................................................................18
Table 6: External and internal factor might influence the atmosphere of the global business..............19
Table 7: an organization desire to launch their products and services.................................................20
Table 8: Trade tax could play an imperative role in influencing the overall business..........................21
Table 9: Global business atmosphere could create the cultural issues at the working place that could
negative impact on the overall outcome of the study...........................................................................22
Table 10: Strict customer relationship management regulation standard policy could affect to the
business practices................................................................................................................................23
Chart 1: Gender...................................................................................................................................17
Chart 2: Age........................................................................................................................................18
Chart 3: Experience.............................................................................................................................19
Chart 4: Global business atmosphere...................................................................................................20
Chart 5: External and internal factor might influence the atmosphere of the global business..............21
Chart 6: an organization desire to launch their products and services..................................................22
Chart 7: Trade tax could play an imperative role in influencing the overall business..........................23
Chart 8: Global business atmosphere could create the cultural issues at the working place that could
negative impact on the overall outcome of the study...........................................................................24
Chart 9: Strict customer relationship management..............................................................................24

DISSERTATION 4
CHAPTER 1- INTRODUCTION AND BACKGROUND
Research title
The benefits and drawbacks of the global business environment on Dahabshil.
Reason for selecting Dahabshil
Dahabshil is an organization that offers funds transfer services with higher security to its
consumers as it could not be considered by their competitors. It will support to increase the
competitiveness of the firm in the marketplace. Headquarter of this is located in Dubai,
United Arab Emirates. Dahabshil has a deal with more than 126 countries as it has employed
more than 2000 people in their organization. The main reason for selecting this organization
is that the investigator is from Somali and it is also located in the Somali that could be
effective for conducting the survey and collecting data. It will also save my traveling cost that
can be essential for the research.

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Research background
In the current era, it is effective for the Dahabshil for increasing their understanding of the
benefits and drawbacks of the global business atmosphere on organizational performance.
The global business environment could be influenced by certain factors, as it could know as
intercultural effectiveness, competitive dynamics, and technological advancements. It is
stated that major advantage of using the global business atmosphere could enable the firm to
gain the awareness of products and services among a huge number of consumers at one time,
which would enhance the probability of getting the positive outcome (Noe, et al., 2017). It
would also a positive impact on the trade taxes of business and enables to obtain a higher
outcome. Apart from this, it is examined that there are certain disadvantages of using global
business atmosphere named cultural complications, various culture, and languages and
religions. It would decline the overall financial performance of the organization. Hence, the
employee of Dahabshil should deeply evaluate this concern for declining the issues at the
time of dealing at the global level (Shenkar, Luo, and Chi, 2014).
Research aim and objectives
The main aim of this study is to evaluate the benefits and drawbacks of the global business
environment on Dahabshil. The following research objectives will be accomplished by the
researcher:
 To identify the impact of the global business environment in the organizational
performance: in a context of Dahabshil
 To identify the benefits and drawbacks of the global business environment: in a
context of Dahabshil
 To discover the measurable recommendations for dealing with the changing global
business environment; in a context of Dahabshil

DISSERTATION 6
Research questions
 The benefits and drawbacks of the global business environment on Dahabshil
Gantt chat description
The following Gantt chart demonstrates the time that will be considered at the time of
completing the research activity:
Activities 1st to
3rd
Week
4th to a
10th
week
11th to
13th
Week
14th to
17th
Week
18th to
21st
Week
22nd
to 23rd
Week
16th
Week
Selection of the topic
Data collection from
primary sources
Creating layout
Literature review
Analysis and
interpretation of
collected data
Findings and analysis of
data
Conclusion of the study
Formation of draft
Submission of final work
The Gantt chart is effective for determining the timing of research activities as it would be
effective to collect meet each activity at least time. There are certain activities that will be
considered by the researcher in the study like Selection of the topic, Data collection from

DISSERTATION 7
primary sources, Creating a layout, Literature review, Analysis and interpretation of collected
data, Findings and analysis of data, Conclusion of the study, Formation of the draft, and
Submission of final work. From the analysis of the above table, it is evaluated analysis and
interpretation of collected data in 10 weeks. Moreover, the researcher will focus on data
analysis due to eliminating the time and cost. From this table, it is ensured that the researcher
has completed in the predetermined period.

