Meaning and Concept of Hegemony

Added on - 06 Jan 2020

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DISSERTATIONONHEGEMONYANDHOWITISCONSTRUCTEDFROMAMERICANCRIMESTORY1
Table of ContentsCHAPTER 1- Introduction..................................................................................................................31.1 Background of the study...........................................................................................................31.2 Aims and objectives..................................................................................................................31.3 Research questions.....................................................................................................................31.4 Rationale of the study...............................................................................................................41.5 Significance and scope of the study...........................................................................................41.6 Structure of dissertation.............................................................................................................5Chapter 2 Literature Review................................................................................................................72.1 Introduction................................................................................................................................72.2 Meaning and concept of Hegemony..........................................................................................72.3 Awareness of Hegemony from media sources...........................................................................8O.J. Simpson murder case..............................................................................................................112.4 How Hegemony is constructed from American crime story....................................................122.5 Literature gap...........................................................................................................................13Chapter 3 Research Methodology.....................................................................................................15Chapter 4 Data Analysis....................................................................................................................22Chapter 5 Conclusion and Recommendations....................................................................................34Reflective statement...........................................................................................................................37References..........................................................................................................................................382
Illustration IndexIllustration 1: How long you have been in America...........................................................................23Illustration 2: Have you ever faced dominance from culturally dominant people.............................24Illustration 3: Do you agree that media has highlighted the concept of Hegemony..........................25Illustration 4: How much you are influenced from media and the awareness it has generatedregarded Hegemony............................................................................................................................26Illustration 5: Did you see all the telecasts of American Crime Story...............................................27Illustration 6: Do you agree that the ratio of crime has increased after the telecasts of AmericanCrime Story........................................................................................................................................28Illustration 7: Do you think there is a difference in treatment for people from the laws and cops....29Illustration 8: Do you think there is a relationship between mass media and cultural aspects.........30Illustration 9: Do you agree that Hegemony has any relationship with criminal activities and socialconsequences after viewing the telecast of American Crime Story...................................................31Illustration 10: Do you think that Hegemony has influenced masculinity in the society...................32Illustration 11: Do you agree that the aspect of power distance has been changed after thedevelopment of Hegemonic concept..................................................................................................33Illustration 12: Do you agree that inequality is generated in the society due to Hegemonic aspects.343
CHAPTER 1-INTRODUCTION1.1 Background of the studyThis study is based on the concept of hegemony which refers to the leadership or dominanceof one state or group over others. In comparison to past years, dominance of one group over othersis continuously increasing (Surette, 2014). Political and cultural leadership places negative impacton the people who are dominated by others. Nevertheless, people are not highly aware about theconcept of hegemony and its impact on society. The political and cultural dominance can bereduced by the people when they are highly aware with this concept. Further, media also has highlevel on hegemony. The way in which people of the society perceive the concept of hegemonyhighly differs from each other.On the basis of this aspect, it has been assessed that people does not have high level ofunderstanding about the concept of hegemony. Thus, in the present research investigator willpresent the concept of hegemony in detail. In this, American crime story which is one of the mainsource of media has attempted to develop awareness among the people about the concept ofhegemony (Jewkes, 2015). This serial presented the fact that how Americans discriminate people onthe basis of their race, religion and caste etc. Further, researcher will also describe the positive andnegative aspect of hegemony. Relationship between the hegemony and mass media will also bedescribed by the investigator. Hence, the present research helps in developing awareness among thepeople of society to the large extent.1.2 Aims and objectivesResearcher prepares aims and objectives which assists themin conducting investigation inan appropriate manner. Aim of the present research is to analyze the concept of hegemony and howit is constructed through American crime story. Further, the objectives of research are enumeratedbelow:To evaluate the relationship of hegemony with the American crime story.To identify the extent to which hegemony and mass media are associated with each other.To evaluate the challenges that impact awareness about hegemony.1.3 Research questionsIn order to carry out the investigation more effectually researcher frames question whichhelp him in achieving the aims and objectives within the suitable time period. Research questionsare as follows:4
