Importance of Artificial Intelligence in Business Operations

DISSERTATION IN
BUSINESS STUDIES

Table of Contents
INTRODUCTION ..........................................................................................................................3
Research Aim: .................................................................................................................................3
Research objectives: ........................................................................................................................3
Research question............................................................................................................................3
Literature review..............................................................................................................................3
New techniques of AI used in Sainsbury....................................................................................3
Importance of AI in improvement of business operations..........................................................4
Risk faced by an organisation while using AI............................................................................4
Research methodology ....................................................................................................................5
Potential outcomes...........................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Research Aim:
“To determine the importance of artificial intelligence on the performance of business
operation”. A case study on Sainsbury.
Research objectives:
 To determine the new techniques of artificial intelligence used in Sainsbury.
 To analyse the importance of artificial intelligence in improvement of business operation.
 To examine the risk faced by Sainsbury organisation at the time of using artificial
intelligence.
Research question
 What are the new techniques of artificial intelligence used in Sainsbury?
 Discuss the importance of AI in improvement of business operations?
 What risk might be faced by Sainsbury company at the time of using artificial
intelligence.
Literature review
New techniques of AI used in Sainsbury.
According to the views of Preetipadma, 2020, Artificial intelligence has changed the way
of innovative technologies. It has taken a storm in every industry whether in a hospitality
industry or grocery industry. Many of the new and innovative technologies have occurred in
modern days. Sainsbury uses various innovation in their company to enhance its customers and
employees both. Techniques like Natural language generation- this technology converts
structural data into the native language. Natural language is the set of AI that helps the content
developers to automatize content and verbalize in the desired format (EMERGING
TECHNOLOGIES IN ARTIFICIAL INTELLIGENCE, 2020). Then another is machine learning-
this technique of artificial intelligence helps the company to make familiar decisions with data
analytics performed using formulas or statistical models. Sainsbury uses this technology for
predicting changing preferences of customers, their behaviour and their data. This is importance
for the researcher to conduct this research about this topic because this will help the person in