Dissertation: Analysis of Employee Attitudes and Perceptions at Virgin

This dissertation chapter presents the findings from a questionnaire administered to 10 employees of Virgin. The research employs thematic analysis to explore employee attitudes and perceptions across various dimensions. Key themes include employees' willingness to embrace change, take on new tasks, and assist colleagues, reflecting a positive and collaborative work environment. The findings also highlight employees' ability to identify challenges and opportunities, their self-motivation, adaptability, and focus on their work. Furthermore, the research reveals high levels of employee engagement, satisfaction, and a strong sense of involvement in their work, along with a positive perception of Virgin's commitment to diversity, corporate social responsibility, and its stable financial well-being. The analysis underscores a culture that promotes teamwork, satisfaction, and a sense of purpose among employees.

Dissertation
Findings
1

TABLE OF CONTENTS
4.1 Introduction............................................................................................................................3
4.2 Results from the questionnaire..............................................................................................3
2

4.1 Introduction
The chapter of findings is considered as one of the most important chapters of the
dissertation. Furthermore, researcher uses different tools and techniques in order to derive
suitable findings from the data collected through various sources. It can be asserted that for the
present dissertation, scholar has gained information from primary sources. A well-structured
questionnaire has been used for the purpose of collecting information from 10 employees of
Virgin (Amelina, 2012). Apart from this, it can also be expressed that findings of dissertation has
been presented with the help of using method of thematic analysis. Different types of charts and
tables have been used by the researcher in order to present findings of present research.
4.2 Results from the questionnaire
4.2.1
Theme 1: Employees in Virgin are ready and willing to accept the change
20%
10%
40%
30%
Employees in my organization willingly accept
change.
Strongly Disagree
Disagree
Agree
Strongly Agree
From the data collected through a well-structured questionnaire, it has been found that
majority of the employees working in Virgin are willing to accept the. It can be expressed that
data has been collected from 10 employees and out of 10, majority which is 4 employees agree
with the statement mentioned above (Bal, Kooij and De Jong, 2013). Furthermore, 3 employees
strongly agree, 1 disagrees and 2 strongly disagree with this fact.
Theme 2: employees are willing to take new task in Virgin
3

20%
2
20%
20%
40%
Employees here are willing to take on new tasks as needed.
Strongly Disagree Disagree Agree Strongly Agree
From the primary data gathered, it has been found by researcher that employees working in
Virgin are willing to take new tasks as and when it is required .Here, the data for present
dissertation has been collected from 10 employees and it has been found that majority of
respondents, that is, 4 strongly agree with the statement (Breevaart and et.al., 2014).
Furthermore, 2 employees strongly disagree, 2 disagree and the remaining 2 agree with the fact
that employees are willing to take new task as and when it is needed.
Theme 3: Employees in virgin are ready to help each other as and when it is required
20%
10%
40%
30%
Employees in my organization take the
initiative to help other employees when the
need arises.
Strongly Disagree
Disagree
Agree
Strongly Agree
4

Information collected from primary sources reveals the fact that people working in Virgin are
always ready to help each other and take initiatives. It can be expressed that the selected business
enterprise has developed an effective culture which always promotes team work among all its
staff members. The information has been collected from total 10 respondents and it has been
found that majority which is 4 employees agree whereas 3 strongly agree with this fact. On the
other side of this, 2 respondents strongly disagree whereas 1 respondent disagree with the same.
In terms of percentage, it can be asserted that 40% of the total respondents agree that people
working in Virgin takes initiatives and help each other (Mone and London, 2014). The culture of
help and assistance directly results in carrying out smooth flow of all operations and activities
within the selected business enterprise. Along with this, it also supports in developing strong
coordination among all members working in organization.
Theme 4: Some workers in Virgin are able to identify the challenges and opportunities related
to future
40%
10%
40%
10%
Employees proactively identify future
challenges and opportunities.
Strongly Disagree 4
Disagree 1
Agree 4
Strongly Agree 1
The data collected from primary sources also reveal the fact that there are some people
working in Virgin who are able and capable enough to identify future challenges and
opportunities. Here, the researcher has used 10 employees working in Virgin as a sample size
and it has been found that 40% of the total respondents strongly disagree and 10% of the
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respondents disagree with the above mentioned fact. On the other side of this, remaining 40%
of total respondents agreed and remaining 10% were strongly agree with the same. This shows
that there are certain employees among overall staff who are able to proactively identify the
future challenges and opportunities. It has been found from the data collected that some people
working in Virgin are highly effective and capable to identify the key challenges and
opportunities available in future (Saks and Gruman, 2014). On the other hand, some workers
need to attend training sessions in order to become more effective in terms of doing their work.
Theme 5: Employee working in Virgin always keeps working on even in hard times
10% 10%
80%
Employees here always keep going when the
going gets tough.
Strongly Disagree
Disagree
Agree
Strongly Agree
From the primary data collected, it has been found by the researcher that employees
working in Virgin are self-motivated and they keep going on even in situations when things are
very tough. This can be justified by the fact that out of total 10 respondents, majority which is
80% of them agree with this fact (Truss and et.al., 2013). However, one employee disagreed and
the remaining one was strongly disagreed with the statement. In hard times or tough situations,
workers keep on carrying out their activities and motivating their respective co-workers to give
their best in overcoming the issues faced by organisation.
Theme 6: Different situations are adopted quickly by employees working in Virgin
6