DISSERTATION 8
CHAPTER 2- DETAILED LITERATURE REVIEW
According to Namada (2018), a global business could be determined by different components
like competitive factors, intercultural effectiveness, and technical advancement. It is stated
that there are two factors that might influence the atmosphere of the global business named
external and internal atmosphere. Political, social, economic, technical, and economic factor
that could be an external factor as it could influence the overall outcome of the study. Apart
from this, it is evaluated that marketing intermediaries, suppliers, customers, and competitors
are determined as the internal factors that could also influence the performance of the firm
(Lawrence and Weber, 2014).
In support of this, Cavusgil et al. (2014) examined that if an organization desire to launch
their products and services at the international level then they could be need of gaining the
awareness of goods and services. The brand awareness is imperative for business due to get a
reliable outcome. For launching the new product in the marketplace brand awareness in very
imperative for the firm. Bendell (2017) stated that unacceptable that the international market
could be the biggest platform for operating the business and getting competitive benefits.
On the other side, Thompson Strickland and Gamble (2015) examined that brand awareness
could easily enhance the sustainability of the firm in the specified marketplace. In the
international market business atmosphere, the developing brand image could be simply
accomplished by considering the decision making the process. Rugman and Verbeke,
(2017) stated that trade taxes could directly affect the organizational performance of the
organization. The taxes of tax could directly affect the foreign exchange market. The
restriction on the important procedure could influence the overall exchange rate in both
favorable and unfavorable way. In addition, it is stated that trade tax could play an imperative
role in influencing the overall business (Lazzarini, 2015).

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Sahut and Peris-Ortiz (2014) argued that global business atmosphere could create cultural
issues at the working place that could negatively impact on the overall outcome of the study.
It is also stated that the different language, religious, various culture in the international
market and changing requisites become a major concern for the firm. It is evaluated that the
global market could enchase the expectation of the consumers, which will decline the
opportunity to get a reliable outcome. It is stated that emotional values from the perspective
of customers could create a challenge for the firm at the international market (Laszlo and
Cescau, 2017).
In support of this, Kuratko Hornsby and Hayton (2015) illustrated that after the launching of
new product in the global market, the organization needs to use trade laws for introducing in
the new market. With respect to declining the competitiveness of the market, the organization
will use the competitive regulations for managing the business. It is stated that strict customer
relationship management regulation standard policy could affect business practices. It is also
stated that the rate of taxation fluctuates rapidly, which could impact on the financial
situation of the firm. It is also stated that values liabilities, as well as assets, could directly
impact the performance of the business. In addition, it is evaluated that competitiveness could
decline the revenue of the firm (Cole, 2015).
Summary
It can be summarized that the literature review is effective for collecting theoretical
information towards the research matter. In this study, the literature review used to support
findings that are effective for increasing the reliability of the study outcome. Apart from this,
the primary research method leads to the investigator to answer the research question and
make a favorable decision in favor of the research matter.

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CHAPTER 3- METHODOLOGY
Research Onion Framework
In the research methodology section, research scholar would use the research onion
framework which considers several tools such as research method, strategies, and research
approach. It would support the researcher to accumulate feasible data for achieving the aims
and objectives of the research. Research onion framework would facilitate the investigator to
gain depth knowledge towards research tools and techniques (Mangan, Lalwani, and Lalwani,
2016). This framework is created by Saunders to get relevant information about research
tools.
Figure 1: Research Onion Framework
(Source: Omotayo and Kulatunga, 2015).
Research onion framework would be useful as it would assist the investigator to choose the
suitable method for conducting the research study in an appropriate way. As per this
framework, the researcher would perform the research in a systematic manner that is
described below:
Research Philosophy
Research philosophy is an imperative facet in the research methodology section as it supports
the researcher to gather, evaluate and utilize the gathered data in current research concern.

DISSERTATION 11
Relevant ideas and opinion related to research matter are executed in the investigation by
using research philosophy appropriately (Epstein, 2018). Research philosophy consists of two
types which are positivism philosophy and interpretivism philosophy. In this research study,
interpretivism research philosophy would be practice by research scholar due to the
subjective nature of research concern. This philosophy would lead the research scholar to
evaluate and get depth knowledge of the research concern. Along with this, research
philosophy would also assist the researcher to enhance the quality of investigation (Cavusgil,
and Knight, 2015).
Research Approach
In the research methodology, the research approach is a vital aspect as it depicts the main
reason to select the targeted research procedure. Two types of research approach could are
used in the research study that is deductive research approach and inductive research
approach. Under the deductive research approach, the researcher has made a hypothesis and
accept or reject the collected data as per the hypothesis (Carroll and Buchholtz,
2014). Whereas, the inductive approach is practiced by the researcher to adequately analyze
the accumulated data and also aids the researcher to enhance the non-numerical knowledge
related to the research concern. This study has considered the inductive approach as
compared to the deductive approach for conducting the research in a systematic manner and
obtain reliable information about the research matter. The deductive approach could be
complicated as compared to the inductive approach hence this method has not considered.
The inductive approach method could facilitate to get the information from different sources
like articles, books, online and offline sources. It could supportive of increasing the reliability
of the research outcome (Avram, 2014).

