Beverage E-Commerce website Solution to Warehouse

Running head: DISSERTATION
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Title of Your Project: Beverage E-Commerce website Solution to Warehouse (Alcohol
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Number of Words:6,388
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DISSERTATION
Declaration
This dissertation is my own original work and has not been submitted elsewhere in fulfilment of
the requirements of this or any other award
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DISSERTATION
Abstract
The undertaken research aims in discussing the benefits of incorporation of ecommerce in in a
wholesale alcohol business. The cash and carry alcohol business in London can incorporate
ecommerce business in their daily business processes. The research investigation mainly aims in
interviewing the customers to understand the key benefits of ecommerce. The research study has
been completed by collection of both primary and secondary data. The secondary data is
obtained in form of literature review. The findings of the literature review section is further
supported by the data that are obtained from the secondary sources. The process of data
collection that is chosen for this particular study is interview. The customers of the wholesale
alcohol company are interviewed to understand their views concerning the incorporation of
ecommerce in the existing business model. The interview questions were set on basis of the data
obtained from the secondary sources. The respondents of the interview are the customers of the
shop who have provided their consent to provide data. The undertaken study has discussed the
various benefits that an organization can gain by incorporation of ecommerce in their daily
business module. The most primary benefit is increase in the satisfaction of the customers.
However, there are certain concerns linked with the incorporation of ecommerce in the existing
business module. It is critical to understand that ecommerce is linked with certain security issues.
Effective management of these security issues are necessary. Also, it is quite integral for the
staffs to understand the change in the business processes so that a new technology and a different
business module can be incorporated in the existing business module of the cash and carry
alcohol business.
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DISSERTATION
Table of Contents
Table of Tables....................................................................................................................5
1. Introduction......................................................................................................................6
1.1. Background and Rationale........................................................................................6
1.2. Research Aims and Objectives.................................................................................7
2. Literature Review and Evaluation...................................................................................7
2.1. Introduction...............................................................................................................7
2.2. Business Model of Cash & Carry.............................................................................8
2.3. Optimization of Alcohol for ecommerce..................................................................9
2.4. Changes in Business Model of Cash and Carry......................................................10
2.5. Realization of Ecommerce Benefits in Cash and Carry.........................................11
2.6. Chapter Summary...................................................................................................12
3. Research Methodology..................................................................................................13
3.1. Introduction.............................................................................................................13
3.2. Method Outline.......................................................................................................13
3.3. Research Philosophy...............................................................................................14
3.4. Research Approach.................................................................................................15
3.5. Research Design.....................................................................................................16
3.6. Process of Data Collection......................................................................................17
3.6.1. Sampling..........................................................................................................18
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DISSERTATION
3.7. Data Analysis Method............................................................................................19
3.8. Ethical Consideration..............................................................................................19
4. Discussion of Results/Analysis and Findings................................................................20
4.1. Introduction.............................................................................................................20
4.2. Data Collection.......................................................................................................20
4.3. Qualitative Data Analysis/Results..........................................................................21
4.4. Discussion and Chapter Summary..........................................................................23
4.5. Limitations..............................................................................................................24
5. Conclusion.....................................................................................................................25
5.1. Linking with Objectives.........................................................................................25
5.2. Future Scope...........................................................................................................27
References..........................................................................................................................28
Appendix............................................................................................................................33
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DISSERTATION
Table of Tables
Table 1: Illustrating the Research Methods Chosen..........................................................11
Table 2: Showing the Responses of the Interview.............................................................32
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DISSERTATION
1. Introduction
Ecommerce is an activity of buying or selling of products over internet. Electronic
commerce and its use have increased over the years mainly because of the benefits it offers.
There are certain significant benefits of incorporation of ecommerce in a business and it provides
the increasing accessibility of the products offered by a company (Ribadu and Rahman 2017). A
research study has been undertaken to analyse the benefits of introducing an ecommerce website
solution to manage the warehouse.
1.1. Background and Rationale
Cash & Carry is a wholesale and on trade wine company and is into business of
distribution of a wide range of liquors. Since the company is running a wholesale business in
London, incorporation of ecommerce into the business can prove to be beneficial for the business
survival (Lo and Lam 2015.). A cash and carry business process generally refers to the business
model that virtually excludes the transaction of the credits and therefore, it requires an upfront
payment of all the goods and services (Cristache, Micu and Susanu 2014). It is significantly
important to understand the benefits that can be obtained by incorporation of ecommerce into
this cash & Carry business that is based in London.
The undertaken study aims in understanding the benefit of making use of ecommerce in
website solution to warehouse for the wine company. Since the ecommerce website offers
effective benefits to the company in managing their business processes. The undertaken study is
justified as it will evaluate the working principle of the business of cash and carry in London.
The importance of ecommerce in management of the warehouse and easier business flow will be
examined in this particular study and therefore the choice of the research is justified. Also the
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DISSERTATION
research will be analysing the process in which the retailers business can be effectively managed
by incorporation of ecommerce (Chaffey, Hemphill and Edmundson-Bird 2019). In the
following section the aims and the objectives of the study are identified and highlighted. The
fulfilment of the undertaken research is linked with achievement of the identified aims and
objectives.
1.2. Research Aims and Objectives
Research Aim: The aim of the research is to analyse the benefit of ecommerce in the cash
and carry wine company based on London.
Research Objectives: The key objectives that will be analysed in the undertaken research
are indicated as follows-
 To understand the concept and benefit of ecommerce in Cash & Carry
 To analyse the existing business model of Cash & Carry
 To understand the need of incorporation of ecommerce in wholesale alcohol
business
 To recommend strategies for effective incorporation of ecommerce in the existing
business model.
The fulfilment of the above identified objectives will ascertain that the main aim of the
research has been covered with the completion of the research. The study will further analyse the
benefits of incorporation of ecommerce in the regular business process of the wholesale business
of cash & Carry.
2. Literature Review and Evaluation
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