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Ethical Considerations for Sensory Marketing Research

   

Added on  2019-12-03

4 Pages772 Words141 ViewsType: 141
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Dissertation, or Project, Ethical Considerations FormFor all research involving other people as participants or accessing personal data, the followingmust be completed:1.Who are the Participants? (Please describe the types of people that will be involved inyour research)Please tick/give further details as appropriate:Y/N/further detailsChildren under 18NChildren in careNIndividuals with a learning disabilityNIndividuals suffering from dementiaNPrisonersNYoung offenders (16-21 years old)NIndividuals in Care HomesNElderly personsNIndividuals without legal capacity to consentNOther Vulnerable GroupsNSpecific Ethnic GroupsNStudentsYStaffYAlso, the general public will also be the participants. 2.Approximately how many participants are to be recruited, how will they be selected, andhow will they be invited to participate in the study?Around 50 respondents will be selected and two marketing managers, one from eachrestaurant. They will be selected randomly on convenience of the researcher. They will beapproached individually and information will be given to them on the survey.
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3.Is there any link with the investigator (client, friend, etc.)? If there is a link, detail whatsafeguards to preserve objectivity and to prevent conflicts of interest are in place?No, there is no kind of link with the investigator.3.Please describe briefly what will happen to the participants (e.g., interviews,questionnaires, the anticipated nature or duration of each). For interviews please outlineany proposed topics that might be covered, if devising questionnaire survey, please attachthe questionnaire, which maybe in draft form at this stage.The participants will be asked to fill a questionnaire. The topic will be the evaluationof sensory marketing and loyalty program strategies of Starbucks and Costa coffee. Adraft of questionnaire is attached at the end. This is only a draft not the final one. .4.What risks, potential hazards, stress, discomfort or inconvenience to participants may bepresent? What steps will be taken to minimize any adverse impact of the research onparticipants?The only discomfort to respondents can be that whether their information will be keptconfidential or not. For this, they will be ensured that their information will not be leaked.5.Will written consent be obtained? This is the normal expectation, therefore if yourresponse is that you do not intend to obtain written consent, please explain in detail.No, a written consent will not be taken by the respondents. This is so because thetopic of survey and the questionnaire will not require much of confidential informationabout the respondents. It will be only a general survey. 7.Will you provide written information to participants indicating the nature and purpose of theresearch, that their participation is voluntary, that they may withdraw at any time, and providingcontact details for further information about the study? Please provide a copy of any writteninformation to be used.The nature and purpose of research will be explained verbally. They will also be informedthat they can withdraw any time they want. In this, no written information will be used.Participants will be made aware of the purpose of study verbally.
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