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Research strategy
The research strategy is leading to the participants for collecting reliable information towards
the research matter. There are certain methods which are consistent of research strategies like
a case study, survey through questionnaire, content analysis method, and literature review
method. In this, the researcher has used the survey through questionnaire method, which
leads to collect direct responses of the participants towards the research issue. It could also
increase the reliability of the research outcome. This method is more suitable as compared to
another method (Audretsch, Lehmann, and Wright, 2014). Moreover, the literature review
method is practiced by the investigator for getting the feasible content towards the research
matter. It could also be effective in the attainment of the research task. In addition, it is also
found that the survey through the questionnaire is collected by face by face to interaction. It
could also lead to meet the aim and objectives of the research matter effectively (Saeidi, et
al., 2015).
Research design
The research design is effective for collecting the information towards the research matter.
The research design could consider two methods like qualitative, quantitative, and mixed
method. For conducting this study, the researcher has practiced mixed research design as it
allows to the investigator for conducting the theoretical and numerical information about the
research matter (Meyer and Peng, 2016). This method is effective for conducting this study in
a systematic manner. The qualitative method only allows getting the non-measurable
information while the quantitative method facilitates to get statistical information. Both
methods could be mandated to get limited information that would directly effect on the
overall performance of the research outcome. In this study, the mixed method has been
considered due to obtaining benefits of both methods qualitative as well as quantitative
method (Kennedy, Welch, and Monshipouri, 2017).

DISSERTATION 13
Data collection method
The data collection method is effective for collecting the information towards the research
matter. There are two kinds of methods that are considered by the investigators named
primary and secondary data collection method. In this study, the primary and secondary
method has been practiced due to getting favorable information with respect to the research
dilemma (Aharoni, 2014). The primary data is collected by entailing different methods like
survey through questionnaire method. It increases the reliability of the research outcome. The
secondary data will be collected by considering different sources like articles, books,
journals, company websites, and articles. It could be effective in the attainment of the
organizational task.
Data analysis
The data analysis method is effective for evaluating the collected information and meets the
research issue. This study considers the statistical data analysis method and literature review
method to collect the data (Marquis and Raynard, 2015). The statistical tool is considered to
numerical data by considering the Ms-Excel software method, which could increase the
reliability and validity of the research outcome. The literature review method will lead to
evaluate conceptual information and reach a reliable conclusion (Hertwich, et al., 2015).
Sampling method
Sampling method could consider two kinds of method like probability and non-probability
sampling method (Piekkari, Welch, and Welch, 2014). This research considers the probability
sampling method to select the sample size for conducting this study. This method enables to
the investigator to give the equal chance to all research candidate to be a part of the study and
share their opinion and views towards the research matter (Bhamra and Lofthouse,
2016). This method is simple as compared to the non-probability sampling method. The non-
probability sampling method could create the biases in the study as it facilitates to select the

DISSERTATION 14
participants on behalf of age, gender, education, and experience. The probability sampling
method is less time consuming and costly as compared to the non-probability sampling
method. This study conducted on the 50 employees of Dahabshil for collecting their opinion
with respect to the research matter.
Survey through questionnaire
Disclaimer
This survey is taken only for educational purpose. Your privacy will not be shared with any
other third parties by any other means and will keep secure. Your opinions will also be
respected and will not use for any other materials.
Demographic questions
Characteristics about you and your work (please circle/complete)
What is your gender? (Please circle)
A. Male
B. Female
What is your Age?
1. Under 32
2. 32 – 47
3. 47 above
Please tick mark on your experience?
Under 2 years
3-11 years
12-15 years
More than 15 years
Research objectives bases questions

DISSERTATION 15
Do you think that global business atmosphere that affects the overall business
performance?
Yes
No
Do you think that external and internal factor might influence the atmosphere of the global
business?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
In your opinion, if an organization desire to launch their products and services at the
international level then they could be need of gaining the awareness of goods and services.
A. Strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree
Do you believe that trade tax could play an imperative role in influencing the overall
business?
A. Yes
B. No
Do you agree that global business atmosphere could create cultural issues at the working
place that could negatively impact on the overall outcome of the study?