30%
10%50%
10%
In my organization, employees adapt quickly
to difficult situations.
Data collected from primary sources with the help of a well-structured questionnaire
highlights those employees who are working in Virgin and easily able to adapt various situations.
Out of the total, 10 respondents from whom information has been collected, majority that is 50%
of employees agree with the above mentioned fact (Harter and et.al., 2013). On the other side of
this, 10% of respondents strongly agree, 10% disagree and the remaining 30% strongly disagree
with the same.
Theme 7: Employees are completely focused towards their work
10%
80%
10%
When at work, I am completely focused on my
job duties.
Strongly Disagree
Disagree
Agree
Strongly Agree
7

It has been found from the data which has been collected though questionnaire that
people working in Virgin are well aware and completely focused on their duties. The data
collected from the 10 employees reflects that majority of respondents which is 80% agrees that
employee are completely focused on their duties (Kehoe and Wright, 2013). On the other side of
this, 10% of the total respondents strongly agree and the remaining 10% of the respondent
strongly disagree with the same.
Theme 8: Employees are determined enough to give their best in Virgin everyday
60%
40%
I am determined to give my best effort at work
each day.
Strongly Disagree
Disagree
Agree
Strongly Agree
It has been found by the researcher that employee working in Virgin is self motivated and
each day they are giving their best towards success of organisation. Out of the total 10
respondents from whom information has been gained, majority which is 50% agrees with the
above mentioned statement (Knobe and Nichols, S., 2013). On the other side of this, 40% of the
respondent strongly agrees with the same. It has been observed by the researcher that it is the self
motivation of employee which is supporting Virgin
Theme 9: Employees working in virgin are so involved in their work that their day get passed
easily
8

30%
10%
40%
20%
I am often so involved in my work that the day
goes by very quickly.
Strongly Disagree
Disagree
Agree
Strongly Agree
The finding of primary data collected, depicts the fact that workers are highly concentrated in
doing their work and this results in making the day pass very quickly. Here, 40% of the total 10
respondents agree with the fact whereas 20% employees strongly agree with the same. On the
other hand, 10% workers disagree and the remaining 30% employees completely disagree. The
self motivation of employees in virgin supports them to give their best and be involved in the
work which has been assigned by the management (Korschun, Bhattacharya and Swain, 2014).
Theme 10: Employees working in are excited about their work
10%
80%
10%
I get excited about going to work.
Strongly Disagree
Disagree
Agree
Strongly Agree
9

It has been found by the researcher that majority of the employees get excited about going to the
workplace. Here, 80% from the total 10 respondents agrees with this fact whereas 10% strongly
agree with the same. On the other side of this, only 10% of the total 10 respondents strongly
disagrees and feels that employees are not excited about their work (Harter and et.al., 2013).
Theme 11: Majority of the employees feel completely involved in their work
20%
40%
40%
I feel completely involved in my work.
Strongly Disagree
Disagree
Agree
Strongly Agree
The data collected from questionnaire also reflects the fact that most of the workers are
completely involved in their work. Here, 40% of the total 10 respondents agree whereas the other
40% strongly agree with this fact. On the other hand, 20% of the remaining respondents disagree
with the above mentioned statement (Mone and London, 2014). It has been observed by the
researcher that people working in Virgin are completely involved in their work and this has
helped the organization to accomplish its objectives.
Theme 11: People working in Virgin are inspired to meet organizational goals
10

10%
10%
50%
30%
I am inspired to meet my goals at work.
Strongly Disagree
Disagree
Agree
Strongly Agree
The findings of primary data collected, also highlight that most of workers in Virgin are
inspired and motivated enough to meet their goals at workplace. Out of the total 10 respondents,
majority which was 50% agree and the remaining 30% strongly agree with the same. On the
other hand, 10% respondents disagree and the remaining 10% strongly disagree with the above
mentioned fact. It has been observed that the company is using wide range of motivational tools
and techniques in order to encourage and inspire all its workers (Kehoe and Wright, 2013).
Furthermore, the employees are highly motivated in terms of completing their work.
Theme 12: Virgin is dedicated towards diversity and inclusiveness
10%
70%
20%
My organization is dedicated to diversity and
inclusiveness.
Strongly Disagree
Disagree
Agree
Strongly Agree
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It can be expressed that 70% of the total 10 respondents agrees that Virgin is dedicated
towards diversity and inclusiveness. However, 10% of the total respondents strongly disagree
and the remaining 20% strongly agree with this fact. It has been found by the scholar that people
from different culture, social and educational background works together. Furthermore, the
selected business enterprise is managing its diversified workforce in the best possible manner
(Knobe and Nichols, S., 2013).
Theme 13: People working in Virgin are aware that there efforts and work impact
organizational goals
10%
70%
20%
I understand how my work impacts the
organization business goals.
Strongly Disagree
Disagree
Agree
Strongly Agree
It has been found that majority which is 70% of the total respondents agrees that the work
carried out by them impact goals and objectives of business. On the other hand, 10% disagree
and the remaining 20% respondent strongly disagrees with the above mentioned information. It
has been found that each and every employee working in Virgin is aware that its efforts has
direct impact on overall goals of virgin and thus they are giving best of their efforts for
accomplishment of the same.
Theme 14: The culture developed by Virgin is satisfactory
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