Q.1 What is the relationship between hegemony and American crime story.Q.2 Is hegemony and mass media are related to each other?Q.3 What are the challenges that affects in developing awareness among people about hegemony?1.4 Rationale of the studyWhat is the research issue?In the present time, there are large number of people who are not well-known or aware withthe concept of hegemony and its impact on society. Thus, it is the most significant issue on whichinvestigation conducts by the researcher in the present study.Why it is an issue now?Hegemony is an issue because it places negative impact on the society of people. Inhegemony specific group of people have cultural dominance on others. In America, residentsdifferentiated people on the basis of their race, caste and religion. In this, it is vital to developawareness about the the concept of hegemony. Mass media also places emphasis on developingawareness about the concept of hegemony. In the present era, hegemony also exists in theenvironment which places bad impact on the people of society. Thus, it is necessary to developunderstanding of the people towards the concept of hegemony which helps them in reducing thecultural and political dominance to the significant level.How and when the issue is going to be investigated?In order to analyze this issue researcher evaluates the concept of hegemony. Further,researcher also makes deeper assessment of mass media to know the level to which hegemony isassociated with it. Through this, researcher is able to able to present the suitable framework abouthegemony and how it is constructed through American crime story.What could this research shed light on?The present research will shed light on the concept of hegemony. Further, the present studywill also shed light on the level to that American crime story is linked with the concept ofhegemony. Further, it also depicts the way through which mass media helps in developingawareness among the people about hegemony. This research also describes the several challengeswhich are facing by the media in developing awareness about hegemony.1.5 Significance and scope of the studyIn the present study, researcher makes analysis of hegemony and the aspects through which5
it is constructed through American crime story. This study and its outcome proves to be morebeneficial for the students or scholar and people who resides in the different parts of the world. Thefindings and analysis of this investigation helps student or scholars in further investigation aboutthis topic in an effectual manner. Moreover, hegemony is not high well-known and popular topic so,this research will develop their understanding about such topic. Thus, by taking assistance of thisresearch scholars can conduct investigation in an appropriate manner. Further, this research alsooffers benefit to the people. This study will develop awareness among the people about hegemonyand its relationship with the mass media. Moreover, there is low level of awareness among thepeople in regards to hegemony. Thus, by taking into consideration this research people will developtheir understanding about hegemony and its impact to the large extent.1.6 Structure of dissertationChapter 1: IntroductionIn the first chapter of dissertation researcher briefly describes the background andsignificance of the study (Surette, 2009). Further, aims and objectives are also framed by the scholarin this section which helps them in carrying out the research in the right direction. Introductionsection of the dissertation also includes the causes behind the occurrence of such issue.Chapter 2: Literature reviewIn literature review section, scholar critically evaluates the findings and viewpoints ofdifferent researcher about hegemony and its construction. Under this section, researcher willevaluate the books, journals and scholarly articles etc. with the aim to prepare brief synopsis aboutthe research issue (Byers and Johnson, 2009). This section of the project helps researcher in gainingdeeper insight about the subject area.Chapter 3: Research methodologyThe main purpose of this section is to prepare the framework which assists researcher inconducting the study more effectively and efficiently. In this, researcher identifies the philosophyand approaches which they need to use for finding the suitable solution of the research issue.Further, in this section researcher determines the technique which will be undertaken by him togather and analyze the data (Carrabine, 2008). This section provides assistance to the investigator inconducting research without any confusion.Chapter 4: Data analysis and findingsIn chapter 4, researcher evaluates and analyze the findings and databy taking into account6
the suitable techniques. Under this, scholar presents the findings of the research which is derived byhim from data analysis technique. It is the most important chapter of dissertation which highlightsthe finding of research in the structured manner.Chapter 5: conclusion and recommendationsIn the last chapter of dissertation, researcher concludes all the findingswhich are derived byhim from whole investigation (Greer, 2012). In this section, researcher also give recommendationswhich helps in developing the awareness regarding the aspects of hegemony.7
CHAPTER2 LITERATUREREVIEW2.1 IntroductionLiterature review may be served as framework which is prepared by the researcher toconduct investigation in an effectual manner. Under this, researcher evaluates secondary sourcessuch as books, journals and research papers which helps in addressing the research aims andobjectives more effectively (Newburn and Stanko, 2013). In this, researcher makes criticalevaluation of the viewpoints of different researcher about hegemony. In this section, researcher alsomakes evaluation of the relationship which take place between the mass media and hegemony.Thus, by evaluating the current aspects of hegemony researcher is able to present the fair or suitableoutcome of theresearch issue or problem.Hegemony is considered as a concept that specifies cultural and ideological means throughwhich the dominant or the ruling class retain their dominance on subordinate classes by buildingspontaneous mass consent. The view point ofScharff (2011),contends that hegemony is acontinuous battleground in which the middle class and the working class people constructeconomic, political and cultural alliances with other social groups (Mason, 2012). Particularly, thisideology is represented as a social aspect that bind people together different class alliances. Further,Newburn (2013),argued that this subsequent ideology works only when it is related to the commonsense of the people and along with this, it also identifies how hegemony influence people forchange.Thus, from the overall discussion, it can be said that dominant social group in society havethe capacity to exercise intellectual and moral direction over others on larger scale. This also aimsto build a new system of social alliances to support people's rights (Gill and Scharff, 2011). Fromthe concept, it has been found out that the dominant class develops and upholds its hegemony incivil society through emphasizing on media sources and other voluntary associations. Thus, in suchcontext the study has been describing how the concept of hegemony has been generated fromAmerican Crime Story and it assists the society to spread awareness about cultural dominance.2.2 Meaning and concept of HegemonyHegemony has been defined as a leadership and predominant authority and it is alsoconcerned with power that is available with the defined communities where the working classpeople has the right to vote. Under hegemony, a group of people in the society dominates otherpeople because of having their cultural dominance (Andrade and Urquhart, 2009). From historicalpoint of view, Hegemony denotes the politico military dominance of a city or a state over otherstates. In the 19thcentury, hegemony came into practice through highlighting social and culturalpredominance by one group of the society. The term can also be used for the geopolitical and the8
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