DISSERTATION 16
A. Strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree
In your opinion, strict customer relationship management regulation standard policy could
affect business practices?
A. Yes
B. No

DISSERTATION 17
CHAPTER 4- RESULTS OF YOUR RESEARCH
Introduction
The data analysis is effective for evaluating the collected data and reach a reliable conclusion.
There are certain tools that are considered in the data analysis like statistical data analysis
method. The investigator has used the Ms-Excel software to examine the collected data and
reach at the reliable conclusion (Waters and Rinsler, 2014).
Demographic factor
The demographic factor could lead to the researcher for making the positive relationship
between the research candidates and researcher. This factor could support to gain personal
information about research candidates.
Table 1: Gender
Gender
M
ale 25
Fe
male 25
Chart 1: Gender

DISSERTATION 18
50%50%
Gender
Male
Female
With respect to the above table and chart, it is addressed that females and males were
considered for conducting this study. 25 out of 50 research candidates male and remaining
were females. The primary aim of selecting both is to collect different responses of the
participants.
Table 2: Age
Age
Under
32 35
32 – 47 10
47
above 5
Chart 2: Age

DISSERTATION 19
Under 32
32 – 47
47 above
0 5 10 15 20 25 30 35 40
35
10
5
Age
With respect to the above table and chart, it is examined that 35 out of 50 research candidates
came in the age group of under 32. 10 out of 50 candidates have comes in the age group of
32-47. Thus, it is evaluated that the age factor could affect the overall performance of the
organization.
Table 3: Experience
Experience
Under 2 years 20
3-11 years 25
12-15 years 3
More than 15 years 2
Chart 3: Experience

DISSERTATION 20
Under 2 years 3-11 years 12-15 years More than 15 years
20
25
3 2
Experience
On behalf of the above table and chart, it is addressed that the researcher has selected the
under 2 years to more than 15 years of experienced individuals. The investigator has selected
20 out of 50 candidates who have less than 2 years of experience. 25 out of 50 had 3-11 years
of experience. The researcher has also select 2 out of 50 employees who have more than 15
years of experience.
Research Objectives based questions
Table 4: Global business atmosphere
Global business
atmosphere
Yes 30
No 20
Chart 4: Global business atmosphere

DISSERTATION 21
60%
40%
Global business atmosphere
Yes
No
With respect to the above chart, it can be stated that most of the research candidates seek that
global business atmosphere that affects the overall business performance. From the data, it is
found that 30 out of 50 research participants were agreed with the same statement. 20 out of
50 research candidates disagreed with the statement.
Table 5: External and internal factor might influence the atmosphere of the global
business
The external and internal factor might
influence the atmosphere of the global
business
Strongly Agree 30
Agree 10
Neutral 2
Disagree 3
Strongly Disagree 5
Chart 5: External and internal factor might influence the atmosphere of the global
business

DISSERTATION 22
Strongly Agree Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
30
35
External and internal factor might influence the
atmosphere of the global business
With respect to the above table and chart, it is evaluated that 40 out of 50 research candidates
were believed that external and internal factor might influence the atmosphere of the global
business. 8 out of 50 employees disagreed with the same statement.
Table 6: an organization desire to launch their products and services
if an organization desire to
launch their products and
services at the international
level then they could be need
of gaining the awareness of
goods and services
Strongly Agree 15
Agree 25
Neutral 2
Disagree 5
Strongly Disagree 3
Chart 6: an organization desire to launch their products and services

DISSERTATION 23
Strongly Agree Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
30
if an organiz ati on desir e to
launch their pr oducts and
ser vices at the internati onal
level then they could be need
of gaining the awareness of
goods and services
With respect to the above table and chart, it is illustrated that 40 out of 50 research candidates
believe that if an organization desire to launch their products and services at the international
level then they could be need of gaining the awareness of goods and services. Apart from
this, it is examined that 10 out of 50 research participants disagreed with the same statement.
Table 7: Trade tax could play an imperative role in influencing the overall business
Trade tax could play an
imperative role in influencing
the overall business
Yes 30
No 20
Chart 7: Trade tax could play an imperative role in influencing the overall business

