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Corporate social responsibility Impact on Business: Nike

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Added on  2020-10-05

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  • The dissertation proposal focuses on Nike as a case study and explores the various impacts of CSR on the company's brand recognition, customer loyalty, financial performance, and other areas.
  • The research aims to improve Nike's profitability at a global level after implementing CSR activities within two months.

Corporate social responsibility Impact on Business: Nike

   Added on 2020-10-05

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Dissertation Proposal( Corporate socialresponsibility and the impact onbusiness growth. A case onNike)
Corporate social responsibility Impact on Business: Nike_1
Table of ContentsRESEARCHABLE TOPIC AREA..................................................................................................2OBJECTIVES FOR THE RESEARCH:.........................................................................................3LITERATURE REVIEW ...............................................................................................................4DETAILS OF YOUR RESEARCH................................................................................................7RESEARCH ETHICS....................................................................................................................10CONCLUSION .............................................................................................................................11TIMETABLE FOR YOUR RESEARCH......................................................................................11BIBLIOGRAPHY AND REFERENCES......................................................................................13.......................................................................................................................................................14
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RESEARCHABLE TOPIC AREABackground of the research Corporate social responsibility is an effective business approach that contributes tosustainable development by delivering environmental, social and economic benefits for allstakeholders. It is a self-regulating business model that assists an organisation be sociallyresponsible to itself (Abdullah and Abdul Aziz, 2013). For this project given organisation is Nikewhich is an American multinational organisation headquartered near Beaverton, Oregon, in thePortland metropolitan area. It was founded on January 25, 1964 by Bill Bowerman, Phil Knight.In order to develop overall business growth and reputation in market, company should followCSR activities which will help them in retaining strong relation with customers and many otherstakeholders. Corporate social responsibility has direct impact on business growth of Nike. Thereare some impact of corporate social responsibility on growth of organisation, including, betterbrand recognition, positive business reputation, increased sales and customer loyalty, operationalcosts saving, better financial performance, organisational growth, easier access to capital, greaterability to attract talent and retain employee etc. All these are major benefits of CSR which willhelp an enterprise to improve their growth and reputation in market. (Dutot, Lacalle Galvez andVersailles, 2016). Thus, CSR is essential for Nike by improving its public image, increasingbrand awareness and recognition, increasing customer engagement, providing greater employeeengagement, more benefits for workers, saving organisation's cost and providing advantage overcompetitors. Issues of the research There are different issues related with corporate social responsibility such as globalclimate change, other environmental concerns, health and safety of employees, challenge andpromise of CSR etc. All these are major issues that effects on reputation and growth of companyat market. (El-Garaihy, Mobarak and Albahussain, 2014). Abusive practices within workingenvironment of an organisation are considered by many to be one of the major serious categoriesof social issue in enterprise, and are a main challenge to enterprise that want to organisethemselves with greater social responsibility. Thus, it is a biggest issue ad in order to overcomethis issues, company conduct a research program. This will help an enterprise in reducingnegative impact of CSR on their growth and reputation.
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OBJECTIVES FOR THE RESEARCH:To understand the benefits associated with integration of CSR in different businessstrategies within 1 month of time period to analyze its contribution in process of buildingthe Growth of an organization.To Implement CSR activities Within 2 months of time period to ascertain its positiveimpact on existing business strategies and its influence over the growth of anorganisation.To improve the profitability of an organization at global level by 20% afterimplementation of CSR activities within existing strategies of business within 2 monthsof time period. CSR is a biggest concept that help an organisation by providing positive impact, relatedto improving reputation and developing business strategies at different level (Guthey andMorsing, 2014). It provides potential outcomes to Nike like: better brand recognition, positivebusiness reputation, maximised sales and customer loyalty etc. It will also help an enterprise inidentification of CSR issues like legal, economic, ethical and environmental as well as byproviding ways through which company can easily overcome such issues. Thus, corporate socialresponsibility has positive impact upon growth and success of an organisation.
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