DISSERTATION 24
60%
40%
Trade tax could play an imperative
role in influencing the overall
business
Yes
No
As per the above table and chart, it is examined that 30 out of 50 research participants
believed that trade tax could play an imperative role in influencing the overall business. 20
out of 50 research candidates disagreed with the statement.
Table 8: Global business atmosphere could create cultural issues at the working place
that could negatively impact on the overall outcome of the study
The global business atmosphere could
create cultural issues at the working place
that could negatively impact on the overall
outcome of the study
Strongly Agree 25
Agree 10
Neutral 3
Disagree 8
Strongly Disagree 4
Chart 8: Global business atmosphere could create cultural issues at the working place
that could negatively impact on the overall outcome of the study

DISSERTATION 25
Strongly Agree Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
30
Global business atmosphere could create the
cultural issues at the working place that could
negative impact on the overall outcome of the
study
With respect to the above table and chart, it is stated that 35 out of 50 research candidates
believed that global business atmosphere could create the cultural issues at the working place
that could negatively impact on the overall outcome of the study. In addition, it is found that
12 out of 50 candidates disagreed with the statement.
Table 9: Strict customer relationship management regulation standard policy could
affect the business practices
Strict customer relationship
management regulation
standard policy could affect to
the business practices
Yes 40
No 10
Chart 9: Strict customer relationship management regulation standard policy could
affect the business practices

DISSERTATION 26
80%
20%
Strict customer relationship
management regulation standard
policy could affect to the business
practices
Yes
No
With respect to the above table and chart, it is addressed that 40 out of 50 research candidates
were agreed that strict customer relationship management regulation standard policy could
affect the business practices. 10 out of 50 research candidates disagreed with the same
statement.

DISSERTATION 27
CHAPTER 5- STAKEHOLDERS
Dahabshil has many stakeholders like manager, customers, and employees. It could also be
effective for operating the business and reach a reliable conclusion. These stakeholders are
key people of the organization, the firm should focus on such people due to accomplishing
the organizational task (Crane, et al., 2014). It can be stated that a firm should consider such
people due to operating the business in a systematic manner and making a reliable
conclusion. It is also found that the global business atmosphere could be influenced by these
people.
There are certain channels of the communication for communicating with their stakeholders
named written and verbal method. In this, the organization has considered both verbal and
non-verbal method. From the application of the verbal method, the organization could
directly meeting with stakeholders and comprehend their opinion and views of the research
candidates towards research matter (Knechel and Salterio, 2016).
This method is effective for face to face interaction and making a favorable decision
accordingly. The organization could also use the email method and indirectly communicate
with stakeholders and meet the aim of the study accordingly. The written communication is
more valid as compared to the verbal method, which leads to obtaining the favorable result in
the context of current matter. The written communication method could enable the sender as
well as receiver to use different sources by which the written communication will be possible
(Al–Aali, and Teece, 2014). This method is a reliable method and leads to make a judgment
in favor of the concern. The written communication no need to person contact towards
research issue. It is examined that written communication could save money due to securing
the cost and money of the firm. It can be concluded that the evaluative conclusion is effective
for comprehending the research. It can be illustrated that an effective method of

DISSERTATION 28
communication could lead to making the decision accordingly. The conclusion section could
also lead to gain depth information towards the research issue (Cano-Kollmann, et al., 2016).

DISSERTATION 29
CHAPTER 6 -CONCLUSIONS AND RECOMMENDATIONS
With respect to the above interpretation, it can be summarized that global business
atmosphere that affects the overall business performance. It can also be concluded that
external and internal factor might influence the atmosphere of the global business. It can be
illustrated that if an organization desire to launch their products and services at the
international level then they could be need of gaining the awareness of goods and services
(Vanpoucke, Vereecke, and Wetzels, 2014). It can be concluded that trade tax could play an
imperative role in influencing the overall business. It can also be illustrated that global
business atmosphere could create cultural issues at the working place that could negatively
impact on the overall outcome of the study (Collings, 2014). It can also be summarized that
strict customer relationship management regulation standard policy could affect business
practices (Mamic, 2017). It can also be summarized that global business atmosphere could
directly impact on the overall performance of the organization. It can be recommended that
an organization could use different strategies for preventing issues of global business, which
could lead to getting a reliable outcome (Herrera, 2015). It can be evaluated that there are
certain elements which could negatively impact on the global business atmosphere like
fluctuation in the market trends, trade laws, culture, languages and religions, cultural
complications, influences decreasing revenue, and competitiveness. It could influence the
overall organizational outcome (Burns, Bush, and Sinha, 2014). It can also be recommended
that an organization could use certain tools and techniques for operating the business at the
global level like improvement of communication skills, modern technology implication, and
cultural diversity management. It could support the firm for operating the business and get a
higher outcome. It can also be recommended that an organization should also need to
comprehend the strategies of competitors due to operating the business and leads to obtain
higher outcome (Fiksel, 2015).

DISSERTATION 30
CHAPTER 7- REVIEW OF METHODOLOGY
This study has considered a small sample size that is quite a negative impact on the overall
outcome. In this, the researcher has considered 50 employees for conducting this study. The
researcher will consider 100 employees for further study. In the future, the researcher will
also use SPSS tool for evaluating the collected data and reach a reliable and valid conclusion.
The investigator will use a larger sample size for deeply evaluating the study and reach a
reliable conclusion.

DISSERTATION 31
CHAPTER 8- PERSONAL REFLECTIONS
I gained my understanding of the advantages and disadvantages of the global business
atmosphere. In this, I comprehend many sections like introduction, literature review, research
methodology, result and findings, stakeholder analysis, conclusion, and recommendation. I
also gained my understanding of the research issue. It could also be imperative to deeply
evaluate the situation that will be effective for working in the upcoming period at the global
business atmosphere (Uhlig, et al., 2014). I understood different factor like external as well as
internal that might influence the atmosphere of the business environment. I analyzed that
political, social, economic, legal, and technical factors that might directly impact on the
organizational performance. I also observed that there are certain internal elements that might
influence the overall outcome like consumers, managers, competitions, and market
intermediaries (Zeschky, Winterhalter, and Gassmann, 2014). It is evaluated there are many
drawbacks that may impact on the global business environment like fluctuation in the market
trends, trade laws, culture, languages and religions, cultural complications, influences
decreasing revenue, and competitiveness (Tarutė and Gatautis, 2014). I also gained my
understanding of the literature review that facilitates to gain the depth of conceptual
information towards research matter. I gained my understanding of the Gantt chart that
facilitates to me for determining the time of research activity to reach a reliable conclusion. I
also observed that there are certain elements that are considered in the study. I also gained my
understanding of the writing skills that are imperative of this study. I analyzed that the
literature review data is collected by considering different sources like books, journals,
academic sources, online and offline sources. From this study, I gained my depth knowledge
about the research matter (Cook, 2017). I improved my knowledge about research
methodology that assists me to increase my depth knowledge in the context of research
matter. There are certain sources that are considered in the study like research approach,

DISSERTATION 32
research strategy, data collection method, data analysis method, ethical consideration, and
research limitation. It could also be effective in collecting reliable information about research
matter. In addition, I also gained my understanding of the sampling method which leads to
select suitable sample size for conducting the study and meet the aim and objective of the
research matter. It is examined that the research methodology is effective in the attainment of
the research goal by considering the different methods (Arkorful and Abaidoo, 2015). It is
evaluated that research tool could be effective to operate the process of research (Clarysse, et
al, 2014). I also gained my understanding of the research approaches that lead to getting a
reliable outcome. I understood that there are certain elements, which might be considered by
a research scholar to manage research activity appropriately. I also understood how a
researcher will evaluate any situation before taking the decision. Apart from this, it is
evaluated that depth understanding about different tools and techniques could be effective in
meeting the objectives of the research matter (Schaltegger and Wagner, 2017). I also gained
my knowledge about the research proposal, which will lead to obtaining a favorable result. I
also understood how a researcher will get benefits in the least time. I gained my personal as
well as professional skills that will be effective to making a transparent relationship with
others. It is evaluated that I will be capable to obtain reliable outcome (Hashemi Karimi and
Tavana, 2015). Moreover, I gained my understanding of stakeholder that are key people of
the organization that directly impact on the organizational performance. I gained my
understanding of many communication methods that lead to select a suitable method of
conversation and research outcome. In this, I enhanced my knowledge about two methods
like written and verbal communication method. I observed that both methods have been used
by the firm to converse on any concern and increase the probabilities of getting a favorable
outcome. I also improved my many skills which are associated with listening skills, writing

DISSERTATION 33
skills, management skills, and behavior. It will lead to making my career in the reputed
organization for long-term (Gunningham, and Sinclair, 2017).
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1.

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